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Social Media

Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.


Tiger Pistol
Tiger Pistol, the world’s leading collaborative advertising platform, connects the power of brands with the knowledge and credibility of their franchisees through simple and scalable location-level social advertising.
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What's your brand's story? How to use online, short-form storytelling to rise above the competition
  • Jack Monson
  • 1,513 Reads 16 Shares
Social media – a look back and a look forward – with a crisis management plan for when things go wrong online
  • Tim McIntyre
  • 1,420 Reads 22 Shares
Six social media predictions for 2023 foresee big changes ahead
  • Eddy Goldberg
  • 2,969 Reads 2 Shares
Here’s why you should consider a digital detox in your personal and professional life
  • John DiJulius
  • 2,809 Reads 4 Shares
The power of local marketing continues to fuel profits for these franchisees
  • Sara Wykes
  • 5,573 Reads 12 Shares
We asked Doug Poppen, Chief Marketing Officer for Homefront Brands, what social media channels he’s finding most effective for attracting quality leads.
  • Franchise Update Media
  • 7,462 Reads 26 Shares
What’s on your franchise podcast list? Check out these 10 franchise-related podcasts!
  • Jack Monson
  • 3,506 Reads 51 Shares
Are you following - and adapting your social media strategy - to these 8 social media trends in 2022?
  • Eddy Goldberg
  • 3,326 Reads 8 Shares
TikTok and Meta will have a growing impact on your brand this year. Here are some practical ways to get started.
  • Jack Monson
  • 3,264 Reads 34 Shares
See what 100 B2C marketing executives said about global social advertising trends in 2022
  • Eddy Goldberg
  • 3,430 Reads 3 Shares
Social media and innovation are two major drivers behind some franchise brands’ post-Covid success
  • Kerry Pipes
  • 3,123 Reads 3 Shares
Hot Dish Advertising
Hot Dish Advertising
Hot Dish Advertising
6 ways marketers can build a personal brand to help with franchise recruitment
  • Liane Caruso
  • 5,080 Reads 18 Shares
How Home Franchise Concepts adapted its social media activities at its 6 home service brands as Covid restrictions eased
  • Franchise Update Media
  • 4,264 Reads 4 Shares
4 ways Tide Cleaners is adapting its social media activities as Covid restrictions lift
  • Franchise Update Media
  • 3,256 Reads 5 Shares
How GSR Brands, franchisor or Gold Star Chili and Tom & Chee, is adapting its social media activities as Covid restrictions lift. (Hint: It’s not.)
  • Franchise Update Media
  • 3,157 Reads 4 Shares
With the importance of social media boosted by the pandemic, creating an effective, company-wide social media policy is more important than ever
  • Andrew Seid
  • 5,904 Reads 18 Shares
Organic posts for service brands - how to maximize their impact 
  • Jack Monson
  • 4,099 Reads 39 Shares
How Facebook Groups can help to unify and align your franchise system.
  • Charles Bonfiglio
  • 5,229 Reads 54 Shares
Making the most of social media influencers at Massage Heights
  • Ashley Schuetz
  • 4,595 Reads 20 Shares
How to use online-to-offline media strategies to boost your sales.
  • 4,857 Reads 7 Shares
Instagram: 7 ways restaurants can use Instagram to connect with customers and boost sales
  • Adam Guild
  • 12,645 Reads 28 Shares
Market your corporate social responsibility to win over Millennials.
  • Andrea Brandon
  • 8,529 Reads 55 Shares
New Study Finds Social Media Marketing Has The Power To Do Good...Or Bad For Your Business.
  • Multi-Unit Franchisee
  • 6,749 Reads 38 Shares
Delivery at Papa John's and Kroger's; BK heats up the coffee wars; clicking for rewards at Progressive and Google; restaurant marketing in the digital age.
  • Eddy Goldberg
  • 3,879 Reads 7 Shares
Real-time, real-world customer engagement tactics and tips.
  • Ashley Parks
  • 4,914 Reads 24 Shares
How 3 Multi-Unit Operators Adjust Their Marketing Strategies To External Factors And How Social Media Is Affecting Their Business.
  • Multi-Unit Franchisee
  • 5,689 Reads 54 Shares
Social media marketing news you can use - today! For our year-end issue, we look back at 2018 and ahead to 2019. Also, coming next issue: a new and improved newsletter, new name and all.
  • Eddy Goldberg
  • 4,898 Reads 8 Shares
Why common sense and compliance are imperative when using social media as part of your recruiting efforts.
  • Myron Curry
  • 8,232 Reads 17 Shares
Social media marketing news you can use - today! 1) 3 tips for scaling to 24-hour customer service; 2) 4 SEO best practices that no longer apply; 3) 5 tips to overcome the omnichannel challenge; and 4) Marketing Follies: 4 feisty, fun ad campaigns from franchise brands
  • Eddy Goldberg
  • 4,149 Reads 4 Shares
If you're not responding to online reviews you should be, says new study.
  • Multi-Unit Franchisee
  • 4,610 Reads 9 Shares
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