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Social Media

Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.

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Drybar
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Franchisors need to focus on relevance, authenticity, and intent to reach the right franchise prospects
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Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
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Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
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Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
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Franchise showcases food, people, and culture through digital marketing and social media
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It's time to leave the AI parlor tricks behind and share your unified message to potential franchisees
  • Jack Monson
  • 3,183 Reads 17 Shares
Partnering with the right influencers can provide customers with an authentic, trusted voice for the brand
  • Angela Olea
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Many franchise brands say franchisees are not required to report on their local marketing spend
  • Jack Monson
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According to a survey, 57% of Gen Z want to customize products, and they're 23% more likely to switch brands out of boredom
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At FCXC, franchise leaders shared their extensive expertise and gained valuable insights
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New annual report reveals how brands handle their online reputations by franchise sector
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Woof Gang Bakery
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Woof Gang Bakery
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Woof Gang Bakery
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In a virtual world, business conferences and in-person networking are more important than ever
  • Jack Monson
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Franchise development marketing has a different vibe than consumer marketing
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AFMR asks franchises how they track online reputation and respond to feedback 
  • Franchise Update Media
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Brand reaches customers through comprehensive social media campaigns to highlight benefits of yoga classes
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Director of brand marketing sees an opportunity to reach target audiences with franchise's brand messaging
  • Franchise Update Media
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More than 30% of U.S. adult consumers use TikTok, the 5th-most-popular social media app
  • M. Scott Morris
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While AI offers numerous advantages, it also presents some challenges to navigate
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New approaches are needed to get prospective franchisees to look at your opportunity
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Social media can help with investment research but be wary of the information you find
  • Carol Schleif
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Study shows franchises use many channels for advertising, with Facebook and Instagram being the most popular
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Woof Gang Bakery
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Woof Gang Bakery
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Woof Gang Bakery
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Numerator survey: TikTok is the fifth-most used social media platform
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Diving into the AFDR report to deliver the latest insights on how franchises use social media for recruitment
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Podcasts deliver important information that potential franchisees can consume on the go
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How franchises can use LinkedIn to share content and build brand awareness with target audiences   
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Short videos can incorporate storytelling, testimonials, and real-life examples, all excellent vehicles for evoking emotions.
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When it comes to online content marketing, experts are seeing a drop-off in results from the usual channels and are looking more to owned media
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When it comes to telling persuasive stories for prospective franchisees, social media platforms are effective tools for today’s franchisors
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Multi-unit operators recognize social media as a powerful way to stay in touch with their customers.
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What's your brand's story? How to use online, short-form storytelling to rise above the competition
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