Readers of Multi-Unit Franchisee magazine have resoundingly told us how they look forward to our annual rankings lists. So once again, working with research ally FRANdata, we've gathered the data, crunched the numbers, and formulated our annual "MU50" lists.
First up in our MU50 rankings this year is "Top 50 Brands by Number of Multi-Unit Franchisees." This list highlights the franchise brands with the highest total number of multi-unit operators. McDonald's and Subway, the brands with the largest number of total units, ride atop this list. Subway has nearly twice as many multi-unit owners (3,874) as McDonald's does (2,074). Yet, when it comes to percentages, the numbers are reversed: 84 percent of McDonald's franchisees own more than one unit, while just 44 percent of Subway's franchisees do.
Our second list is the "Top 50 Brands by Percentage of Multi-Unit Franchisees," which highlights the brands with the highest percentage of multi-unit operators. The two leaders, Panera Bread (97.7 percent) and Applebee's (97.6 percent), are operated almost exclusively by multi-unit franchisees.
If you're interested in which franchisors emphasize multi-unit franchising (and thus are likely to better understand multi-unit operators and offer stronger internal support systems for them), you can play with the numbers and draw your own conclusions.
For a franchisor's perspective on selling single or multiple units, go online to our other magazine, Franchise Update, Issue 2, 2010; www.franchise-update.com/article/1065/.
The numbers are always interesting, and they do provide some statistical insight to how brands approach system growth, but it's the actual operators themselves who are the living everyday face, heart, and soul of franchising. We asked our editorial team to identify some outstanding multi-unit and multi-brand operators and ask them to tell their story--both personal and professional--not only about their current success, but how they got to where they are today, and where they're going in the years ahead. We tracked down six very different multi-unit operators generous enough to take time from their busy lives to give us a glimpse into what makes them tick. Here's a preview:
For their complete stories, including personal, management, and financial information, just turn the page.
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