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Social Media

Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.

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Motel 6
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Motel 6
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Motel 6
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As many of you know, we're a distractible audience – you can't get away with doing the same thing again and again. You have to constantly be reinventing your message and ways to present your material.
  • Franchise Update Media
  • 4,320 Reads
A strong social media presence will help build your brand recognition, brand loyalty, customer traffic, and purchases. Here's what you need to know about the tools.
  • Zach Wilson
  • 9,667 Reads 1 Shares
Customers still like to speak with a real person by phone. Are you using the phone at your business and making it easy for your customers to get what they need?
  • Lisa Ford
  • 7,753 Reads
Tips for reaching customers with online and social media tools and understanding how to maximize these online resources to reach your customers quickly and effectively.
  • Eric Groves
  • 8,084 Reads
As an entrepreneur, you're often the face of your company, and your ability to capture attention, to fascinate others--clients, employees, strategic partners, influencers--can make or break a business.
  • Sally Hogshead
  • 7,993 Reads 6 Shares
It's a tough job but somebody's gotta do it. Facing off with a screaming, unreasonable, irrational customer represents the ultimate test of any employee's service skills.
  • John Tschohl
  • 10,240 Reads 2 Shares
It seems nothing changes faster than the big social media platforms - Facebook, Twitter, and Google+. No sooner do marketers figure out how to best promote a product or business than they change the rules!
  • Multi-Unit Franchisee
  • 7,646 Reads 1,023 Shares
Franchising is a diverse world comprised of all kinds of brands, products, services, and opportunities.
  • Multi-Unit Franchisee
  • 12,313 Reads 1,023 Shares
Hello? Is anybody there? One of the biggest problems sales people face with social media and technology is the lack of real, meaningful contact and communication.
  • Multi-Unit Franchisee
  • 5,021 Reads
While many small and medium-sized businesses have been quick to embrace free postings on social media networks, one-fourth of those active on social networks expect to spend more money to advertise on sites like Facebook, LinkedIn, and Twitter in 2014...
  • Multi-Unit Franchisee
  • 5,967 Reads
A couple of months ago, our lead social media strategist at EMSI Public Relations started noticing interesting changes involving the Twitter accounts we manage for clients.
  • Marsha Friedman
  • 4,684 Reads
Hungry Howie's Pizza
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Hungry Howie's Pizza
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Hungry Howie's Pizza
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"Google," which became a verb in June 2006, is among many new verbs that have transformed the way we speak--and interact.
  • Nate DaPore
  • 7,803 Reads
A Gallup poll from earlier this year shed light on an ugly little secret in the business world: Most American workers either hate their jobs or don't care one way or the other about them.
  • Multi-Unit Franchisee
  • 4,303 Reads 39 Shares
"Google," which became a verb in June 2006, is among many new verbs that have transformed the way we speak--and interact.
  • Nate DaPore
  • 8,963 Reads
Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing.
  • Scott Klososky
  • 4,296 Reads 96 Shares
If you're not using social media as part of your recruiting process you should be.
  • Multi-Unit Franchisee
  • 6,285 Reads 95 Shares
"What's your best advice for women in business?" It's a question I hear frequently as more and more women strike out on their own, whether it's to start their own company, write a book, turn their great idea into a product, or otherwise monetize their talents.
  • Marsha Friedman
  • 4,492 Reads 14 Shares
Confused about using social media as part of your consumer marketing toolkit? You're not alone.
  • Franchise Update
  • 3,497 Reads 40 Shares
A new international survey of companies identifies some unique and surprising social media trends.
  • Multi-Unit Franchisee
  • 3,995 Reads 45 Shares
There has been loads of media attention directed toward Twitter, the 140-character micro-blogging service that allows people and businesses to communicate with their "followers."
  • Multi-Unit Franchisee
  • 6,151 Reads 42 Shares
I find it amazing that the delivery of high quality customer service is so uncommon even with all the talk and focus on the topic.
  • Lisa Ford
  • 5,433 Reads 429 Shares
Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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Every business sector has its leaders, its standouts, its superstars. In franchising these are the Empire Builders, multi-unit and multi-brand franchisees who operate not one or two, but 10, 20, 100, or more franchised units.
  • Franchise Update Media
  • 14,514 Reads 1,023 Shares
Those sanitarily questionable movable feasts that have rolled through America's cities for decades are being replaced.
  • Kerry Pipes
  • 34,674 Reads 4 Shares
Wisconsin-based Topper's Pizza just launched its first-ever "mobile pizza store" this past July. The brand is one of many testing the waters of mobile food delivery vehicles.
  • Kerry Pipes
  • 8,945 Reads 840 Shares
Unit-level economics. This single key is the greatest predictor of a franchisor's future success!
  • Joe Mathews
  • 2,771 Reads 36 Shares
Very few of us like to admit failure. Especially when it comes to something that appears to be so easily done by others. But just because it appears easy, is that reason enough to dive right in? Certainly not!
  • Paul Segreto
  • 2,370 Reads
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces that 57 brands with more than $11 billion in annual system-wide sales, were represented at the first annual Franchise Consumer Marketing Conference.
  • PRESS RELEASE
  • 2,434 Reads 1 Shares
Franchising is the champion of small business expansion, and Franchising.com is the official home page of the industry, offering 50,000 pages of information for interested consumers. The site is the most comprehensive intelligence and information resource for more than 2,400 franchises worldwide, covering 24 franchise industries, and more than 250 sub-industries.
  • Franchise Update Media
  • 7,552 Reads 25 Shares
By now everyone is familiar with the Domino's Pizza "turnaround" campaign that's been all over the airwaves. The brand created a high profile marketing campaign that addressed negative consumer attitudes about its pizza by embracing the criticism and showing consumers that the brand was listening. The project has been an overwhelming success for the 9,000-store chain and president and CEO J. Patrick Doyle will offer an insider's look at the campaign from soup to nuts when he keynotes the 2011 Multi-Unit Franchising Conference in Las Vegas April 27-29.
  • Multi-Unit Franchisee
  • 5,042 Reads 8 Shares
Many of you asked for it, so here it is – the monthly resource for marketing leaders, providing relevant content and ideas to help improve marketing success and consumer branding in the food, retail, and service sectors.
  • Steve Olson
  • 3,719 Reads 63 Shares
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