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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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ScaleMates
ScaleMates connects growth-hungry franchisees with investment-ready operators who contribute capital, have real skin in the game, and lead better-performing stores.
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The final step in a simple social media strategy comes down to preparation.
  • Erica McClenny
  • 3,736 Reads 57 Shares
Metrics firm Experian studied how people spent their time online in the United Kingdom this August.
  • Daniel Lieberman
  • 3,472 Reads 4 Shares
Every day you are flooded with articles about using social media and mobile technology, and how important it is for your company to keep up.
  • Tom Epstein
  • 7,415 Reads 108 Shares
What are some effective ways to get franchisees to "buy in" and become actively involved with local-level marketing efforts?
  • Franchise Update
  • 8,157 Reads 649 Shares
Facebook recently announced a major initiative regarding brand Pages and the ability to map and link to each local Place, basically creating a Facebook Place for every brick-and-mortar location.
  • Erica McClenny
  • 8,114 Reads 1,021 Shares
We've all heard of CRM (customer relationship management) systems and we can't escape hearing about social media.
  • Eddy Goldberg
  • 5,398 Reads 52 Shares
Facebook took 852 days to reach its first 10 million users. Twitter took 780. Google+ took just 16, and after a month it has grown to more than 25 million users.
  • Daniel Lieberman
  • 5,096 Reads 6 Shares
Most of you have already seen for yourselves that customers are willing to comment about experiences with your brand, especially online.
  • Jack Mackey
  • 4,725 Reads 183 Shares
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