CMO Roundtable - Franchising.com

CMO Roundtable

Leading franchise CMOs answer questions and discuss today’s important topics in franchise marketing and advertising. Learn from the pros and gain new ideas, about marketing strategies, tactics, and technologies you can use to take your marketing programs to the next level.

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Franchise marketing professional with HTeaO discuss working with different departments
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Abby Taylor, Co-Founder and Chief Marketing Officer of Playa Bowls discusses how they deploy marketing spend
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Crissy Russo, Vice President of National Brand Marketing at Junk King discusses how they deploy marketing spend
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Maria Trujillo, Chief Marketing Officer of Cicis Pizza discusses how they deploy marketing spend
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Elyse Blouin, Chief Marketing Officer of WellBiz Brands discusses how they deploy marketing spend
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Marketing executive Stacey Pool discusses the importance of customer feedback and data analytics
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Marketing executive Hannah Keyser discusses the importance of customer feedback and data analytics
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Marketing executive Jennifer LoBianco discusses the importance of customer feedback and data analytics
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Marketing executive Stephanie Hill discusses the importance of customer feedback and data analytics
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AI and ChatGPT elevate Checkers & Rally's customer experience, marketing, and employee recruitment.
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Marketing Executive at Bubbakoo's Burritos, Chris Ives discusses the use of AI and ChatGPT
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At Bubbakoo's Burritos, we use AI and tech to enhance customer experience, optimize operations, and personalize support through our apps and loyalty program.
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Marketing professional Amanda Maquet from Moran Family of Brands discusses how teamwork elevates the guest experience
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Marketing professional Angela Zerda Paules from Buzz Franchise Brands discusses how teamwork elevates the guest experience
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Marketing professional Patrick Schwing from Zaxby's discusses how teamwork elevates the guest experience
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Marketing professional Madeleine Zook from Premium Service Brands discusses how teamwork elevates the guest experience
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Celebree School prioritizes personalized customer experiences, driving franchisee profits through tailored education, consistent standards, and continuous improvement
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Mathnasium, leading math education for 20+ years, fosters deep understanding and love for math, boosting enrollment and franchisee profitability through real academic growth and positive referrals
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Re-Bath's strategic customer-centric approach, offering one-stop-shop remodeling experiences and consistent messaging, drives franchisee profits through expanded reach and simplified processes
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Massage Heights emphasizes customer experience for franchisee profits, offering quality services, products, and support, fostering loyalty and community reputation
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Experience innovation and organic growth with Hand & Stone Massage and Facial Spa--a health and wellness brand offering cutting-edge spa technology, strategic franchise partnerships, and a proven multi-unit success approach.
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Leveraging owned channels, trade shows, and personalized discovery days, Smoothie King employs a holistic marketing approach to attract multi-unit franchisees who share their passion for promoting a healthy and active lifestyle.
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When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?
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When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?
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How technology is helping Payroll Vault measure the ROI of their marketing and ad spend
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How technology is helping MassageLuXe measure the ROI of their marketing and ad spend
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PJ’s Coffee CMO discusses which media channels the growing brand will focus on in 2023 for its marketing
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We asked Matt Coffey, Director of Marketing at Mosquito Authority, what social media channels he’s finding most effective for attracting quality leads.
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How Title Boxing Club is using its marketing programs to benefit its franchisees
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