Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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Amazon.com is a master at courting - and keeping - customers. It builds everything around the customer and has a better grasp of the power of the customer experience than any other company in the world.
- John Tschohl
- 4,757 Reads 156 Shares
Hubspot has published an ebook to educate marketing professionals and business owners on how to develop and manage an effective Internet marketing program.
- Hubspot
- 4,177 Reads 332 Shares
Social media provides new and powerful tools for communicating with customers.
- Daniel Lieberman
- 2,556 Reads 16 Shares
If you think your customers exist solely to "buy your stuff," you're missing a huge part of the consumer marketing picture.
- Bill Lee
- 4,699 Reads 68 Shares
Since its launch in June 2011, the Franchise Consumer Marketing Conference has become a darling of chief marketing officers, brand managers, and marketing managers.
- Kerry Pipes and Eddy Goldberg
- 3,133 Reads 87 Shares
YouTube, Pinterest, Facebook, Google+, Twitter, StumbleUpon... the sheer number of today's social media channels can make a marketer swoon.
- Melinda Caughill
- 6,901 Reads 286 Shares
Learn how to choose colors and color combinations that work to express your business.
- Daniel Lieberman
- 2,871 Reads 15 Shares
As we deliver more and more local websites for franchisees worldwide, one thing has become evident: mobile traffic is increasing.
- Jeremy LaDuque
- 8,871 Reads 1,014 Shares
Too often businesses getting started with social media overlook the need for a plan.
- Daniel Lieberman
- 3,486 Reads 44 Shares
Franchise online marketers are now overseeing an empire, not just a kingdom. Their reach is offline and online, in websites, directories, social media, mobile devices, and beyond.
- Jeremy LaDuque
- 5,205 Reads 758 Shares
Would it surprise you to know that 70 percent of all revenue generated by Las Vegas casinos is non-gaming revenue? It's true.
- Jack Mackey
- 5,886 Reads 1,088 Shares
As more franchisors and franchisees embrace social media to augment their consumer marketing efforts, answers to this question gain in importance.
- Franchise Update
- 3,787 Reads 109 Shares
A blog is a valuable asset for a small business. It gives your company a face and a voice, and sets you apart from the competition.
- Daniel Lieberman
- 3,287 Reads 16 Shares
With the heightened focus on social media during the past few years, it's important to remember that social media is only a part of your marketing mix.
- Eddy Goldberg
- 3,771 Reads 54 Shares
That's a question a lot of people ask themselves every day. It's also one of the questions posted on Focus.com.
- Franchise Update
- 15,658 Reads 2,997 Shares
There's something for everyone and anyone involved in marketing in an e-book from Hubspot and social media guru David Meerman Scott.
- Eddy Goldberg
- 3,616 Reads 94 Shares
Here's a rundown of some social media pitfalls and gotchas that keep managers awake at night.
- Daniel Lieberman
- 2,545 Reads 3 Shares
For franchise marketers, mobile marketing is now paramount to a successful online strategy.
- Jeremy LaDuque
- 10,379 Reads 1,164 Shares
In case you missed it (and when it comes to marketing and social media there's plenty to keep up on), MarketingSherpa published its Wisdom Report, "Marketing Wisdom for 2012" earlier this year.
- Eddy Goldberg
- 3,680 Reads 1,023 Shares
We asked two franchise marketing pros what they're doing to provide more timely - and relevant - responses to prospect inquiries.
- Franchise Update
- 2,900 Reads 153 Shares
Here are four reasons local business marketers should continue to use the Yellow Pages.
- Daniel Lieberman
- 3,236 Reads 24 Shares
A recent article in QSR magazine explores how foodservice companies can increase sales and build stronger brand loyalty with consumers by licensing their products for sale in supermarkets and other retail outlets.
- Eddy Goldberg
- 3,701 Reads 153 Shares
As chief marketing officer for Interim Healthcare, Linda Shaub oversees the company's branding and consumer-facing activities across a network of 332 franchise locations that provide medical staffing and in-home care services in 43 states.
- Kerry Pipes
- 3,437 Reads 99 Shares
When we're children, we all dream of possessing the awesome powers of superheroes.
- Melinda Caughill
- 5,389 Reads 205 Shares
It's an open question whether anyone can do much to help make their content go viral.
- Daniel Lieberman
- 3,899 Reads 4 Shares
If you're wondering what a movie about baseball has to do with customer loyalty, I can give you the answer in one word: insight.
- Jack Mackey
- 4,472 Reads 1,023 Shares
Franchisee satisfaction is a key component in getting franchisees to actively participate in your brand's marketing strategy at the local level.
- Franchise Update
- 4,274 Reads 135 Shares
Sixty-one percent of mobile users surveyed conduct local searches on their phones, and 72% of them said they made a purchase based on local searches on their smartphones.
- Daniel Lieberman
- 2,833 Reads 8 Shares
Real estate brokers and franchise consultants have repeated the phrase "location, location, location" for nearly 100 years.
- Noah Glass
- 11,142 Reads 3 Shares
In this complex world of advertising choices, it is important to know which ad programs are working.
- Bill Dinan
- 3,829 Reads 72 Shares
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