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Social Media

Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.


Since 1996, FranchiseHelp has been the most sought solution for consistent real-time delivery of leads to franchise brands. Their unparalleled digital marketing and proprietary quiz filtration technology is used by top brands like Entrepreneur Media.
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Wisconsin-based Topper's Pizza just launched its first-ever "mobile pizza store" this past July. The brand is one of many testing the waters of mobile food delivery vehicles.
  • Kerry Pipes
  • 7,782 Reads 840 Shares
Unit-level economics. This single key is the greatest predictor of a franchisor's future success!
  • Joe Mathews
  • 1,966 Reads 36 Shares
Very few of us like to admit failure. Especially when it comes to something that appears to be so easily done by others. But just because it appears easy, is that reason enough to dive right in? Certainly not!
  • Paul Segreto
  • 1,833 Reads
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces that 57 brands with more than $11 billion in annual system-wide sales, were represented at the first annual Franchise Consumer Marketing Conference.
  • 1,808 Reads 1 Shares
Franchising is the champion of small business expansion, and is the official home page of the industry, offering 50,000 pages of information for interested consumers. The site is the most comprehensive intelligence and information resource for more than 2,400 franchises worldwide, covering 24 franchise industries, and more than 250 sub-industries.
  • Franchise Update Media
  • 6,896 Reads 25 Shares
By now everyone is familiar with the Domino's Pizza "turnaround" campaign that's been all over the airwaves. The brand created a high profile marketing campaign that addressed negative consumer attitudes about its pizza by embracing the criticism and showing consumers that the brand was listening. The project has been an overwhelming success for the 9,000-store chain and president and CEO J. Patrick Doyle will offer an insider's look at the campaign from soup to nuts when he keynotes the 2011 Multi-Unit Franchising Conference in Las Vegas April 27-29.
  • Multi-Unit Franchisee
  • 4,276 Reads 8 Shares
Many of you asked for it, so here it is – the monthly resource for marketing leaders, providing relevant content and ideas to help improve marketing success and consumer branding in the food, retail, and service sectors.
  • Steve Olson
  • 3,148 Reads 63 Shares
Being a part of YouTube is no longer something franchise businesses can control. Chances are, you're there, whether you created the content or not.
  • Lisa Wehr
  • 3,928 Reads 99 Shares
There are tweets and pokes, posts and check-ins, mayors, fans, friends, and likes. It seems as though every social media network has its own language and users--yet all of them are grouped together as the "shining light" of marketing for the year to come. Well, here's the truth. While social media is now a cornerstone for branding, sales growth, and PR, for multi-unit franchisees to successfully use social media to drive business into stores, you need to get the facts.
  • Lisa Wehr
  • 6,684 Reads 33 Shares
In April 2010, McDonald's helped cement the realization that if franchises want to continue succeeding in this consumer-driven world, they must get involved in social media.
  • Lisa Wehr
  • 2,866 Reads 5 Shares
If you haven't already done so, it's time to face the facts. Your customers are online and they're using social media. Here's what many of them are doing - connecting with their friends on Facebook, chatting up brands on Twitter, and spending quality time with companies through videos on YouTube. They are writing and reading blogs, listening to and participating in podcasts, and connecting on LinkedIn. Want to reach them? You can if you're at the right places.
  • Multi-Unit Franchisee
  • 2,504 Reads 1 Shares
Marco's Pizza®
Marco's Pizza®
Marco's Pizza®
One of the emerging benefits of the social media phenomenon is the technology's ability to put franchisees right in the middle of fresh customer feedback
  • Multi-Unit Franchisee
  • 2,059 Reads 20 Shares
Social media is an ingrained part of people's everyday lives. How many people? Well, according to Facebook, there currently are 350 million active users. And by active, Facebook is accounting for those who log on to the site every day. eMarketer anticipates the number of U.S. Twitter users in 2010 to jump to 26 million. That's 15.5 percent of all adults online--and that's huge. What do these digits have to do with growing your multi-unit franchise? Close to everything.
  • Lisa Wehr
  • 3,504 Reads 24 Shares
Considering the wide-ranging abilities of today's smartphones, simple text messaging may seem passé, but it's a basic social media tool that's working wonders for Chris Kramolis' franchise operation. He's been using text messages to build business and compile a database of his customers--and he doesn't see any reason to deviate from something that's working.
  • Multi-Unit Franchisee
  • 4,790 Reads 242 Shares
Social media has reached a fevered pitch in most places, but as a marketing tool it has many unique functional features and almost endless possibilities.
  • Multi-Unit Franchisee
  • 4,772 Reads 1 Shares
Consumers have an infinite number of ways and places to talk about your brand. Social media platforms such as Facebook, LinkedIn, Twitter, online blogs, podcasts and YouTube are fundamentally changing the way we work and interact with each other, with an increasing blurring of business, commercial, social and personal communications. As a result, these social media platforms can provide beneficial (and inexpensive) ways for franchisors and franchisees to market and promote their products and services.
  • By: Danell Olson Caron
  • 5,813 Reads 151 Shares
Cell phones have become big business and the competition in the market can be fierce. Not surprisingly, social media tools are finding a niche in this industry, too. One example is three young entrepreneurs in the Northeast who have found a way to use Facebook and other social media tools to give them a competitive edge.
  • Multi-Unit Franchisee
  • 5,951 Reads 105 Shares
Social media, social networking, social marketing, social recruiting. Whatever you call these new connectivity platforms, they're sweeping the business world in 2009--much as the Internet and World Wide Web did circa 1995. Everybody wants in on the action, but no one is quite sure how. Okay, maybe some people know. We asked a few--and went online (of course) to find out more. We also pulled a few thoughts from "The Long Tail," a book by [i]Wired[/i] magazine Editor Chris Anderson on how Web 2.0 and social media have transformed marketing and sales.
  • Eddy Goldberg
  • 2,705 Reads 4 Shares
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