Social Media - Franchising.com

Social Media

Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.

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Cinch
Cinch helps multi-unit franchise owners simplify customer retention, automate marketing, and gain the insights they need to scale—all in one platform. With email, text, and direct mail marketing, automated customer communication, online review mana...
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Sonny’s BBQ
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Social media can help with investment research but be wary of the information you find
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Study shows franchises use many channels for advertising, with Facebook and Instagram being the most popular
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Numerator survey: TikTok is the fifth-most used social media platform
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Diving into the AFDR report to deliver the latest insights on how franchises use social media for recruitment
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Podcasts deliver important information that potential franchisees can consume on the go
  • Jack Monson
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How franchises can use LinkedIn to share content and build brand awareness with target audiences   
  • Franchise Update Media
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Short videos can incorporate storytelling, testimonials, and real-life examples, all excellent vehicles for evoking emotions.
  • Jack Monson
  • 4,217 Reads 11 Shares
When it comes to online content marketing, experts are seeing a drop-off in results from the usual channels and are looking more to owned media
  • Eddy Goldberg
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When it comes to telling persuasive stories for prospective franchisees, social media platforms are effective tools for today’s franchisors
  • Colleen McMillar
  • 4,434 Reads 7 Shares
Multi-unit operators recognize social media as a powerful way to stay in touch with their customers.
  • Franchise Update Media
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What's your brand's story? How to use online, short-form storytelling to rise above the competition
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MassageLuXe
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MassageLuXe
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MassageLuXe
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Social media – a look back and a look forward – with a crisis management plan for when things go wrong online
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Six social media predictions for 2023 foresee big changes ahead
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Here’s why you should consider a digital detox in your personal and professional life
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The power of local marketing continues to fuel profits for these franchisees
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We asked Doug Poppen, Chief Marketing Officer for Homefront Brands, what social media channels he’s finding most effective for attracting quality leads.
  • Franchise Update Media
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What’s on your franchise podcast list? Check out these 10 franchise-related podcasts!
  • Jack Monson
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Are you following - and adapting your social media strategy - to these 8 social media trends in 2022?
  • Eddy Goldberg
  • 5,265 Reads 9 Shares
TikTok and Meta will have a growing impact on your brand this year. Here are some practical ways to get started.
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See what 100 B2C marketing executives said about global social advertising trends in 2022
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Social media and innovation are two major drivers behind some franchise brands’ post-Covid success
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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6 ways marketers can build a personal brand to help with franchise recruitment
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How Home Franchise Concepts adapted its social media activities at its 6 home service brands as Covid restrictions eased
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4 ways Tide Cleaners is adapting its social media activities as Covid restrictions lift
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How GSR Brands, franchisor or Gold Star Chili and Tom & Chee, is adapting its social media activities as Covid restrictions lift. (Hint: It’s not.)
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With the importance of social media boosted by the pandemic, creating an effective, company-wide social media policy is more important than ever
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Organic posts for service brands - how to maximize their impact 
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How Facebook Groups can help to unify and align your franchise system.
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Making the most of social media influencers at Massage Heights
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How to use online-to-offline media strategies to boost your sales.
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