Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
RECENT HEADLINES
October 17th, 2026
 ApplePie Capital provides a fresh new approach to franchise financing that is focused on your growth and success.
Request Info
|
YouTube, Pinterest, Facebook, Google+, Twitter, StumbleUpon... the sheer number of today's social media channels can make a marketer swoon.
- Melinda Caughill
- 6,839 Reads 286 Shares
Learn how to choose colors and color combinations that work to express your business.
- Daniel Lieberman
- 2,848 Reads 15 Shares
As we deliver more and more local websites for franchisees worldwide, one thing has become evident: mobile traffic is increasing.
- Jeremy LaDuque
- 8,838 Reads 1,014 Shares
Too often businesses getting started with social media overlook the need for a plan.
- Daniel Lieberman
- 3,449 Reads 44 Shares
Franchise online marketers are now overseeing an empire, not just a kingdom. Their reach is offline and online, in websites, directories, social media, mobile devices, and beyond.
- Jeremy LaDuque
- 5,173 Reads 758 Shares
Would it surprise you to know that 70 percent of all revenue generated by Las Vegas casinos is non-gaming revenue? It's true.
- Jack Mackey
- 5,849 Reads 1,088 Shares
As more franchisors and franchisees embrace social media to augment their consumer marketing efforts, answers to this question gain in importance.
- Franchise Update
- 3,763 Reads 109 Shares
A blog is a valuable asset for a small business. It gives your company a face and a voice, and sets you apart from the competition.
- Daniel Lieberman
- 3,263 Reads 16 Shares
With the heightened focus on social media during the past few years, it's important to remember that social media is only a part of your marketing mix.
- Eddy Goldberg
- 3,737 Reads 54 Shares
That's a question a lot of people ask themselves every day. It's also one of the questions posted on Focus.com.
- Franchise Update
- 15,615 Reads 2,997 Shares
There's something for everyone and anyone involved in marketing in an e-book from Hubspot and social media guru David Meerman Scott.
- Eddy Goldberg
- 3,592 Reads 94 Shares
Here's a rundown of some social media pitfalls and gotchas that keep managers awake at night.
- Daniel Lieberman
- 2,499 Reads 3 Shares
For franchise marketers, mobile marketing is now paramount to a successful online strategy.
- Jeremy LaDuque
- 10,346 Reads 1,164 Shares
In case you missed it (and when it comes to marketing and social media there's plenty to keep up on), MarketingSherpa published its Wisdom Report, "Marketing Wisdom for 2012" earlier this year.
- Eddy Goldberg
- 3,658 Reads 1,023 Shares
We asked two franchise marketing pros what they're doing to provide more timely - and relevant - responses to prospect inquiries.
- Franchise Update
- 2,871 Reads 153 Shares
Here are four reasons local business marketers should continue to use the Yellow Pages.
- Daniel Lieberman
- 3,215 Reads 24 Shares
A recent article in QSR magazine explores how foodservice companies can increase sales and build stronger brand loyalty with consumers by licensing their products for sale in supermarkets and other retail outlets.
- Eddy Goldberg
- 3,662 Reads 153 Shares
As chief marketing officer for Interim Healthcare, Linda Shaub oversees the company's branding and consumer-facing activities across a network of 332 franchise locations that provide medical staffing and in-home care services in 43 states.
- Kerry Pipes
- 3,398 Reads 99 Shares
When we're children, we all dream of possessing the awesome powers of superheroes.
- Melinda Caughill
- 5,354 Reads 205 Shares
It's an open question whether anyone can do much to help make their content go viral.
- Daniel Lieberman
- 3,876 Reads 4 Shares
If you're wondering what a movie about baseball has to do with customer loyalty, I can give you the answer in one word: insight.
- Jack Mackey
- 4,428 Reads 1,023 Shares
Franchisee satisfaction is a key component in getting franchisees to actively participate in your brand's marketing strategy at the local level.
- Franchise Update
- 4,247 Reads 135 Shares
Sixty-one percent of mobile users surveyed conduct local searches on their phones, and 72% of them said they made a purchase based on local searches on their smartphones.
- Daniel Lieberman
- 2,806 Reads 8 Shares
Real estate brokers and franchise consultants have repeated the phrase "location, location, location" for nearly 100 years.
- Noah Glass
- 11,108 Reads 3 Shares
In this complex world of advertising choices, it is important to know which ad programs are working.
- Bill Dinan
- 3,788 Reads 72 Shares
Determining social media policies for the workplace is especially difficult for franchisors, who have both corporate employees and independent operators to consider.
- Daniel Lieberman
- 4,355 Reads 29 Shares
As a franchise CMO, you probably are already using digital marketing to reach customers through email and your company's social media presence on Facebook and Twitter.
- Chris Watland
- 5,722 Reads 542 Shares
Great question - and, coincidentally, the name of an infographic from Get Satisfaction.com's Social Studies blog.
- Eddy Goldberg
- 2,712 Reads 121 Shares
One thing we know for sure: more people and more businesses will be using social media in 2012.
- Daniel Lieberman
- 3,105 Reads 33 Shares
The previous two editions of the Franchise Update Sales Report introduced the topic and covered Step 1 and the beginning of Step 2 in successful lead generation.
- Steve Olson
- 3,435 Reads 23 Shares
| Page 21 of 22 | ^ Return to Top | Previous 19 20 21 22 Next |
Franchising.com is produced by Franchise Update Media. Franchise Update Media has its finger on the pulse of franchising with unrivalled audience intelligence and market driven data. No media company understands the franchise landscape deeper than Franchise Update Media.
1201 New York Avenue NW, Suite 300A
Washington, DC 20005
PH. (408) 402-5681
The franchise opportunities listed above are not related to or endorsed by Franchising.com or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity.
Copyright © 2001 - 2026. All Rights Reserved. Legal Notices | Privacy Policy
