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As CMO at Austin-based Schlotzsky's, Mark Mears oversees the direction of the brand's marketing division, including the strategic management of its marketing and creative services departments, along with directing brand promotions, advertising, creative design, menu tests, and other initiatives.
  • Kerry Pipes
  • 4,557 Reads 144 Shares
We asked Rob Stravitz, vice president of marketing at Valvoline Instant Oil change, to discuss how the brand uses technology in its marketing efforts to target and reach customers more effectively.
  • Rob Stravitz
  • 4,111 Reads 1 Shares
There's a lot of competition out there. And, as the economy continues to show signs of improvement, new franchises are entering the marketplace while existing brands open new stores or add new service providers.
  • William Rodriguez
  • 2,910 Reads
Google will now allow desktop and Android mobile users to filter restaurant searches by price, ratings, cuisine, and whether they're open
  • Daniel Lieberman
  • 3,994 Reads
Rose Colarossi, a high-energy multi-unit franchisee from Frisco, Texas, likes to open remarks about her franchising career with this question: "Which came first: the mama or the egg?"
  • Debbie Selinsky
  • 8,335 Reads 1 Shares
For the third consecutive year, FPN is reviewing the previous year's sales trends in the franchise space. While not encompassing all of franchising,
  • Tom Epstein
  • 4,664 Reads
More and more Millennials are leveraging their social media platforms and the Internet for nearly everything.
  • Multi-Unit Franchisee
  • 11,130 Reads 1,023 Shares
Grant Simon entered the world of franchising with Great Clips. That's where he had found success when we first interviewed him back in 2008.
  • Kerry Pipes
  • 7,700 Reads 1 Shares
Over time, every brand evolves to stay relevant to its customers. You may not go through a corporate "rebranding" exercise to the extent that Wendy's, Burger King, or Arby's recently did, adopting a new logo, new store design, and/or new products.
  • Nate DaPore
  • 6,004 Reads
Rich Wilson needed to earn money for his college education. The way he saw it, he had two choices.
  • Kerry Pipes
  • 8,339 Reads 2 Shares
The 4th annual Franchise Consumer Marketing Conference (FCMC) is nearly upon us. This year's conference is June 24-25 in Atlanta at the InterContinental Buckhead.
  • Franchise Update Media
  • 2,933 Reads
Subway
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This is part of an ongoing series about making the most of your Discovery Day presentations.
  • Steve Olson
  • 2,817 Reads 1 Shares
We asked Van J. Ingram, Vice President for Franchise Development at Taco John's International, how his company is using technology to identify, reach, and track prospects. Here's what he had to say.
  • Kerry Pipes
  • 2,815 Reads
MFV Expositions, the International Franchise Association and Franchise Update Media Join Forces for an All-Day, Educational Event in New York City on June 18, Exclusive to Multi-Unit Franchise Owners
  • Franchise Update Media
  • 8,648 Reads
John Mulherin, a former investment bank CEO, likes to say he flunked retirement. "I believe that as people age, they have a decision to make," he says.
  • Debbie Selinsky
  • 7,947 Reads
Franchising has proven itself to be a bellwether business model, surviving the financial crisis and adding units since the early days of the current economic recovery.
  • Jacob Grosshandler
  • 3,677 Reads
Why won't my employees just do what I tell them? Why am I struggling to motivate my team? Why aren't they giving me the performance I need?
  • Dr. Tasha Eurich
  • 7,058 Reads 1 Shares
The home care industry has rapidly become one of the most popular in franchising--with some of the most satisfied and successful franchisees, according to a new report just released by Franchise Business Review.
  • Multi-Unit Franchisee
  • 5,337 Reads
The Affordable Care Act (ACA) implementation, potential minimum wage increases, and likely overtime rule changes add to the ongoing challenges of managing the expense side of any business.
  • Darrell Johnson
  • 4,582 Reads
The 4th annual Franchise Consumer Marketing Conference (FCMC) is nearly upon us. This year's conference is June 24-25 in Atlanta at the InterContinental Buckhead.
  • Franchise Update Media
  • 2,944 Reads
For franchisors that want to rapidly expand their franchise systems, the local digital marketing imperative is clear. A recent survey of 437 service industry franchisees found that 58% view online marketing as "very important" or "important" to the success of their business.
  • Gary Ritkes
  • 4,311 Reads
Potbelly Sandwich Works
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Looking for help retaining customers? Creating loyal customers? Who isn't? Here's a collection of 50 favorite reads on the subject from Help Scout Customer Champion Gregory Ciotti.
  • Gregory Ciotti
  • 3,737 Reads
A high-tech startup that analyzes photos shared on social media has been hired by Kraft Macaroni and Cheese to help with its social media marketing outreach.
  • Daniel Lieberman
  • 3,766 Reads
In 1996, Jack Hough was trying to figure out which restaurants to place where in a somewhat limited space at the North Georgia Premium Outlets mall.
  • Debbie Selinsky
  • 10,655 Reads 28 Shares
I think the life experiences that most shaped me as a leader were the curveballs, or when others didn't believe I could do something.
  • Franchise Update
  • 6,360 Reads
This 2014 first-ever Multi-Unit Franchising Conference Video collection includes 11 key featured sessions and over 12 hours of video.
  • Multi-Unit Franchisee
  • 5,205 Reads
Franchise Update's Multi-Unit Franchising Conference just wrapped another winning event that attracted record numbers and offered another stellar lineup of keynote speakers and industry titans.
  • Multi-Unit Franchisee
  • 8,566 Reads
Franchising is all about outsourcing. Someone comes up with a great concept and essentially outsources its growth to franchisees so corporate can focus on its core task of system development.
  • Eddy Goldberg
  • 12,068 Reads 3 Shares
How's your SEO effort going? You're measuring everything, have a clear idea of the ROI, and your company always comes up near the top of page one, right? Right.
  • Eddy Goldberg
  • 3,312 Reads 1,021 Shares
Email is dominating business communications, and social media is replacing much of what previously was done through print advertising.
  • Cheng Cohen
  • 6,636 Reads 13 Shares
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