Beard Papa's, a Japanese Pastry Concept, Wants 300 U.S. Stores by 2024

Beard Papa's, a Japanese Pastry Concept, Wants 300 U.S. Stores by 2024

Beard Papa's, a Japanese Pastry Concept, Wants 300 U.S. Stores by 2024

Beard Papa's - a 20-year-old Japanese pastry concept with more than 400 locations worldwide - is targeting the U.S. with plans to open 300 stores by 2024. The company has just over 30 stores in the U.S. (California, Hawaii, Massachusetts, New Jersey, New York, Oregon, Texas, Virginia, and Washington), 27 of them franchised. The company is initially looking to expand in Atlanta, Washington, D.C., and Texas.

Founded in Osaka, Japan in 1999, Beard Papa's sells cream puffs and eclairs with unique flavors including green tea, crème brûlée, and dulce de leche, as well as fondants and dessert and custard cream drinks. Customers can create their own combinations by choosing a shell and a custard flavor. Its first U.S. store opened in 2004 in New York.

"The product is completely unique. There's nothing really out there to compare to it," said President and CEO of U.S. operations Pamela Fazio, a 25-year restaurant industry veteran and former multi-unit franchise brand president, in an article in QSR magazine earlier this month. "It's not too sweet, and it's airy, light, and fresh. That's what got me hooked." Stores typically run about 800 square feet.

Published: July 23rd, 2019

Share this Feature

Indevia Accounting
SPONSORED CONTENT
Indevia Accounting
SPONSORED CONTENT
Indevia Accounting
SPONSORED CONTENT

Recommended Reading:

MSA Worldwide
ADVERTISE SPONSORED CONTENT

FRANCHISE TOPICS

Tropical Smoothie Cafe
ADVERTISE SPONSORED CONTENT
Multi-Unit Franchising Conference
Conferences
Caesar's Forum, Las Vegas
MAR 24-27TH, 2026

Featured Opportunities

Donatos Pizza
Impressive numbers, outstanding support and incredible pizza delivery create an opportunity you can’t afford to miss. Join the pizza franchise...
Smalls Sliders
As a fast-growing concept dedicated to serving fresh, cooked-to-order cheeseburger sliders, the Smalls Sliders franchise opportunity brings real...
Movita Juice Bar
Movita offers natural fruit smoothies, fresh-squeezed Juices, acai bowls, cold brews, fresh wellness shots, and Natural Supplements. All our products...
Golden Corral Buffet and Grill
Golden Corral is the largest National Buffet chain, offering delicious comfort food classics allowing guests to create their own unique and perfect...
Tommy Gun's Original Barbershop
Since 2009, Tommy Gun’s Original Barbershop has delivered more than just haircuts. We create a space where guests relax, enjoy a unique...

Share This Page

Subscribe to our Newsletters