C-Suite Profiles: Claudia San Pedro, Terri Snyder
Our 4th Annual Women's Issue of Franchise Update magazine featured profiles of 28 "C-Suite Women" who are not presidents, CEOs, or founders. While not necessarily in the spotlight, these women fill critical roles necessary for a franchise system to prosper and grow. Their titles run the C-Suite gamut: chief marketing/brand officers, chief financial/accounting officers, chief development officers, chief legal officers, chief operating officers, chief technology/information officers, chief people/talent/HR officers, a chief communications officer, and a chief quality, supply chain, and commercialization officer. Several hold dual positions, including executive vice president, senior vice president, vice president, co-owner, co-founder, and board member. In short, effective female leaders who help make the franchise world go round. In recognition of their contributions to their systems, their franchisees, and to franchising as a whole, we're presenting their profiles, two per week.
This week: Claudia San Pedro, Executive Vice President & Chief Financial Officer at Sonic Drive-In and Terri Snyder, Chief Marketing Officer & Executive Vice President at Checkers and Rally's Restaurants.
Claudia San Pedro
Title: Executive Vice President & Chief Financial Officer
Brand: Sonic Drive-In
Years in franchising: 10
Years with current brand: 10
Franchised units: 3,273
Total units: 3,559
Brand revenue: $590.1 million
Background: Claudia San Pedro began with Sonic in 2006 as Treasurer. Today she is responsible for the company's financial planning practices, as well as its relationships with lending institutions, shareholders, and the financial community. She also leads public relations and external communications. Since 2009, as Vice President of Investor Relations, she directed financial planning, procurement and investment of funds, formulated investor relations strategy, and oversaw communications with the investment community. Previously, she was Director for the Oklahoma Office of State Finance, the first female and first Hispanic in that position. She earned her B.A. in Economics from Smith College, and her MBA from the University of Oklahoma. Born in Mexico City, she resides in Oklahoma City with her family. She is a volunteer board member of the Foundation for Oklahoma City Public Schools and Downtown OKC.
Title: Chief Marketing Officer & Executive Vice President
Brands: Checkers and Rally's Restaurants
Years in franchising: 29
Years with current brand: 10
Franchised units: 543
Total units: 843
Brand revenue: $830 million
Background: As CMO and EVP, Terri Snyder is responsible for all facets of brand management including brand, social/digital and field marketing, advertising, R&D, research, PR, retail sales, development marketing, and guest experience management. She also is a Member of the Board of Directors. Previously, she was Chief Global Marketing Officer and Senior Vice President at TGI Fridays. Before that, she was Senior Vice President for Brand Growth at Domino's Pizza, Senior Vice President for Marketing and Concept Development at Metromedia Restaurant Group, and Senior Director of Marketing for Pizza Hut. She has a bachelor's degree in advertising from the University of Kansas, and she serves on multiple boards, including the NPD/Crest Industry Advisory Board and the Franchise Consumer Marketing Conference Advisory Board.
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