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August 18th, 2026
 Born in San Antonio, TX back in 1952, Church’s® is a quick service restaurant famous for their handcrafted, hand-battered fried chicken, homestyle southern sides, and Bold Texas Flavor®.
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This is the third part of an excerpt from my book that focuses on the program review step of the franchise sales process.
- Steve Olson
- 2,601 Reads
Ever wish you knew everything there was to know about lead generation in the age of social media marketing?
- Eddy Goldberg
- 4,711 Reads
In 2013, U.S. franchisors of all sizes and from all sectors are "going global" with their brands. Is this a temporary trend or a long-term strategy decision?
- William G. Edwards
- 4,770 Reads
One of the biggest problems salespeople face with social media and technology is the lack of real, meaningful contact and communication.
- Joanne S. Black
- 4,375 Reads 73 Shares
In 1982, when Jean Griswold opened her first non-medical home care facility, her mission was simple and clear: to help people in need by providing extraordinary care at affordable rates.
- Eddy Goldberg
- 2,952 Reads 113 Shares
At Fresh To Order (f2o), guests experience a unique offering--flavors and service inspired by fine dining served at a fast casual pace--and at fast casual prices.
- Pierre Panos
- 5,218 Reads 86 Shares
We asked Jeff Platt, CEO of Sky Zone Indoor Trampoline Park, how the brand sets standards and measures the performance its sales and development department.
- Jeff Platt
- 4,323 Reads
Last month, in Part 1 Joe Mathews introduced the theme of a franchisee-centered, results-oriented culture. He began by discussing the different types of management styles and cultures that exist in franchising - or at any company, for that matter.
- Joe Mathews
- 2,729 Reads 1,023 Shares
Feeling butterflies in personally uncomfortable situations is a human condition. We all know and have experienced this.
- Steve Olson
- 3,038 Reads 30 Shares
How would you grade your sales effort? Is a "C" okay for your company? Are your competitors scoring higher?
- Marc Kiekenapp
- 3,029 Reads 16 Shares
Hopefully, you are adopting a standardized real estate process that encompasses a clearly defined all-in-one strategy for site selection, lease negotiation, and legal review.
- Scott Simcik
- 3,003 Reads 32 Shares
To stand out among the more than 3,000 active franchise opportunities in today's market, you must seize your buyers' attention with benefit-driven programs and systems.
- Steve Olson
- 3,866 Reads 49 Shares
Tom Wood, President and CEO of Floor Coverings International, has been named the first-ever Chairman of the Franchise Leadership & Development Conference.
- Franchise Update
- 5,142 Reads 1 Shares
We asked Kurt M. Landwehr, Vice President of Franchise Development at Regis Corp., about how he maintains a one-on-one personal connection with prospective franchisees at a time when marketing automation is becoming more and more prevalent.
- Kurt M. Landwehr
- 2,891 Reads 1,021 Shares
Many franchise leaders are slow to embrace the idea that the best time to grow is in uncertain times.
- Richard S. Weissman
- 6,699 Reads 307 Shares
Hopefully, you are adopting a standardized real estate process that encompasses a clearly defined all-in-one strategy for site selection, lease negotiation, and legal review.
- Scott Simcik
- 10,534 Reads 3 Shares
The following is a review of the lead generation principles and best practices outlined in my book, "Grow To Greatness: How to build a world class franchise faster."
- Steve Olson
- 6,572 Reads 558 Shares
Executive review committees are typically composed of senior franchise executives who review a candidate's qualifications before granting them a franchise.
- Steve Olson
- 3,366 Reads 76 Shares
Generation Y. You know they're out there. But are you still scratching your head trying to figure out what to do about Millennials?
- Jennifer Kushell
- 3,061 Reads 4 Shares
David Buckley, CMO at Sears Hometown & Outlet Stores, Inc., is a busy marketing executive. He's responsible for the development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
- Kerry Pipes
- 4,730 Reads 227 Shares
"Dreamers" love the idea of owning their own business. They envision themselves as happy proprietors of a fun ice cream store, socializing with smiling families raving about their scrumptious hot fudge sundaes in their Ben & Jerry's franchise.
- Steve Olson
- 2,302 Reads 1,021 Shares
It's 2017, and you're a franchise consultant. What does your typical day look like? Where is your office - corporate headquarters, at home, in the cloud?
- Evan Hackel
- 4,406 Reads 316 Shares
PostNet International Franchise Corp., which turns 20 this year, entered franchising with a development culture firmly in place.
- Eddy Goldberg
- 2,647 Reads
Instagram, Snapchat, and Tumblr are all experiencing a lot of success with the teen demographic, which often serves as a sensitive barometer of trends.
- Daniel Lieberman
- 4,130 Reads 1 Shares
Is your sales effort making the grade? Is a "C" okay for your company? Are your competitors scoring higher?
- Marc Kiekenapp
- 2,585 Reads 22 Shares
Smart probing prevents delays and needless time spent working with poor prospects. However, most franchisors don't engage with their prospects to gather valuable information about their attitudes, wants, impressions, and goals.
- Steve Olson
- 3,109 Reads 32 Shares
The 2013 Annual Franchise Development Report (AFDR) is the comprehensive research guide to sales and lead generation performance in franchise recruitment.
- Franchise Update
- 3,171 Reads 94 Shares
This is the third part of a mini-series on how to better understand the psychology of franchise buyers.
- Steve Olson
- 3,308 Reads 81 Shares
John Metz is a franchisor (Hurricane Grill & Wings), a franchisee (Denny's, Dairy Queen, assorted hotels), a landlord, and a renter/lessee--as well as having other several business interests.
- Eddy Goldberg
- 5,453 Reads 4 Shares
Zig Ziglar once said, "People don't buy drills, they buy holes." Carrying his logic into franchising, franchisees don't really invest in franchise opportunities; they invest in the future they are designing for themselves and their families.
- Joe Mathews
- 5,953 Reads 124 Shares
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