Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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September 27th, 2026
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A blog is a valuable asset for a small business. It gives your company a face and a voice, and sets you apart from the competition.
- Daniel Lieberman
- 3,244 Reads 16 Shares
With the heightened focus on social media during the past few years, it's important to remember that social media is only a part of your marketing mix.
- Eddy Goldberg
- 3,707 Reads 54 Shares
That's a question a lot of people ask themselves every day. It's also one of the questions posted on Focus.com.
- Franchise Update
- 15,580 Reads 2,997 Shares
There's something for everyone and anyone involved in marketing in an e-book from Hubspot and social media guru David Meerman Scott.
- Eddy Goldberg
- 3,566 Reads 94 Shares
Here's a rundown of some social media pitfalls and gotchas that keep managers awake at night.
- Daniel Lieberman
- 2,471 Reads 3 Shares
For franchise marketers, mobile marketing is now paramount to a successful online strategy.
- Jeremy LaDuque
- 10,325 Reads 1,164 Shares
In case you missed it (and when it comes to marketing and social media there's plenty to keep up on), MarketingSherpa published its Wisdom Report, "Marketing Wisdom for 2012" earlier this year.
- Eddy Goldberg
- 3,639 Reads 1,023 Shares
We asked two franchise marketing pros what they're doing to provide more timely - and relevant - responses to prospect inquiries.
- Franchise Update
- 2,849 Reads 153 Shares
Here are four reasons local business marketers should continue to use the Yellow Pages.
- Daniel Lieberman
- 3,199 Reads 24 Shares
A recent article in QSR magazine explores how foodservice companies can increase sales and build stronger brand loyalty with consumers by licensing their products for sale in supermarkets and other retail outlets.
- Eddy Goldberg
- 3,645 Reads 153 Shares
As chief marketing officer for Interim Healthcare, Linda Shaub oversees the company's branding and consumer-facing activities across a network of 332 franchise locations that provide medical staffing and in-home care services in 43 states.
- Kerry Pipes
- 3,379 Reads 99 Shares
When we're children, we all dream of possessing the awesome powers of superheroes.
- Melinda Caughill
- 5,330 Reads 205 Shares
It's an open question whether anyone can do much to help make their content go viral.
- Daniel Lieberman
- 3,861 Reads 4 Shares
If you're wondering what a movie about baseball has to do with customer loyalty, I can give you the answer in one word: insight.
- Jack Mackey
- 4,395 Reads 1,023 Shares
Franchisee satisfaction is a key component in getting franchisees to actively participate in your brand's marketing strategy at the local level.
- Franchise Update
- 4,228 Reads 135 Shares
Sixty-one percent of mobile users surveyed conduct local searches on their phones, and 72% of them said they made a purchase based on local searches on their smartphones.
- Daniel Lieberman
- 2,788 Reads 8 Shares
Real estate brokers and franchise consultants have repeated the phrase "location, location, location" for nearly 100 years.
- Noah Glass
- 11,072 Reads 3 Shares
In this complex world of advertising choices, it is important to know which ad programs are working.
- Bill Dinan
- 3,764 Reads 72 Shares
Determining social media policies for the workplace is especially difficult for franchisors, who have both corporate employees and independent operators to consider.
- Daniel Lieberman
- 4,322 Reads 29 Shares
As a franchise CMO, you probably are already using digital marketing to reach customers through email and your company's social media presence on Facebook and Twitter.
- Chris Watland
- 5,685 Reads 542 Shares
Great question - and, coincidentally, the name of an infographic from Get Satisfaction.com's Social Studies blog.
- Eddy Goldberg
- 2,690 Reads 121 Shares
One thing we know for sure: more people and more businesses will be using social media in 2012.
- Daniel Lieberman
- 3,088 Reads 33 Shares
The previous two editions of the Franchise Update Sales Report introduced the topic and covered Step 1 and the beginning of Step 2 in successful lead generation.
- Steve Olson
- 3,409 Reads 23 Shares
A few weeks ago I introduced your franchise consumer marketing colleagues to a two-headed turtle named Ditto.
- Melinda Caughill
- 4,559 Reads 76 Shares
Wendy Odell Magus is well-versed in both consumer and franchise sales marketing strategies.
- Franchise Update
- 3,379 Reads
As we end one year and begin another, this is a good time to take stock of your marketing and branding strategies and execution
- Maria Pergolino
- 12,741 Reads 1,292 Shares
A powerful and frequently misunderstood aspect of creating an online presence is the necessity of link-building.
- Daniel Lieberman
- 3,320 Reads 6 Shares
Social media, social networking, social sharing, Web 2.0 - no matter what you call it, it's everywhere these days, and for good reason.
- Melinda Caughill
- 6,532 Reads 347 Shares
The first-ever Franchise Consumer Marketing Conference attracted marketing executives from 57 franchise brands with more than $11 billion in annual system-wide sales - all seeking better ways to connect with customers in today's digital marketing environment.
- Kerry Pipes and Eddy Goldberg
- 2,986 Reads 63 Shares
The intriguing new Siri application that comes with the iPhone 4S has big implications for local search marketing.
- Franchise Update
- 4,152 Reads 5 Shares
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