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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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MSA provides domestic and international franchise advisory services to franchisors and companies seeking to establish franchise and licensing systems.
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Determining social media policies for the workplace is especially difficult for franchisors, who have both corporate employees and independent operators to consider.
  • Daniel Lieberman
  • 4,383 Reads 29 Shares
As a franchise CMO, you probably are already using digital marketing to reach customers through email and your company's social media presence on Facebook and Twitter.
  • Chris Watland
  • 5,757 Reads 542 Shares
Great question - and, coincidentally, the name of an infographic from Get Satisfaction.com's Social Studies blog.
  • Eddy Goldberg
  • 2,733 Reads 121 Shares
One thing we know for sure: more people and more businesses will be using social media in 2012.
  • Daniel Lieberman
  • 3,124 Reads 33 Shares
The previous two editions of the Franchise Update Sales Report introduced the topic and covered Step 1 and the beginning of Step 2 in successful lead generation.
  • Steve Olson
  • 3,462 Reads 23 Shares
A few weeks ago I introduced your franchise consumer marketing colleagues to a two-headed turtle named Ditto.
  • Melinda Caughill
  • 4,626 Reads 76 Shares
Wendy Odell Magus is well-versed in both consumer and franchise sales marketing strategies.
  • Franchise Update
  • 3,440 Reads
As we end one year and begin another, this is a good time to take stock of your marketing and branding strategies and execution
  • Maria Pergolino
  • 12,804 Reads 1,292 Shares
A powerful and frequently misunderstood aspect of creating an online presence is the necessity of link-building.
  • Daniel Lieberman
  • 3,379 Reads 6 Shares
Social media, social networking, social sharing, Web 2.0 - no matter what you call it, it's everywhere these days, and for good reason.
  • Melinda Caughill
  • 6,576 Reads 347 Shares
The first-ever Franchise Consumer Marketing Conference attracted marketing executives from 57 franchise brands with more than $11 billion in annual system-wide sales - all seeking better ways to connect with customers in today's digital marketing environment.
  • Kerry Pipes and Eddy Goldberg
  • 3,037 Reads 63 Shares
Woof Gang Bakery
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Woof Gang Bakery
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Woof Gang Bakery
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The intriguing new Siri application that comes with the iPhone 4S has big implications for local search marketing.
  • Franchise Update
  • 4,205 Reads 5 Shares
The final step in a simple social media strategy comes down to preparation.
  • Erica McClenny
  • 3,783 Reads 57 Shares
Metrics firm Experian studied how people spent their time online in the United Kingdom this August.
  • Daniel Lieberman
  • 3,514 Reads 4 Shares
Every day you are flooded with articles about using social media and mobile technology, and how important it is for your company to keep up.
  • Tom Epstein
  • 7,482 Reads 108 Shares
What are some effective ways to get franchisees to "buy in" and become actively involved with local-level marketing efforts?
  • Franchise Update
  • 8,256 Reads 649 Shares
Facebook recently announced a major initiative regarding brand Pages and the ability to map and link to each local Place, basically creating a Facebook Place for every brick-and-mortar location.
  • Erica McClenny
  • 8,172 Reads 1,021 Shares
We've all heard of CRM (customer relationship management) systems and we can't escape hearing about social media.
  • Eddy Goldberg
  • 5,456 Reads 52 Shares
Facebook took 852 days to reach its first 10 million users. Twitter took 780. Google+ took just 16, and after a month it has grown to more than 25 million users.
  • Daniel Lieberman
  • 5,143 Reads 6 Shares
Most of you have already seen for yourselves that customers are willing to comment about experiences with your brand, especially online.
  • Jack Mackey
  • 4,805 Reads 183 Shares
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