Firehouse Subs Looking to Triple its Presence in Kentucky Markets 
Company Added
Company Removed
Apply to Request List

Firehouse Subs Looking to Triple its Presence in Kentucky Markets 

Firehouse Subs Looking to Triple its Presence in Kentucky Markets 

Fast-casual sandwich leader Firehouse Subs is ramping up system growth again, this time in the Louisville and Lexington Kentucky markets, where it plans to triple the number of locations it has there.

The Jacksonville, Florida-based brand now has more than 1,160 restaurants operating in the U.S., Puerto Rico, and Canada. The brand continues to build its way across North America on its reputation for serving up its signature premium meats and cheeses piled high on toasted sub rolls and for its support of first responders and public safety organizations across the country. Firehouse Subs doesn’t just make a sandwich, the brand makes a difference.

The Louisville and Lexington markets are ripe for growth, says Firehouse Subs Director of Franchise Development Brent Greenwood. “We currently have 4 restaurants open across Greater Louisville with room for 8 additional locations across the market, including nearby in Lexington,” he says. 

Greenwood says they are looking for more operators like Matt Roe, who owns 3 Firehouse Subs locations in the Lexington area. “I simply like what Firehouse Subs is all about – great food and giving back. It’s the perfect business combination,” says Roe. “Since the Firehouse Subs Public Safety Foundation began in 2005, we’ve granted over $42 million to provide equipment, training, and support to first responders and hometown heroes everywhere we operate restaurants. To date, we’ve granted nearly $600,000 across Kentucky including fire extinguisher training systems, police robots, external defibrillators, swift water rescue equipment, and more.”

Roe embodies the kind of spirit that exists throughout the Firehouse Subs brand. “Most of our owners have always dreamed of working for themselves and understood their success could be much higher in franchising than trying to start a business from scratch,” says Greenwood. “And while our food and operational model continue to be the driver of our business, it is the Firehouse Subs Public Safety Foundation that remains the tipping point.”

Greenwood says the Firehouse Subs system is designed to position its franchisees for success. “With a strong brand identity, excellent franchise relationships, and a passionate executive leadership team, Firehouse Subs also boasts an affordable average initial investment of approximately $350,000 for a single restaurant, depending on the real estate selected. We’re definitely a people-first kind of business,” says Greenwood.

“Our core values as a brand stem from the firefighter mentality of our founders Robin Sorensen and Chris Sorensen, both former firefighters themselves,” says Roe. “It’s an unbelievable feeling to know that our customers and our restaurants can change the way Kentucky first responders can effectively save lives.” 

When franchisee candidates evaluate a brand, says Greenwood, a number of factors go into their decision-making process including financial performance, geography, territory exclusivity, innovation, operations, and support. “These are all essential data points a prospect must consider before ever signing a franchise agreement. But when a brand is aligned with a cause that has an authentic connection to its mission and identity, like Firehouse Subs does, we simply take on greater meaning,” says Greenwood.

In addition to the expansion of the Louisville and Lexington markets, Firehouse Subs has a number of other territories available for the right operators looking to become a part of the Firehouse Subs family. Visit for more information.


Learn More

Published: June 27th, 2019

Share this Feature


comments powered by Disqus
Share This Page

Subscribe to our Newsletters