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Market Planning

Growing your franchise brand to full market and media saturation requires a solid, effective plan. Market planning requires demographic research, mapping tools, and plenty of additional resources. One option for successful local and regional marketing is to engage third-party companies to help define and set your plan for each market you operate in.


Scorpion offers ROI-positive online marketing solutions that can get your franchisees more customers from the Internet. With our integrated marketing platform, you can maintain a unified brand message, manage numerous marketing campaigns, and track...
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Wendy Odell Magus is in the driver's seat, a position she relishes--and excels at. With more than two decades in marketing, she understands both the consumer and franchise sides of marketing and communication
  • Kerry Pipes
  • 2,264 Reads 34 Shares
If you and your franchisees are currently making a profit, let me remind you: There are people who are dedicating their lives to taking that profit away from you.
  • Jack Mackey
  • 4,120 Reads 506 Shares
  • Jennifer Kushell
  • 2,172 Reads 60 Shares
Terri Snyder's 30 years of experience in foodservice marketing include stints with Pizza Hut, Domino's, and T.G.I. Friday's.
  • Kerry Pipes
  • 4,283 Reads 1 Shares
Customer journey mapping is a hot topic for the leaders of franchise organizations.
  • Jack Mackey
  • 7,998 Reads 620 Shares
Cheryl and Joey Robinson operate 35 Supercuts locations in the Los Angeles area. Cheryl represents their company, Sapphire Ventures, on the board of the Supercuts Franchise Association (SFA).
  • Jack Mackey
  • 1,894 Reads 31 Shares
John Dillon is a straight shooter in describing what he's been doing as vice president of marketing and product development at Denny's.
  • Kerry Pipes
  • 3,920 Reads 506 Shares
When the keynotes, panelists, and attendees at a conference can't stop talking about emerging technology and social media tools, it says a lot about the current state of franchise marketing.
  • Kerry Pipes and Eddy Goldberg
  • 2,448 Reads 198 Shares
Despite the best intentions and bona fide efforts of reasonable clients, not every lawsuit is avoidable.
  • James Mulcahy and Steven Emmons
  • 1,749 Reads 19 Shares
I remember learning a song as a little girl that has stuck with me ever since. The tune was about friendship and is one you've probably heard too.
  • Melinda Caughill
  • 1,545 Reads
What seems to have changed is a couple of yahoos in a pizza joint sticking cheese up their nose can threaten a global brand.
  • Eddy Goldberg
  • 20,486 Reads 3 Shares
Office Evolution
Office Evolution
Office Evolution
Linda Shaub is CMO of Interim Healthcare, a network of 332 franchise locations providing medical staffing and in-home care services in 43 states.
  • Kerry Pipes
  • 1,764 Reads 27 Shares
I recommend you get your management team together and take them to see the baseball movie "Moneyball," adapted from the book by Michael Lewis.
  • Jack Mackey
  • 2,062 Reads 89 Shares
Wendy Odell Magus is quite familiar with consumer and franchise sales marketing strategies.
  • Franchise Update
  • 3,027 Reads 195 Shares
I don't think I'll get much of an argument if I try to convince you that innovation is important.
  • Jack Mackey
  • 4,334 Reads
Franchisors seeking to build a loyal customer following and remain competitive in 2011 must develop and deliver national and local marketing programs for their franchisees--deploying the latest social media tools in addition to their traditional methods.
  • Kerry Pipes
  • 2,975 Reads 168 Shares
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