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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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MSA provides domestic and international franchise advisory services to franchisors and companies seeking to establish franchise and licensing systems.
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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
SPONSORED CONTENT
By picking the right partner, franchises can raise awareness, stand out from competitors, and increase sales
  • Brad Hiller
  • 4,603 Reads 13 Shares
Joseph Riner shares marketing program support brand offers its franchisees
  • Kevin Behan
  • 3,582 Reads 18 Shares
AFMR asks franchises how they track online reputation and respond to feedback 
  • Franchise Update Media
  • 4,472 Reads 16 Shares
Little Caesars executive shares process behind making popular Super Bowl commercial with Eugene Levy
  • Kevin Behan
  • 3,644 Reads 4 Shares
AFMR examines the use and profitability of franchise customer loyalty programs
  • Franchise Update Media
  • 4,106 Reads 14 Shares
Opportunities abound for emerging brands to establish value and messaging to reach new audiences
  • Jamie Krasnov
  • 5,095 Reads 22 Shares
Brand reaches customers through comprehensive social media campaigns to highlight benefits of yoga classes
  • Kevin Behan
  • 437,402 Reads 32 Shares
Franchises offering seasonal products or services can strategically plan ahead for slower times
  • Dr. Robert Needham 
  • 4,277 Reads 7 Shares
Taking a look at the size of franchise marketing teams, when they expand, and their areas of responsibility
  • Franchise Update Media
  • 3,512 Reads 4 Shares
Charleys Philly Steaks takes a methodical approach to social media and franchise development 
  • Jack Monson and Sophia Giordano-Scott
  • 8,452 Reads 14 Shares
Director of brand marketing sees an opportunity to reach target audiences with franchise's brand messaging
  • Franchise Update Media
  • 7,389 Reads 24 Shares
Woof Gang Bakery
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Woof Gang Bakery
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Woof Gang Bakery
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Director of franchise development shares thoughts on aligning goals and communication between franchise development and marketing
  • Franchise Update Media
  • 5,481 Reads 3 Shares
Development programs can help train future leaders
  • John DiJulius
  • 6,088 Reads 4 Shares
Head of brand and engagement discusses Pvolve's approach to bringing brand story to new audiences
  • Franchise Update Media
  • 4,953 Reads 16 Shares
Intellectual property is one of the most valuable assets to a franchise and should be constantly protected against infringement
  • Sul Lee
  • 8,951 Reads 8 Shares
Franchises use a mix of in-house and digital agencies to handle a wide range of marketing and advertising services
  • Franchise Update Media
  • 3,447 Reads 4 Shares
Chief growth officer gives insight on how the brand stands out in the competitive pet care industry 
  • Franchise Update Media
  • 5,347 Reads 58 Shares
Sending SMS messages can be a personal way to connect with customers and build a loyal following
  • Phil Portman
  • 3,701 Reads 5 Shares
Personalizing the marketing message helps companies drive profits during the top holiday sales events
  • Michele Fitzpatrick
  • 3,765 Reads 11 Shares
Franchises see an increase in customer leads driven primarily through digital advertising
  • Franchise Update Media
  • 3,003 Reads 2 Shares
Senior Director of Marketing shares how franchise grows and responds to consumer preferences  
  • Franchise Update Media
  • 3,438 Reads 11 Shares
WellBiz Brands Inc.
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WellBiz Brands Inc.
SPONSORED CONTENT
WellBiz Brands Inc.
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CMO aims to deeply understand customer segments to build awareness and drive traffic
  • Kerry Pipes
  • 5,357 Reads 11 Shares
AFMR survey participants included CMOs, CEOs, VPs, directors of marketing, and other senior-level marketing leaders
  • Helen Bond
  • 6,110 Reads 2 Shares
Franchisees can take advantage of local insights and feedback to strategically market their business
  • Brett Townsend
  • 4,030 Reads 3 Shares
The campaign, featuring Chloe Fineman from "Saturday Night Live," highlighted the new Tropic Bowl menu
  • Kevin Behan
  • 7,298 Reads 10 Shares
Franchises show an increase in marketing spending, led by digital advertising
  • Franchise Update Media
  • 3,693 Reads 3 Shares
Restaurant brand capitalizes on pop culture and social media to connect with customers and increase sales
  • Kevin Behan
  • 7,211 Reads 4 Shares
Director of Brand Marketing shares strategies to establish community connections as a way to raise brand awareness
  • Franchise Update Media
  • 6,183 Reads 9 Shares
Ideally, franchisors and franchisees work in tandem to capture attention and attract customers
  • Colleen McMillar
  • 4,607 Reads 7 Shares
See what franchising insiders are saying about the annual conference that brings together leading executives to discuss top strategies for franchise growth and development
  • Franchise Update Media
  • 6,550 Reads 1 Shares
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