C-Suite Profiles: Vanessa Fox, Vicky Garcia

C-Suite Profiles: Vanessa Fox, Vicky Garcia

Our 4th Annual Women's Issue of Franchise Update magazine featured profiles of 28 "C-Suite Women" who are not presidents, CEOs, or founders. While not necessarily in the spotlight, these women fill critical roles necessary for a franchise system to prosper and grow. Their titles run the C-Suite gamut: chief marketing/brand officers, chief financial/accounting officers, chief development officers, chief legal officers, chief operating officers, chief technology/information officers, chief people/talent/HR officers, a chief communications officer, and a chief quality, supply chain, and commercialization officer. Several hold dual positions, including executive vice president, senior vice president, vice president, co-owner, co-founder, and board member. In short, effective female leaders who help make the franchise world go round. In recognition of their contributions to their systems, their franchisees, and to franchising as a whole, we're presenting their profiles, two per week.

This week: Vanessa Fox, Vice President & Chief Development Officer at Jack in the Box & Qdoba Mexican Eats; and Vicky Garcia, Chief Operating Officer & Co-owner at Cruise Planners.


Vanessa FoxVanessa Fox

Title: Vice President & Chief Development Officer
Brands: Jack in the Box, Qdoba Mexican Eats
Years in franchising: 7
Years with current brand: 20
Franchised units: 2,170
Total units: 2,954
Brand revenue: $1.6 billion

Background: Vanessa Fox has been Vice President and Chief Development Officer overseeing development for Jack in the Box and Qdoba since 2014. Her experience includes 25 years in real estate development and almost 20 years with Jack in the Box. She started with the company in 1997 as a development coordinator in Portland, Ore. A licensed real estate agent, she's served as lease administrator, senior manager of real estate assets, director of franchise sales, division vice president of franchise business development, and vice president of the franchise business development department. She received an MBA from the University of Redlands and a bachelor's degree in business administration from the University of Phoenix. She has a culinary certificate from the San Diego Culinary Institute.


Vicky GarciaVicky Garcia

Title: Chief Operating Officer & Co-owner
Brand: Cruise Planners
Years in franchising: 19
Years with current brand: 23
Franchised units: 1,800+
Total units: 1,800+
Brand revenue: $395 million

Background: Vicky Garcia is the Chief Operating Officer and Co-owner of Cruise Planners, an American Express Travel Representative. She learned the industry from the ground up starting at Royal Caribbean International, and is among the most respected women in travel. As Chief Operating Officer, she oversees the overall strategic and operational responsibility for all business development and marketing programs. She is an advocate and volunteer for many causes close to her heart. In 2012 she was named the Leukemia and Lymphoma Society's Woman of the Year, Ft. Lauderdale, after raising an unprecedented $115,000 to support lifesaving blood cancer research and services. She has a lot of "Cruisitude," a positive attitude about life and a zest for travel, and spreads it wherever she goes.

Published: May 4th, 2017

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