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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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The International Franchise Association is the world’s oldest and largest organization representing franchising.
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Broken Yolk
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Broken Yolk
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Broken Yolk
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New annual report shares latest consumer trends and marketing strategies for franchise businesses 
  • Franchise Update Media
  • 4,773 Reads 2 Shares
Franchise marketing professionals with Buzz Franchise Brands discuss working with different departments
  • Franchise Update Media
  • 3,354 Reads 2 Shares
Franchise marketing professionals with Express Employment Professionals discuss working with different departments
  • Franchise Update Media
  • 3,209 Reads 3 Shares
Franchise marketing professional with HTeaO discuss working with different departments
  • Franchise Update Media
  • 4,177 Reads 2 Shares
Employees who complain are an opportunity for growth, reflection, and improvement
  • John DiJulius
  • 5,186 Reads 3 Shares
The gatherings help get franchisors and franchisees on the same page
  • M. Scott Morris
  • 6,424 Reads 10 Shares
AFMR examines how franchises are increasingly using AI to assist with customer feedback and satisfaction
  • Franchise Update Media
  • 3,187 Reads 3 Shares
Delivering exceptional CX is indispensable for sustainable growth in franchising
  • Kerry Pipes
  • 4,652 Reads 5 Shares
Multi-unit operators understand scalability and operational efficiency
  • Paul Wilbur
  • 3,081 Reads 3 Shares
AFMR looks at franchisee involvement with marketing and advertising through franchise advisory groups
  • Franchise Update Media
  • 2,760 Reads 5 Shares
The company prioritizes character and chemistry over competency when hiring
  • John DiJulius
  • 9,781 Reads 8 Shares
Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Jed Lewis wants everyone to feel at home at Five Iron Golf
  • Kerry Pipes
  • 4,335 Reads 3 Shares
Abby Taylor, Co-Founder and Chief Marketing Officer of Playa Bowls discusses how they deploy marketing spend
  • Franchise Update Media
  • 4,639 Reads 3 Shares
Crissy Russo, Vice President of National Brand Marketing at Junk King discusses how they deploy marketing spend
  • Franchise Update Media
  • 3,705 Reads 4 Shares
Maria Trujillo, Chief Marketing Officer of Cicis Pizza discusses how they deploy marketing spend
  • Franchise Update Media
  • 3,696 Reads 4 Shares
Elyse Blouin, Chief Marketing Officer of WellBiz Brands discusses how they deploy marketing spend
  • Franchise Update Media
  • 3,405 Reads 11 Shares
AFMR asks franchises their top social media channels for consumer advertising and what has been most successful
  • Franchise Update Media
  • 4,359 Reads 4 Shares
By picking the right partner, franchises can raise awareness, stand out from competitors, and increase sales
  • Brad Hiller
  • 4,388 Reads 13 Shares
Joseph Riner shares marketing program support brand offers its franchisees
  • Kevin Behan
  • 3,414 Reads 18 Shares
AFMR asks franchises how they track online reputation and respond to feedback 
  • Franchise Update Media
  • 4,168 Reads 16 Shares
Little Caesars executive shares process behind making popular Super Bowl commercial with Eugene Levy
  • Kevin Behan
  • 3,460 Reads 4 Shares
Angry Crab Shack
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Angry Crab Shack
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Angry Crab Shack
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AFMR examines the use and profitability of franchise customer loyalty programs
  • Franchise Update Media
  • 3,843 Reads 14 Shares
Opportunities abound for emerging brands to establish value and messaging to reach new audiences
  • Jamie Krasnov
  • 4,880 Reads 22 Shares
Brand reaches customers through comprehensive social media campaigns to highlight benefits of yoga classes
  • Kevin Behan
  • 409,995 Reads 32 Shares
Franchises offering seasonal products or services can strategically plan ahead for slower times
  • Dr. Robert Needham 
  • 3,985 Reads 7 Shares
Taking a look at the size of franchise marketing teams, when they expand, and their areas of responsibility
  • Franchise Update Media
  • 3,334 Reads 4 Shares
Charleys Philly Steaks takes a methodical approach to social media and franchise development 
  • Jack Monson and Sophia Giordano-Scott
  • 8,188 Reads 14 Shares
Director of brand marketing sees an opportunity to reach target audiences with franchise's brand messaging
  • Franchise Update Media
  • 7,036 Reads 24 Shares
Director of franchise development shares thoughts on aligning goals and communication between franchise development and marketing
  • Franchise Update Media
  • 5,278 Reads 3 Shares
Development programs can help train future leaders
  • John DiJulius
  • 5,823 Reads 4 Shares
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