Franchise Marketing
Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.
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It depends. An infographic from Ambassador, published on Mashable, studied consumer attitudes about how much they believe the ads that come their way - and asked businesses how much they think consumers believe their ads.
- Daniel Lieberman
- 2,480 Reads 9 Shares
The 3rd annual Franchise Consumer Marketing Conference is right around the corner... next week, in fact, in Atlanta, at the Ritz-Carlton Buckhead, June 25-26.
- Eddy Goldberg
- 3,132 Reads 108 Shares
"Big data" is becoming more critical every day as a competitive tool, as well as a source of analytics for lead generation and marketing campaigns
- Eddy Goldberg
- 2,532 Reads 1 Shares
The greeting before a meeting is an example of an interpersonal auto-response. We all do it many times a day.
- Joe Schumacker
- 8,044 Reads 1 Shares
These days, franchises need to use social media to reach consumers, but at both the corporate and local levels, it's important to weigh the pros and cons of local franchisees running their own social media accounts.
- Daniel Lieberman
- 1,987 Reads 15 Shares
The 3rd annual Franchise Consumer Marketing Conference is right around the corner... in Atlanta, at the Ritz-Carlton Buckhead, this June 25-26.
- Franchise Update
- 3,186 Reads 42 Shares
We all know that social media links influence our rankings in search engines.
- Jeremy LaDuque
- 2,629 Reads 51 Shares
A survey of 437 service industry franchisees conducted by Yodle in December 2012 revealed that 9 out of 10 respondents said online marketing support was a key factor in choosing a franchise brand.
- Franchise Update
- 5,780 Reads 177 Shares
Research by email marketing giant Constant Contact reveals that 60% of small businesses need help with social media marketing.
- Daniel Lieberman
- 2,436 Reads 7 Shares
CMOs and branding executives looking for ways to more effectively engage customers online are frequently hamstrung by the relative newness of the technology and different social media platform, as well as by a shortage of time to "do it right."
- Eddy Goldberg
- 17,103 Reads
The chief marketing officer is now in control of IT marketing spend. A few years ago it might have been the CIO but no longer, to hear the industry tell it.
- Erika Morphy
- 3,080 Reads 18 Shares
Small businesses seeking to take advantage of social media face the same problem they have with everything they want to do that isn't absolutely necessary to keep the business going: time.
- Daniel Lieberman
- 3,452 Reads
Welcome franchise colleagues. We're heating things up at the Franchise Consumer Marketing Conference in Atlanta this June 25-26, fanning the flame for all the million-dollar ideas generated at this high-powered event.
- Franchise Update
- 4,202 Reads 142 Shares
In a digital world, it's no longer possible to have a gap between what you say and do.
- Jonathan Becher
- 5,534 Reads
On a smarter planet, we've seen how predictive analytics can help transform everything from how we fight crime to how we improve things like healthcare, food safety, and utility grids.
- Franchise Update
- 6,555 Reads 272 Shares
I believe marketing is the heart of every successful franchise company.
- Megan Conway
- 4,688 Reads 14 Shares
Janet is a savvy small-business owner. She successfully navigated her way through the recession and is enjoying steady growth.
- Russell Trahan
- 2,868 Reads 15 Shares
If you are tasked with building a social media dashboard to track your efforts, look no further than this post
- Jason Miller
- 3,493 Reads 31 Shares
A survey conducted by Ipsos Open Thinking Exchange can help guide your business in using social media.
- Daniel Lieberman
- 3,055 Reads 1,014 Shares
I am often asked how I define exceptional customer service. Here it is in a nutshell: speed, price, and technology - all built around service.
- John Tschohl
- 7,244 Reads
Rich Hope has spent three decades in advertising and is comfortable planning marketing strategies and executing successful campaigns.
- Kerry Pipes
- 7,288 Reads 1 Shares
Have you heard the joke about the chief marketing officer who walks into a bar?
- Eddy Goldberg
- 4,155 Reads 212 Shares
Trying to get a handle on your 2013 social media marketing strategy? Good luck with that!
- Daniel Lieberman
- 2,598 Reads 14 Shares
Knocking down the silos, integrating marketing and sales to align their efforts to boost both consumer and franchise marketing results, is a hot topic these days.
- Eddy Goldberg
- 3,936 Reads 609 Shares
With planning well under way for the 3rd annual Franchise Consumer Marketing Conference in Atlanta on June 25-26, we asked our incoming chair, Wendy Magus, vice president of marketing at Kiddie Academy, for her thoughts on why this conference has quickly become so valuable to her.
- Franchise Update
- 3,953 Reads 52 Shares
Marketers have a lot to do these days, both despite and because of technology - as well as their expanding role in the enterprise.
- Eddy Goldberg
- 3,467 Reads 154 Shares
If you're using a content marketing strategy with your social media channels, you'll recognize the problem that our tool of the month solves.
- Daniel Lieberman
- 2,824 Reads 12 Shares
CMOs must adapt or die in today's social media-driven marketing world, according to strategic marketing consultant Lisa Nirell, president of Energize Growth.
- Eddy Goldberg
- 3,705 Reads 13 Shares
The first step to a successful franchisee grand opening is disciplined advance planning.
- Franchise Update
- 8,631 Reads
A new survey of almost 500 businesses, nearly all of them with 100 or fewer employees, reveals some changes in how small businesses are using social media today.
- Daniel Lieberman
- 3,053 Reads 40 Shares
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