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Social Media

Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.

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Potbelly Sandwich Works
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Potbelly Sandwich Works
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Potbelly Sandwich Works
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Podcasts deliver important information that potential franchisees can consume on the go
  • Jack Monson
  • 1,991 Reads 5 Shares
How franchises can use LinkedIn to share content and build brand awareness with target audiences   
  • Franchise Update Media
  • 1,651 Reads
Short videos can incorporate storytelling, testimonials, and real-life examples, all excellent vehicles for evoking emotions.
  • Jack Monson
  • 2,669 Reads 8 Shares
When it comes to online content marketing, experts are seeing a drop-off in results from the usual channels and are looking more to owned media
  • Eddy Goldberg
  • 2,766 Reads
When it comes to telling persuasive stories for prospective franchisees, social media platforms are effective tools for today’s franchisors
  • Colleen McMillar
  • 3,161 Reads 5 Shares
Multi-unit operators recognize social media as a powerful way to stay in touch with their customers.
  • Franchise Update Media
  • 3,580 Reads 1 Shares
What's your brand's story? How to use online, short-form storytelling to rise above the competition
  • Jack Monson
  • 2,509 Reads 18 Shares
Social media – a look back and a look forward – with a crisis management plan for when things go wrong online
  • Tim McIntyre
  • 2,689 Reads 22 Shares
Six social media predictions for 2023 foresee big changes ahead
  • Eddy Goldberg
  • 3,597 Reads 2 Shares
Here’s why you should consider a digital detox in your personal and professional life
  • John DiJulius
  • 3,586 Reads 4 Shares
The power of local marketing continues to fuel profits for these franchisees
  • Sara Wykes
  • 6,427 Reads 12 Shares
Angry Crab Shack
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Angry Crab Shack
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Angry Crab Shack
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We asked Doug Poppen, Chief Marketing Officer for Homefront Brands, what social media channels he’s finding most effective for attracting quality leads.
  • Franchise Update Media
  • 8,150 Reads 26 Shares
What’s on your franchise podcast list? Check out these 10 franchise-related podcasts!
  • Jack Monson
  • 4,422 Reads 51 Shares
Are you following - and adapting your social media strategy - to these 8 social media trends in 2022?
  • Eddy Goldberg
  • 4,083 Reads 8 Shares
TikTok and Meta will have a growing impact on your brand this year. Here are some practical ways to get started.
  • Jack Monson
  • 3,920 Reads 35 Shares
See what 100 B2C marketing executives said about global social advertising trends in 2022
  • Eddy Goldberg
  • 4,087 Reads 3 Shares
Social media and innovation are two major drivers behind some franchise brands’ post-Covid success
  • Kerry Pipes
  • 3,900 Reads 3 Shares
6 ways marketers can build a personal brand to help with franchise recruitment
  • Liane Caruso
  • 5,691 Reads 18 Shares
How Home Franchise Concepts adapted its social media activities at its 6 home service brands as Covid restrictions eased
  • Franchise Update Media
  • 5,017 Reads 4 Shares
4 ways Tide Cleaners is adapting its social media activities as Covid restrictions lift
  • Franchise Update Media
  • 3,890 Reads 5 Shares
How GSR Brands, franchisor or Gold Star Chili and Tom & Chee, is adapting its social media activities as Covid restrictions lift. (Hint: It’s not.)
  • Franchise Update Media
  • 3,750 Reads 4 Shares
AnswerConnect
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AnswerConnect
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AnswerConnect
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With the importance of social media boosted by the pandemic, creating an effective, company-wide social media policy is more important than ever
  • Andrew Seid
  • 6,584 Reads 18 Shares
Organic posts for service brands - how to maximize their impact 
  • Jack Monson
  • 4,681 Reads 39 Shares
How Facebook Groups can help to unify and align your franchise system.
  • Charles Bonfiglio
  • 6,039 Reads 54 Shares
Making the most of social media influencers at Massage Heights
  • Ashley Schuetz
  • 5,181 Reads 20 Shares
How to use online-to-offline media strategies to boost your sales.
  • 5,419 Reads 7 Shares
Instagram: 7 ways restaurants can use Instagram to connect with customers and boost sales
  • Adam Guild
  • 13,841 Reads 28 Shares
Market your corporate social responsibility to win over Millennials.
  • Andrea Brandon
  • 9,316 Reads 55 Shares
New Study Finds Social Media Marketing Has The Power To Do Good...Or Bad For Your Business.
  • Multi-Unit Franchisee
  • 7,317 Reads 38 Shares
Delivery at Papa John's and Kroger's; BK heats up the coffee wars; clicking for rewards at Progressive and Google; restaurant marketing in the digital age.
  • Eddy Goldberg
  • 4,473 Reads 7 Shares
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