New Mexico Feature Articles

Looking for a franchise opportunity in New Mexico? Whether you're a first-time business owner or a seasoned entrepreneur, New Mexico offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Mexico is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Mexico.

Informative articles to support business buyers, franchisees, and franchisors in New Mexico.

Anatomy of a Franchise Startup: A New Brand Sets Sail

Welcome to the final installment of "Anatomy of a Franchise Start-Up."

Keith Gerson
4,538 Reads 1 Shares

Running For Charity: Colortyme Franchisee Raises Money And Awareness For Children's Hospital

This April will mark the third year in a row that Al Coelho has run the 26-mile Boston Marathon. That's a significant achievement. But it's only a part of what Coelho will do that day.

Multi-Unit Franchisee
4,140 Reads 8 Shares

Turning Up The Heat: Learning How To Handle Irate Customers And Look Like A Hero

Irate customers. No matter how good you are at what you do, what business you are in, or where it is located, you will at some point find yourself facing an irate customer.

John Tschohl
5,562 Reads 359 Shares

Sustaining Business: Zane Tankel On Growing During Tough Times

As the economy continues to struggle through a slow recovery, business people everywhere are looking for any tools or techniques that will help them keep their businesses alive and thriving.

Multi-Unit Franchisee
6,878 Reads 1 Shares

Creating a Cost-Effective Lead Generation Strategy

For many franchisors, the traditional advertising vehicles - portals, print advertising, PR, and broker networks - do not appear to be working as effectively as they were five years ago.

Joe Mathews
10,296 Reads 1 Shares

New Highlights from the 2012 AFDR

In the previous two issues of FUSR, we published (1) a high-level overview of the 2012 Annual Franchise Development Report (AFDR), followed by (2) a selection of highlights from the report.

Eddy Goldberg
3,035 Reads 15 Shares

The Winner's Column - February 2012

As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.

Eddy Goldberg
5,788 Reads 1,023 Shares

Growing Up Franchising: Sam Covelli Develops Both His Brands And Employees

Sam Covelli says he grew up in the restaurant business working in his father's McDonald's. Under his father's leadership, Covelli Enterprises eventually grew to 26 locations, one of the largest McDonald's franchisees in the country.

Tracy Staton
30,448 Reads 2 Shares

Members Only: Ray Harrigill Builds A Successful Membership-Based Business Model

Ray Harrigill believes in diversification. His Sunray Companies has restaurants (Bumpers Drive-In), tanning salons (Palm Beach Tan), fitness centers (Koko FitClub), and hotel properties (Hampton Inn), to name a few. That's because of lessons he's learned along the way.

Tracy Staton
9,612 Reads

Creating Jobs: Zane Tankel Is Taking Matters Into His Own Hands

Zane Tankel is not waiting on any government job programs to help his business.

Multi-Unit Franchisee
4,880 Reads 197 Shares

CMO Roundtable - Using Profiling to Retain More Customers

What are some fresh, innovative ways you are using profiling, targeting,<br /> and loyalty programs to acquire and retain more customers?

Franchise Update
4,732 Reads 1,021 Shares

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The Happiness Dividend: You Can Raise The Satisfaction Level Of Your Employees

Nearly every company in the world gives lip service to the idea that "our people are our greatest asset."

Shawn Achor
5,339 Reads 151 Shares

Multi-Faceted Marketing: Kiddie Academy's Wendy Odell Magus Talks Customer Acquisition

Wendy Odell Magus is quite familiar with consumer and franchise sales marketing strategies.

Franchise Update
4,626 Reads 195 Shares

7 Multi-Location Digital Marketing Tactics for Franchise CMOs

As a franchise CMO, you probably are already using digital marketing to reach customers through email and your company's social media presence on Facebook and Twitter.

Chris Watland
5,141 Reads 542 Shares

Hacked Off: Ready-made Templates Make For Effortless Hacking

There was a time when a hacker needed exceptional computer skills to breach a system. Only the most talented and experienced computer users could successfully bypass even the most minimal security provisions.

David Ellis
9,965 Reads

Social Media Roundup - January 2012

One thing we know for sure: more people and more businesses will be using social media in 2012.

Daniel Lieberman
2,790 Reads 33 Shares

Denny's Queen: Dawn Lafreeda, With 70 Units In 6 States, Is A Brand Champion

"Sometimes interesting things happen in a bad economy," says Dawn Lafreeda, CEO and president of Den-Tex Central Inc. in San Antonio.

Debbie Selinsky
14,600 Reads 1 Shares

Growing Like a Weed (Man): Canadian franchisee, American franchisor

After 10 years at Union Carbide, Ottawa-born chemical engineer Roger Mongeon wanted to spend less time traveling and more time with his family.

Debbie Selinsky
8,557 Reads 4 Shares

No Mystery About It: Study Finds Franchisors Still Coming Up Short

There's good news and bad news for franchise sales and development executives. That's the way Steve Olson, president of Franchise Update Media Group sees it after reviewing the results of the company's most recent Mystery Shopper survey.

Kerry Pipes
3,530 Reads 69 Shares

The Four Steps to Lead Generation Success, Part 3: Know Your Buyer

The previous two editions of the Franchise Update Sales Report introduced the topic and covered Step 1 and the beginning of Step 2 in successful lead generation.