Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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Opportunities abound for emerging brands to establish value and messaging to reach new audiences
- Jamie Krasnov
- 4,988 Reads 22 Shares
Brand reaches customers through comprehensive social media campaigns to highlight benefits of yoga classes
- Kevin Behan
- 416,667 Reads 32 Shares
Franchises offering seasonal products or services can strategically plan ahead for slower times
- Dr. Robert NeedhamÂ
- 4,125 Reads 7 Shares
Taking a look at the size of franchise marketing teams, when they expand, and their areas of responsibility
- Franchise Update Media
- 3,430 Reads 4 Shares
Charleys Philly Steaks takes a methodical approach to social media and franchise developmentÂ
- Jack Monson and Sophia Giordano-Scott
- 8,290 Reads 14 Shares
Director of brand marketing sees an opportunity to reach target audiences with franchise's brand messaging
- Franchise Update Media
- 7,176 Reads 24 Shares
Director of franchise development shares thoughts on aligning goals and communication between franchise development and marketing
- Franchise Update Media
- 5,364 Reads 3 Shares
Development programs can help train future leaders
- John DiJulius
- 5,923 Reads 4 Shares
Head of brand and engagement discusses Pvolve's approach to bringing brand story to new audiences
- Franchise Update Media
- 4,835 Reads 16 Shares
Intellectual property is one of the most valuable assets to a franchise and should be constantly protected against infringement
- Sul Lee
- 8,763 Reads 8 Shares
Franchises use a mix of in-house and digital agencies to handle a wide range of marketing and advertising services
- Franchise Update Media
- 3,339 Reads 4 Shares
Chief growth officer gives insight on how the brand stands out in the competitive pet care industryÂ
- Franchise Update Media
- 5,207 Reads 58 Shares
Sending SMS messages can be a personal way to connect with customers and build a loyal following
- Phil Portman
- 3,577 Reads 5 Shares
Personalizing the marketing message helps companies drive profits during the top holiday sales events
- Michele Fitzpatrick
- 3,694 Reads 11 Shares
Franchises see an increase in customer leads driven primarily through digital advertising
- Franchise Update Media
- 2,925 Reads 2 Shares
Senior Director of Marketing shares how franchise grows and responds to consumer preferences Â
- Franchise Update Media
- 3,293 Reads 11 Shares
CMO aims to deeply understand customer segments to build awareness and drive traffic
- Kerry Pipes
- 5,194 Reads 11 Shares
AFMR survey participants included CMOs, CEOs, VPs, directors of marketing, and other senior-level marketing leaders
- Helen Bond
- 5,935 Reads 2 Shares
Franchisees can take advantage of local insights and feedback to strategically market their business
- Brett Townsend
- 3,943 Reads 3 Shares
The campaign, featuring Chloe Fineman from "Saturday Night Live," highlighted the new Tropic Bowl menu
- Kevin Behan
- 7,085 Reads 10 Shares
Franchises show an increase in marketing spending, led by digital advertising
- Franchise Update Media
- 3,596 Reads 3 Shares
Restaurant brand capitalizes on pop culture and social media to connect with customers and increase sales
- Kevin Behan
- 7,095 Reads 4 Shares
Director of Brand Marketing shares strategies to establish community connections as a way to raise brand awareness
- Franchise Update Media
- 5,961 Reads 9 Shares
Ideally, franchisors and franchisees work in tandem to capture attention and attract customers
- Colleen McMillar
- 4,519 Reads 7 Shares
See what franchising insiders are saying about the annual conference that brings together leading executives to discuss top strategies for franchise growth and development
- Franchise Update Media
- 6,381 Reads 1 Shares
Embracing technology is key for restaurants looking to deliver optimal experiences that keep customers coming back
- Jodi Boyce
- 5,579 Reads 8 Shares
Developing a positive customer experience is established throughout all parts of a franchise's operations and can lead to increased profitability
- Kevin Behan
- 3,553 Reads 8 Shares
New annual report shares latest consumer trends and marketing strategies for franchise businesses
- Franchise Update Media
- 3,056 Reads 2 Shares
The brand's first New Jersey location is set to open in Hackensack in late September
- M. Scott Morris
- 4,716 Reads 14 Shares
Study shows franchises are adding to marketing departments and are open to hybrid work
- Franchise Update Media
- 2,873 Reads 4 Shares
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