Market Planning
Growing your franchise brand to full market and media saturation requires a solid, effective plan. Market planning requires demographic research, mapping tools, and plenty of additional resources. One option for successful local and regional marketing is to engage third-party companies to help define and set your plan for each market you operate in.
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 Published quarterly, Multi-Unit Franchisee Magazine is dedicated exclusively to Multi-Unit Franchisees. It delivers vital information and business solutions multi-unit franchisees seek to help strengthen their franchise systems and grow their brands
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Is there a forecasting tool that can help franchisees pick brands with higher growth potential?
- Darrell Johnson
- 4,700 Reads 19 Shares
When you need credit to grow your company, look for alternative lending sources that could provide answers in this changing market.
- Champ Rawls
- 5,016 Reads 3 Shares
We are finally entering a cycle of higher inflation expectations. Is that good for franchising? That's not a trivial question as it can significantly affect unit performance and expansion decisions.
- Darrell Johnson
- 8,253 Reads 46 Shares
Chipotle was soaring along, the envy of many for its rapid growth, committed fan base, and growing reputation as the next big thing.
- Eddy Goldberg
- 5,323 Reads 9 Shares
Today's media darlings, the Millennials (Gen Y) were born beginning in the 1980s. For better or worse, we all seem to get a generational label these days to describe who we are, and how we should be dealt with from business, economic, and social perspectives.
- Todd Juneau
- 4,847 Reads
We all have a company or two that we can't fathom life without. What are the few companies that if I told you, "You can no longer do business with them, ever again?" you would become extremely upset?
- By John DiJulius
- 3,690 Reads
Big data is changing lead generation and the franchise sales process. Are you taking advantage or falling behind?
- Jim Bender
- 5,912 Reads
When we start working with a consulting client and tell them the first place we start is creating a customer service vision statement, they say, "The last thing we need is another statement. We have mission statements, purpose statements, and our employees can't even keep them straight."
- John DiJulius
- 9,474 Reads
At Jersey Mike's Subs, inter-departmental cooperation using an integrated technology platform and a home-grown POS system continue to fuel growth.
- Eddy Goldberg
- 4,796 Reads
In 2011, RPM Pizza (the largest U.S. franchisee of Domino's Pizza) made major improvements in its speed-of-delivery service by improving its percentage of on-time pizza deliveries by 17 percent.
- John DiJulius
- 5,708 Reads
Pam Harper says she learned at an early age the commitment and tenacity it takes to run a small business. She drew inspiration and strength from observing her own parents toil to make their businesses succeed.
- Kerry Pipes
- 4,645 Reads
Marina MacDonald has worked in the hospitality industry for nearly three decades. Since November 2007, she's been with Red Roof Inn, the past year and a half as CMO.
- Kerry Pipes
- 4,040 Reads
As a franchise organization, there is no doubt your marketing department is focused on the Millennial audience as a potential customer base. You've read scores of articles describing the size of this generation, as well as their potential spending power in the coming years.
- Dan Santy
- 3,687 Reads 1 Shares
Doug Koegeboehn is a great example of the connection between ad agencies and franchise brands.
- Kerry Pipes
- 4,226 Reads
Diana Hovey says she came to know and love Corner Bakery Cafe over a cup of coffee at a unit in her neighborhood.
- Kerry Pipes
- 4,122 Reads
Insight is a new configuration of knowledge that breaks the existing pattern of thinking in an unexpected way.
- Jack Mackey
- 4,317 Reads 1,023 Shares
Consumer marketing changes constantly—no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passé and ineffective today.
- Kerry Pipes & Eddy Goldberg
- 6,902 Reads
Growing franchisee profitability usually requires growing the top line, as well as controlling costs. With no rising economic tide to lift all boats, the way to grow sales is to take share from the competition.
- Jack Mackey
- 4,422 Reads
According to the National Restaurant Association: 13 percent of all Americans have made a reservation using a smartphone or tablet in the past 30 days; 46 percent said they would do it if the establishment offered it;
- Tom Epstein
- 3,522 Reads
For the third consecutive year, FPN is reviewing the previous year's sales trends in the franchise space. While not encompassing all of franchising,
- Tom Epstein
- 3,671 Reads
Do you know how often consumers pass by your competitors' locations to visit you? Wouldn't it be great to know where and when consumers bypass your stores or restaurants to visit a competitor?
- Jack Mackey
- 3,653 Reads
There has never been a time where the nature of commerce is changing as rapidly as it is today. Technology been moving at blazing speed, not only around mobile payments and tablet-based POS systems...
- Tom Epstein
- 4,199 Reads
A McKinsey Quarterly Report shows that positive word of mouth has more than twice the impact of traditional advertising.
- Jack Mackey
- 3,641 Reads
Technology in the mobile space is moving at blazing speed. Normally, franchise systems tend to run a bit behind the curve when it comes to new technology, but not so in the loyalty space.
- Tom Epstein
- 4,484 Reads
Franchisees are looking hard at how to recruit and retain Millennial employees.
- Jeff Fromm
- 8,359 Reads 2 Shares
Jayson Pearl has more than 25 years of franchising experience on his resume. For the past year, he has led BrightStar Care as its chief brand officer.
- Kerry Pipes
- 6,451 Reads
Earlier this year, there was an inspiring celebration of the American Dream--and a tinge of sadness, too--as Hungry Howie's Pizza marked its 40th anniversary.
- Jack Mackey
- 4,996 Reads 1,023 Shares
Jayson Pearl has more than 25 years of franchising experience on his resume. For the past year he has led BrightStar Care as its chief brand officer.
- Kerry Pipes
- 4,068 Reads
How do you keep a 75-year-old brand relevant? There is no single answer to that question.
- Jack Mackey
- 4,559 Reads
You've heard the buzz. You know they're out there. But are you still scratching your head trying to figure out what to do about Millennials?
- Jennifer Kushell
- 4,723 Reads
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