Franchise Marketing - Franchising.com
Share Your Experience60-Second Anonymous Survey

Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

RECENT HEADLINES

AnswerConnect
AnswerConnect offers 24/7 live answering with professional receptionists using franchisor-approved scripts to ensure a warm, consistent brand experience.
Request Info
Learn More
MSA Worldwide
SPONSORED CONTENT
MSA Worldwide
SPONSORED CONTENT
MSA Worldwide
SPONSORED CONTENT
A few weeks ago I introduced your franchise consumer marketing colleagues to a two-headed turtle named Ditto.
  • Melinda Caughill
  • 4,596 Reads 76 Shares
Wendy Odell Magus is well-versed in both consumer and franchise sales marketing strategies.
  • Franchise Update
  • 3,412 Reads
As we end one year and begin another, this is a good time to take stock of your marketing and branding strategies and execution
  • Maria Pergolino
  • 12,774 Reads 1,292 Shares
A powerful and frequently misunderstood aspect of creating an online presence is the necessity of link-building.
  • Daniel Lieberman
  • 3,348 Reads 6 Shares
Social media, social networking, social sharing, Web 2.0 - no matter what you call it, it's everywhere these days, and for good reason.
  • Melinda Caughill
  • 6,553 Reads 347 Shares
The first-ever Franchise Consumer Marketing Conference attracted marketing executives from 57 franchise brands with more than $11 billion in annual system-wide sales - all seeking better ways to connect with customers in today's digital marketing environment.
  • Kerry Pipes and Eddy Goldberg
  • 3,008 Reads 63 Shares
The intriguing new Siri application that comes with the iPhone 4S has big implications for local search marketing.
  • Franchise Update
  • 4,176 Reads 5 Shares
The final step in a simple social media strategy comes down to preparation.
  • Erica McClenny
  • 3,758 Reads 57 Shares
Metrics firm Experian studied how people spent their time online in the United Kingdom this August.
  • Daniel Lieberman
  • 3,492 Reads 4 Shares
Every day you are flooded with articles about using social media and mobile technology, and how important it is for your company to keep up.
  • Tom Epstein
  • 7,451 Reads 108 Shares
What are some effective ways to get franchisees to "buy in" and become actively involved with local-level marketing efforts?
  • Franchise Update
  • 8,203 Reads 649 Shares
Drybar
SPONSORED CONTENT
Drybar
SPONSORED CONTENT
Drybar
SPONSORED CONTENT
Facebook recently announced a major initiative regarding brand Pages and the ability to map and link to each local Place, basically creating a Facebook Place for every brick-and-mortar location.
  • Erica McClenny
  • 8,145 Reads 1,021 Shares
We've all heard of CRM (customer relationship management) systems and we can't escape hearing about social media.
  • Eddy Goldberg
  • 5,425 Reads 52 Shares
Facebook took 852 days to reach its first 10 million users. Twitter took 780. Google+ took just 16, and after a month it has grown to more than 25 million users.
  • Daniel Lieberman
  • 5,117 Reads 6 Shares
Most of you have already seen for yourselves that customers are willing to comment about experiences with your brand, especially online.
  • Jack Mackey
  • 4,771 Reads 183 Shares
Share This Page
Content Preferences
Add Franchising.com

Subscribe to our Newsletters