Beard Papa's, a Japanese Pastry Concept, Wants 300 U.S. Stores by 2024

Beard Papa's, a Japanese Pastry Concept, Wants 300 U.S. Stores by 2024

Beard Papa's, a Japanese Pastry Concept, Wants 300 U.S. Stores by 2024

Beard Papa's - a 20-year-old Japanese pastry concept with more than 400 locations worldwide - is targeting the U.S. with plans to open 300 stores by 2024. The company has just over 30 stores in the U.S. (California, Hawaii, Massachusetts, New Jersey, New York, Oregon, Texas, Virginia, and Washington), 27 of them franchised. The company is initially looking to expand in Atlanta, Washington, D.C., and Texas.

Founded in Osaka, Japan in 1999, Beard Papa's sells cream puffs and eclairs with unique flavors including green tea, crème brûlée, and dulce de leche, as well as fondants and dessert and custard cream drinks. Customers can create their own combinations by choosing a shell and a custard flavor. Its first U.S. store opened in 2004 in New York.

"The product is completely unique. There's nothing really out there to compare to it," said President and CEO of U.S. operations Pamela Fazio, a 25-year restaurant industry veteran and former multi-unit franchise brand president, in an article in QSR magazine earlier this month. "It's not too sweet, and it's airy, light, and fresh. That's what got me hooked." Stores typically run about 800 square feet.

Published: July 23rd, 2019

Share this Feature

Hot Dish Advertising
SPONSORED CONTENT
Hot Dish Advertising
SPONSORED CONTENT
Hot Dish Advertising
SPONSORED CONTENT

Recommended Reading:

Marco's Pizza®
ADVERTISE SPONSORED CONTENT

STAY CONNECTED

The International Franchise Report keeps you up to date on franchising news and trends from across the world.


FRANCHISE TOPICS

MSA Worldwide
ADVERTISE SPONSORED CONTENT
Multi-Unit Franchising Conference
Conferences
Caesar's Forum, Las Vegas
MAR 24-27TH, 2026

Featured Opportunities

Jimmy John's
One of the fastest growing franchises in the U.S., Jimmy John’s has been making fresh, fast, tasty sandwiches since 1983 - and seeking...
Checkers Drive-In Restaurants
Checkers Drive-In restaurant franchises are small but efficient making our restaurants easy to operate and typically reduced overhead costs.
Bruster's Real Ice Cream
If you are looking for a business that is meaningful and fulfilling, you should take a closer look at Bruster’s® Real Ice Cream Franchise!
The Human Bean
With a passion for creating happy 'Human Beans', the company's drive-thrus have established a reputation for friendly baristas, high-quality coffee,...
Fastest Labs
First & Only Non-Medical Drug & Alcohol Testing Franchise in the United States. We are a Sales & Marketing company that happens to do Drug Testing!

Share This Page

Subscribe to our Newsletters