Market Planning - Franchising.com
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Market Planning

Growing your franchise brand to full market and media saturation requires a solid, effective plan. Market planning requires demographic research, mapping tools, and plenty of additional resources. One option for successful local and regional marketing is to engage third-party companies to help define and set your plan for each market you operate in.

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Multi-Unit Franchising Conference
April 6-9, 2021 at Caesar's Forum, Las Vegas. MUFC is the premier annual event for the country’s leading Multi-Unit Franchisees. Meet the most powerful players in Multi-Unit Franchising.
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Arby's
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Arby's
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Arby's
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Customer journey mapping is a hot topic for the leaders of franchise organizations.
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John Dillon is a straight shooter in describing what he's been doing as vice president of marketing and product development at Denny's.
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When the keynotes, panelists, and attendees at a conference can't stop talking about emerging technology and social media tools, it says a lot about the current state of franchise marketing.
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Despite the best intentions and bona fide efforts of reasonable clients, not every lawsuit is avoidable.
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I recommend you get your management team together and take them to see the baseball movie "Moneyball," adapted from the book by Michael Lewis.
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Wendy Odell Magus is quite familiar with consumer and franchise sales marketing strategies.
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I don't think I'll get much of an argument if I try to convince you that innovation is important.
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