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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Many Locations, One Solid Strategy. Whether you’ve got 50 locations or 5,000, your customers want a personal touch, and we’re here to make sure they get it.
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MSA Worldwide
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Franchise's emphasis on grassroots marketing is a key to retaining current members and attracting new customers
  • Kevin Behan
  • 7,862 Reads 73 Shares
AFDR looks at the frequency of when different franchises host meet the team dates
  • Franchise Update Media
  • 2,596 Reads 2 Shares
This issue is characterized by the dynamic intersection of technology, innovation, marketing, and franchise leadership
  • Kerry Pipes
  • 3,727 Reads 1 Shares
New annual report reveals how brands handle their online reputations by franchise sector
  • Franchise Update Media
  • 3,959 Reads 2 Shares
Innovation Awards finalists share insights behind top franchise marketing and branding campaigns
  • Kevin Behan
  • 3,654 Reads 12 Shares
A simple interaction can have profound effects on a customer's emotional well-being
  • John DiJulius
  • 4,451 Reads 2 Shares
Earlier this year, Pat O'Toole stepped into the top marketing office at Unleashed Brands
  • Kerry Pipes
  • 4,637 Reads 24 Shares
Franchise marketing professionals with Hot Dish Advertising discuss working with different departments
  • Franchise Update Media
  • 3,887 Reads 10 Shares
New annual report shares latest consumer trends and marketing strategies for franchise businesses 
  • Franchise Update Media
  • 4,911 Reads 2 Shares
Franchise marketing professionals with Buzz Franchise Brands discuss working with different departments
  • Franchise Update Media
  • 3,471 Reads 2 Shares
Franchise marketing professionals with Express Employment Professionals discuss working with different departments
  • Franchise Update Media
  • 3,316 Reads 3 Shares
Woof Gang Bakery
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Woof Gang Bakery
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Woof Gang Bakery
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Franchise marketing professional with HTeaO discuss working with different departments
  • Franchise Update Media
  • 4,284 Reads 2 Shares
Employees who complain are an opportunity for growth, reflection, and improvement
  • John DiJulius
  • 5,310 Reads 3 Shares
The gatherings help get franchisors and franchisees on the same page
  • M. Scott Morris
  • 6,576 Reads 10 Shares
AFMR examines how franchises are increasingly using AI to assist with customer feedback and satisfaction
  • Franchise Update Media
  • 3,240 Reads 3 Shares
Delivering exceptional CX is indispensable for sustainable growth in franchising
  • Kerry Pipes
  • 4,732 Reads 5 Shares
Multi-unit operators understand scalability and operational efficiency
  • Paul Wilbur
  • 3,199 Reads 3 Shares
AFMR looks at franchisee involvement with marketing and advertising through franchise advisory groups
  • Franchise Update Media
  • 2,842 Reads 5 Shares
The company prioritizes character and chemistry over competency when hiring
  • John DiJulius
  • 10,043 Reads 8 Shares
Jed Lewis wants everyone to feel at home at Five Iron Golf
  • Kerry Pipes
  • 4,456 Reads 3 Shares
Abby Taylor, Co-Founder and Chief Marketing Officer of Playa Bowls discusses how they deploy marketing spend
  • Franchise Update Media
  • 4,799 Reads 3 Shares
Camp Bow Wow
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Camp Bow Wow
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Camp Bow Wow
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Crissy Russo, Vice President of National Brand Marketing at Junk King discusses how they deploy marketing spend
  • Franchise Update Media
  • 3,820 Reads 4 Shares
Maria Trujillo, Chief Marketing Officer of Cicis Pizza discusses how they deploy marketing spend
  • Franchise Update Media
  • 3,814 Reads 4 Shares
Elyse Blouin, Chief Marketing Officer of WellBiz Brands discusses how they deploy marketing spend
  • Franchise Update Media
  • 3,508 Reads 11 Shares
AFMR asks franchises their top social media channels for consumer advertising and what has been most successful
  • Franchise Update Media
  • 4,499 Reads 4 Shares
By picking the right partner, franchises can raise awareness, stand out from competitors, and increase sales
  • Brad Hiller
  • 4,473 Reads 13 Shares
Joseph Riner shares marketing program support brand offers its franchisees
  • Kevin Behan
  • 3,491 Reads 18 Shares
AFMR asks franchises how they track online reputation and respond to feedback 
  • Franchise Update Media
  • 4,283 Reads 16 Shares
Little Caesars executive shares process behind making popular Super Bowl commercial with Eugene Levy
  • Kevin Behan
  • 3,524 Reads 4 Shares
AFMR examines the use and profitability of franchise customer loyalty programs
  • Franchise Update Media
  • 3,931 Reads 14 Shares
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