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Franchise Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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Dogtopia
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Dogtopia
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Dogtopia
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Welcome franchise colleagues. We're heating things up at the Franchise Consumer Marketing Conference in Atlanta this June 25-26, fanning the flame for all the million-dollar ideas generated at this high-powered event.
  • Franchise Update
  • 4,150 Reads 142 Shares
In a digital world, it's no longer possible to have a gap between what you say and do.
  • Jonathan Becher
  • 5,482 Reads
On a smarter planet, we've seen how predictive analytics can help transform everything from how we fight crime to how we improve things like healthcare, food safety, and utility grids.
  • Franchise Update
  • 6,490 Reads 272 Shares
I believe marketing is the heart of every successful franchise company.
  • Megan Conway
  • 4,635 Reads 14 Shares
Janet is a savvy small-business owner. She successfully navigated her way through the recession and is enjoying steady growth.
  • Russell Trahan
  • 2,810 Reads 15 Shares
If you are tasked with building a social media dashboard to track your efforts, look no further than this post
  • Jason Miller
  • 3,429 Reads 31 Shares
A survey conducted by Ipsos Open Thinking Exchange can help guide your business in using social media.
  • Daniel Lieberman
  • 3,018 Reads 1,014 Shares
I am often asked how I define exceptional customer service. Here it is in a nutshell: speed, price, and technology - all built around service.
  • John Tschohl
  • 7,203 Reads
Rich Hope has spent three decades in advertising and is comfortable planning marketing strategies and executing successful campaigns.
  • Kerry Pipes
  • 7,137 Reads 1 Shares
Have you heard the joke about the chief marketing officer who walks into a bar?
  • Eddy Goldberg
  • 4,046 Reads 212 Shares
Trying to get a handle on your 2013 social media marketing strategy? Good luck with that!
  • Daniel Lieberman
  • 2,557 Reads 14 Shares
Angry Crab Shack
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Angry Crab Shack
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Angry Crab Shack
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Knocking down the silos, integrating marketing and sales to align their efforts to boost both consumer and franchise marketing results, is a hot topic these days.
  • Eddy Goldberg
  • 3,883 Reads 609 Shares
With planning well under way for the 3rd annual Franchise Consumer Marketing Conference in Atlanta on June 25-26, we asked our incoming chair, Wendy Magus, vice president of marketing at Kiddie Academy, for her thoughts on why this conference has quickly become so valuable to her.
  • Franchise Update
  • 3,871 Reads 52 Shares
Marketers have a lot to do these days, both despite and because of technology - as well as their expanding role in the enterprise.
  • Eddy Goldberg
  • 3,408 Reads 154 Shares
If you're using a content marketing strategy with your social media channels, you'll recognize the problem that our tool of the month solves.
  • Daniel Lieberman
  • 2,773 Reads 12 Shares
CMOs must adapt or die in today's social media-driven marketing world, according to strategic marketing consultant Lisa Nirell, president of Energize Growth.
  • Eddy Goldberg
  • 3,634 Reads 13 Shares
The first step to a successful franchisee grand opening is disciplined advance planning.
  • Franchise Update
  • 8,498 Reads
A new survey of almost 500 businesses, nearly all of them with 100 or fewer employees, reveals some changes in how small businesses are using social media today.
  • Daniel Lieberman
  • 3,010 Reads 40 Shares
Amazon.com is a master at courting - and keeping - customers. It builds everything around the customer and has a better grasp of the power of the customer experience than any other company in the world.
  • John Tschohl
  • 4,708 Reads 156 Shares
Hubspot has published an ebook to educate marketing professionals and business owners on how to develop and manage an effective Internet marketing program.
  • Hubspot
  • 4,139 Reads 332 Shares
Social media provides new and powerful tools for communicating with customers.
  • Daniel Lieberman
  • 2,517 Reads 16 Shares
Camp Bow Wow
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Camp Bow Wow
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Camp Bow Wow
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If you think your customers exist solely to "buy your stuff," you're missing a huge part of the consumer marketing picture.
  • Bill Lee
  • 4,616 Reads 68 Shares
Since its launch in June 2011, the Franchise Consumer Marketing Conference has become a darling of chief marketing officers, brand managers, and marketing managers.
  • Kerry Pipes and Eddy Goldberg
  • 3,087 Reads 87 Shares
YouTube, Pinterest, Facebook, Google+, Twitter, StumbleUpon... the sheer number of today's social media channels can make a marketer swoon.
  • Melinda Caughill
  • 6,795 Reads 286 Shares
Learn how to choose colors and color combinations that work to express your business.
  • Daniel Lieberman
  • 2,831 Reads 15 Shares
As we deliver more and more local websites for franchisees worldwide, one thing has become evident: mobile traffic is increasing.
  • Jeremy LaDuque
  • 8,817 Reads 1,014 Shares
Too often businesses getting started with social media overlook the need for a plan.
  • Daniel Lieberman
  • 3,421 Reads 44 Shares
Franchise online marketers are now overseeing an empire, not just a kingdom. Their reach is offline and online, in websites, directories, social media, mobile devices, and beyond.
  • Jeremy LaDuque
  • 5,146 Reads 758 Shares
Would it surprise you to know that 70 percent of all revenue generated by Las Vegas casinos is non-gaming revenue? It's true.
  • Jack Mackey
  • 5,826 Reads 1,088 Shares
As more franchisors and franchisees embrace social media to augment their consumer marketing efforts, answers to this question gain in importance.
  • Franchise Update
  • 3,738 Reads 109 Shares
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