9Round Inks 17 International Deals in 4 Years

The number of participants in cardio kickboxing in the U.S. has grown from 4.8 million in 2007 to 6.7 million in 2017 (Statista). And it’s growing internationally as well – and rapidly. Just ask 9Round, one of several kickboxing and related fitness franchises expanding both domestically and worldwide.

Founded in 2008 by professional kickboxer Shannon “The Cannon” Hudson – former IKF Light Middleweight Kickboxing Champion of the World – and his wife Heather, 9Round is a specialized fitness center that brings kickboxing fitness training to the average person in a convenient, affordable, 30-minute, full-body circuit format. The program is developed around a proprietary, copyrighted system of 3-minute workout stations that Shannon developed. Activities include cardio, weight training, core exercises, and kicks and punches.

Since its founding 10 years ago, 9Round has grown to more than 700 locations in 42 U.S. states and more than a dozen countries. Its international locations to date include Australia, Canada, Costa Rica, Japan, Jordan, Lebanon, Mexico, New Zealand, Saudi Arabia, Turkey, the United Arab Emirates, and the United Kingdom.

Earlier this month, 9Round announced deals in Kuwait, Oman, and Singapore. The brand plans to open 10 locations in Kuwait over the next 3 years, 10 locations in Oman over the next 5 years, and 25 locations in Singapore over the next 7 years. Within the first year of development, each of the three countries will open two locations.

“From our international expansion so far, we have seen that the 9Round workout is effective everywhere, regardless of language or culture, so we are excited to see 9Round take off in these three countries,” said Hudson, the brand’s CEO, in a prepared statement. Additionally, 9Round plans to expand into Argentina and India over the next 5 years.

“9Round is successful worldwide because its concept and business model are easily adaptable to any culture,” said Hudson. “The franchise itself is inexpensive and requires few materials, and the workout only demands members to carve out 30 minutes from their day.” He says the simplicity and convenience of a 9Round workout are characteristics that resonate with people worldwide.