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Social Media

Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.

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Multi-Unit Franchisee Magazine
Published quarterly, Multi-Unit Franchisee Magazine is dedicated exclusively to Multi-Unit Franchisees. It delivers vital information and business solutions multi-unit franchisees seek to help strengthen their franchise systems and grow their brands
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Executive Care
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Social media marketing news you can use. This week: 1) Wendy's Twitter team tells how they do it so well; 2) Chick-fil-A feeds thousands of stranded flyers at Atlanta's airport - on a Sunday!; 3) TGI Fridays integrates Amazon Pay and Alexa ordering; 4) Almost half of programmatic ad buyers don't know where their ads appear.
  • Eddy Goldberg
  • 30,310 Reads 4 Shares
Choosing the best social media platform or channel to reach your target audience can be challenging, as both the technologies and your customers continue to evolve.
  • Tammy Cancela
  • 25,417 Reads 1 Shares
Time and speed of service are critical to the customer experience. Everyone in the organization has to understand how valuable time is to the customer.
  • John DiJulius
  • 18,110 Reads 14 Shares
Unique New Study Analyzes More Than 740 Million Restaurant-related Social Media Posts To Determine What Restaurants Are Doing Right, Wrong, and Which Are The Most Beloved.
  • Multi-Unit Franchisee
  • 8,924 Reads 23 Shares
As many of you know, we're a distractible audience – you can't get away with doing the same thing again and again. You have to constantly be reinventing your message and ways to present your material.
  • Franchise Update Media
  • 2,937 Reads
A strong social media presence will help build your brand recognition, brand loyalty, customer traffic, and purchases. Here's what you need to know about the tools.
  • Zach Wilson
  • 7,844 Reads 2 Shares
Customers still like to speak with a real person by phone. Are you using the phone at your business and making it easy for your customers to get what they need?
  • Lisa Ford
  • 6,645 Reads
Tips for reaching customers with online and social media tools and understanding how to maximize these online resources to reach your customers quickly and effectively.
  • Eric Groves
  • 7,106 Reads
As an entrepreneur, you're often the face of your company, and your ability to capture attention, to fascinate others--clients, employees, strategic partners, influencers--can make or break a business.
  • Sally Hogshead
  • 5,981 Reads 27 Shares
It's a tough job but somebody's gotta do it. Facing off with a screaming, unreasonable, irrational customer represents the ultimate test of any employee's service skills.
  • John Tschohl
  • 8,265 Reads 2 Shares
It seems nothing changes faster than the big social media platforms - Facebook, Twitter, and Google+. No sooner do marketers figure out how to best promote a product or business than they change the rules!
  • Multi-Unit Franchisee
  • 6,748 Reads
Quaker Steak & Lube®
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Franchising is a diverse world comprised of all kinds of brands, products, services, and opportunities.
  • Multi-Unit Franchisee
  • 9,052 Reads 345 Shares
Hello? Is anybody there? One of the biggest problems sales people face with social media and technology is the lack of real, meaningful contact and communication.
  • Multi-Unit Franchisee
  • 4,178 Reads
While many small and medium-sized businesses have been quick to embrace free postings on social media networks, one-fourth of those active on social networks expect to spend more money to advertise on sites like Facebook, LinkedIn, and Twitter in 2014...
  • Multi-Unit Franchisee
  • 4,995 Reads
A couple of months ago, our lead social media strategist at EMSI Public Relations started noticing interesting changes involving the Twitter accounts we manage for clients.
  • Marsha Friedman
  • 3,906 Reads
"Google," which became a verb in June 2006, is among many new verbs that have transformed the way we speak--and interact.
  • Nate DaPore
  • 6,434 Reads 62 Shares
A Gallup poll from earlier this year shed light on an ugly little secret in the business world: Most American workers either hate their jobs or don't care one way or the other about them.
  • Multi-Unit Franchisee
  • 3,441 Reads 39 Shares
"Google," which became a verb in June 2006, is among many new verbs that have transformed the way we speak--and interact.
  • Nate DaPore
  • 7,594 Reads
Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing.
  • Scott Klososky
  • 3,522 Reads 96 Shares
If you're not using social media as part of your recruiting process you should be.
  • Multi-Unit Franchisee
  • 5,431 Reads 95 Shares
"What's your best advice for women in business?" It's a question I hear frequently as more and more women strike out on their own, whether it's to start their own company, write a book, turn their great idea into a product, or otherwise monetize their talents.
  • Marsha Friedman
  • 3,752 Reads 14 Shares
ATAX
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Confused about using social media as part of your consumer marketing toolkit? You're not alone.
  • Franchise Update
  • 2,677 Reads 40 Shares
A new international survey of companies identifies some unique and surprising social media trends.
  • Multi-Unit Franchisee
  • 3,096 Reads 45 Shares
There has been loads of media attention directed toward Twitter, the 140-character micro-blogging service that allows people and businesses to communicate with their "followers."
  • Multi-Unit Franchisee
  • 5,208 Reads 42 Shares
I find it amazing that the delivery of high quality customer service is so uncommon even with all the talk and focus on the topic.
  • Lisa Ford
  • 4,514 Reads 429 Shares
Every business sector has its leaders, its standouts, its superstars. In franchising these are the Empire Builders, multi-unit and multi-brand franchisees who operate not one or two, but 10, 20, 100, or more franchised units.
  • Franchise Update Media
  • 13,043 Reads 44 Shares
Those sanitarily questionable movable feasts that have rolled through America's cities for decades are being replaced.
  • Kerry Pipes
  • 32,725 Reads 8,289 Shares
Wisconsin-based Topper's Pizza just launched its first-ever "mobile pizza store" this past July. The brand is one of many testing the waters of mobile food delivery vehicles.
  • Kerry Pipes
  • 7,391 Reads 840 Shares
Unit-level economics. This single key is the greatest predictor of a franchisor's future success!
  • Joe Mathews
  • 1,829 Reads 36 Shares
Very few of us like to admit failure. Especially when it comes to something that appears to be so easily done by others. But just because it appears easy, is that reason enough to dive right in? Certainly not!
  • Paul Segreto
  • 1,738 Reads
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