Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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September 23rd, 2026
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Head of brand and engagement discusses Pvolve's approach to bringing brand story to new audiences
- Franchise Update Media
- 4,760 Reads 16 Shares
Intellectual property is one of the most valuable assets to a franchise and should be constantly protected against infringement
- Sul Lee
- 8,617 Reads 8 Shares
Franchises use a mix of in-house and digital agencies to handle a wide range of marketing and advertising services
- Franchise Update Media
- 3,265 Reads 4 Shares
Chief growth officer gives insight on how the brand stands out in the competitive pet care industryÂ
- Franchise Update Media
- 5,146 Reads 58 Shares
Sending SMS messages can be a personal way to connect with customers and build a loyal following
- Phil Portman
- 3,488 Reads 5 Shares
Personalizing the marketing message helps companies drive profits during the top holiday sales events
- Michele Fitzpatrick
- 3,649 Reads 11 Shares
Franchises see an increase in customer leads driven primarily through digital advertising
- Franchise Update Media
- 2,875 Reads 2 Shares
Senior Director of Marketing shares how franchise grows and responds to consumer preferences Â
- Franchise Update Media
- 3,197 Reads 11 Shares
CMO aims to deeply understand customer segments to build awareness and drive traffic
- Kerry Pipes
- 5,075 Reads 11 Shares
AFMR survey participants included CMOs, CEOs, VPs, directors of marketing, and other senior-level marketing leaders
- Helen Bond
- 5,812 Reads 2 Shares
Franchisees can take advantage of local insights and feedback to strategically market their business
- Brett Townsend
- 3,891 Reads 3 Shares
The campaign, featuring Chloe Fineman from "Saturday Night Live," highlighted the new Tropic Bowl menu
- Kevin Behan
- 6,918 Reads 10 Shares
Franchises show an increase in marketing spending, led by digital advertising
- Franchise Update Media
- 3,518 Reads 3 Shares
Restaurant brand capitalizes on pop culture and social media to connect with customers and increase sales
- Kevin Behan
- 7,016 Reads 4 Shares
Director of Brand Marketing shares strategies to establish community connections as a way to raise brand awareness
- Franchise Update Media
- 5,715 Reads 9 Shares
Ideally, franchisors and franchisees work in tandem to capture attention and attract customers
- Colleen McMillar
- 4,449 Reads 7 Shares
See what franchising insiders are saying about the annual conference that brings together leading executives to discuss top strategies for franchise growth and development
- Franchise Update Media
- 6,263 Reads 1 Shares
Embracing technology is key for restaurants looking to deliver optimal experiences that keep customers coming back
- Jodi Boyce
- 5,515 Reads 8 Shares
Developing a positive customer experience is established throughout all parts of a franchise's operations and can lead to increased profitability
- Kevin Behan
- 3,494 Reads 8 Shares
New annual report shares latest consumer trends and marketing strategies for franchise businesses
- Franchise Update Media
- 2,989 Reads 2 Shares
The brand's first New Jersey location is set to open in Hackensack in late September
- M. Scott Morris
- 4,652 Reads 14 Shares
Study shows franchises are adding to marketing departments and are open to hybrid work
- Franchise Update Media
- 2,831 Reads 4 Shares
Stratus VP of Marketing Mike Millett on how the brand helps franchisees with initial and ongoing support
- Franchise Update Media
- 4,405 Reads 4 Shares
Study shows franchises use many programs, and outsource certain services, to support advertising plansÂ
- Franchise Update Media
- 3,186 Reads
Don't forget the value of written content when creating a marketing strategy
- Kevin Behan
- 3,103 Reads
PuroClean executive shares advice on franchise growth with technology and analyticsÂ
- Franchise Update Media
- 4,699 Reads
If you thought geofencing was too complicated and expensive, think again
- Allen Warren
- 4,367 Reads
Study finds franchises have increased online marketing strategies in recent years, led by digital advertising programs
- Franchise Update Media
- 5,418 Reads 1 Shares
The way to a customer's heart is through their email inbox, though that is changing. See how.
- Annie Oeth
- 4,353 Reads 6 Shares
Digital marketing and referrals have the highest lead-to-close ratios in franchising
- Franchise Update Media
- 3,476 Reads 1 Shares
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