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We asked Rosemarie Reed, vice president of marketing at CruiseOne, about the role the brand's culture plays in creating, framing, and developing its brand message/image to customers. Here's what she had to say.
  • Kerry Pipes
  • 2,064 Reads
You'll find Craig Joy with his sleeves rolled up working alongside his employees at his Checkers restaurants in Florida. The multi-unit franchisee takes a people-driven approach to running his business and, as a result, maintains a very high retention rate for his employees.
  • Multi-Unit Franchisee
  • 12,489 Reads 1 Shares
It's email dating 101: there's nothing worse than waking up, checking your email, and find that annoying email from last night - trying to get back into your inbox for a second round.
  • Jared Flamm
  • 2,124 Reads
"You don't want to change who you are," says Sally Hogshead. "You just want to become more of who you already are."
  • Multi-Unit Franchisee
  • 9,329 Reads 1 Shares
On a personal level, I bet 100 percent of you agree with me that people really do matter, but are you living it every day in your businesses?
  • Nate DaPore
  • 7,130 Reads 1 Shares
Franchisors often ask us when they should activate their franchise marketing fund. They may have a requirement for marketing spending in their FDD, but may not be collecting or spending the money centrally.
  • Janet Muhleman
  • 16,760 Reads 3 Shares
Pinterest business users will want to explore the updated Pinterest Analytics tool. The new version adds information about your top pins and boards in the Pinterest Profile section.
  • Daniel Lieberman
  • 3,122 Reads
Hudl, a sports video software company based in Lincoln, Neb., has a system for feedback they refer to as #RealTalk. Playing off the slang phrase "real talk" (curt honesty), the team uses the phrase to denote when a conversation has taken a serious turn.
  • Gregory Ciotti
  • 4,140 Reads
A declaration is a powerful thing. By making a declaration, you not only announce something, you proclaim it to be a true and accurate representation of who you are and what you believe in.
  • Steve Farber
  • 9,825 Reads
A new set of regulatory guidelines for franchisors provides clarity on how to present franchise opportunities to prospective buyers.
  • Tom Pitegoff
  • 8,714 Reads
Loan financing and equity investment are two common methods of funding a new business start-up, assuming you do not have the capital on your own. Each strategy has advantages.
  • Jenny Q. Ta
  • 11,995 Reads 1 Shares
Potbelly Sandwich Works
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Potbelly Sandwich Works
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Potbelly Sandwich Works
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Bobby and Lori Forrest came well-prepared for their second careers as multi-unit franchisees for Sport Clips.
  • Debbie Selinsky
  • 19,409 Reads 6 Shares
For more than 10 years, I had the distinct good fortune to live and work in the rural and pristine Berkshire foothills of Litchfield, Conn. "The Northwest Corner," as the locals call it, explodes into life in the spring.
  • Joe Mathews
  • 5,044 Reads
You'll recruit new franchisees much faster if you initially understand, prepare, and learn the best methods for selling franchises. Working smarter shortens the race to the finish line!
  • Steve Olson
  • 2,217 Reads 15 Shares
In one of our most recent franchise surveys, 62 percent of CEOs and operations VPs and directors responded that they do not have a formal training program for their operations consultants and field staff.
  • Keith Gerson
  • 4,708 Reads
Larry Lee knows a great location when he sees one. After all, he was in real estate and shopping center development before he became a franchisee.
  • Multi-Unit Franchisee
  • 15,368 Reads 1 Shares
Successfully operating a multi-unit franchise--typically generating millions of dollars in revenue from many locations--requires a keen awareness that leading multiple units is fundamentally different than leading a small operation.
  • Robert Sher
  • 8,801 Reads
When you look at the life and career of multi-unit franchisee Don Davey, you'll notice a pattern
  • Debbie Selinsky
  • 9,825 Reads 1 Shares
Consumer marketing changes constantly—no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passé and ineffective today.
  • Kerry Pipes & Eddy Goldberg
  • 8,189 Reads 1 Shares
Over the past seven years, some economies have prospered while the U.S. has been on a roller-coaster ride. With franchising's ability to respond relatively quickly to change, it comes as no surprise that we are seeing more focus on international expansion by U.S. brands.
  • Darrell Johnson and Eric Simon
  • 6,016 Reads 1,023 Shares
According to the National Restaurant Association, 13 percent of all Americans have made a reservation using a smartphone or tablet in the past 30 days...
  • Tom Epstein
  • 2,291 Reads 13 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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SEO has gone through many changes since marketers first discovered the value of being listed on the first page of search engine results.
  • Eddy Goldberg
  • 2,390 Reads 25 Shares
As an entrepreneur, you're often the face of your company, and your ability to capture attention, to fascinate others--clients, employees, strategic partners, influencers--can make or break a business.
  • Sally Hogshead
  • 8,407 Reads 6 Shares
As people get closer to the age when they hope to retire, traditional wisdom calls for moving into more conservative - safer - investments, such as Treasury bonds and many fixed-income mutual funds.
  • Multi-Unit Franchisee
  • 8,399 Reads
Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report.
  • Jennifer Santoro
  • 4,720 Reads 1,023 Shares
Customers are turning more and more to mobile search, making high visibility in local search results a critical ingredient in a business's marketing mix
  • Daniel Lieberman
  • 2,667 Reads 6 Shares
In these challenging times, it pays to be as prepared as possible. Here are some suggestions from the banker's side of the desk that will help increase your chances of success when it comes time to renew or renegotiate your current loan structure.
  • Steve LeFever
  • 7,799 Reads 21 Shares
Growing franchisee profitability usually requires growing the top line, as well as controlling costs. With no rising economic tide to lift all boats, the way to grow sales is to take share from the competition.
  • Jack Mackey
  • 5,810 Reads
Change in a franchise system is inevitable. All franchise brands across all segments--food, home services, health and wellness, B2B, and others--eventually come to a point in their growth where the choice is clear: either change and continue to grow, or remain stale and gradually fade away as more progressive competitors pass you by.
  • Franchise Update
  • 3,015 Reads 8 Shares
Candor among talented teams is no small feat, but executives across industries will tell you that it is the universal gold standard.
  • Gregory Ciotti
  • 2,840 Reads 4 Shares
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