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Core values are today's "X factor" in franchise development. To succeed in this business, franchisors must effectively position their concept in the marketplace, offering compelling benefits to both customers and potential franchise buyers. By creating a dynamic culture you'll add a powerful dimension to your brand, which can catapult your organization beyond the competition.
  • Steve Olson
  • 3,655 Reads 15 Shares
As multi-unit franchisees with 24 Sizzler restaurants, Gary and Sally Myers spend a lot of time together at work, where he is president and CEO of their Temecula, Calif.-based company, and she is vice president of marketing.
  • Debbie Selinsky
  • 7,219 Reads 46 Shares
With the much anticipated release of the 2010 U.S. Census data, it is time for businesses and franchises to gear up for the new customer demographic adjustments that will inevitably follow. The biggest news to emerge thus far is the rapidly expanding Latino population, estimated to have become a trillion-dollar customer base in the 10 years since the previous census was taken.
  • Jose Torres
  • 6,712 Reads 1 Shares
For most multi-unit franchisees, the need for dependable hard-working employees is paramount to creating a successful unit. Face it, without top-performing employees, there's really no chance of having a top-performing unit. This makes recruiting employees a top priority. Yet many multi-unit operators still struggle with finding, hiring, and retaining great employees. But there's hope - and at least 10 proven ideas you can try.
  • Kerry Pipes
  • 5,705 Reads 278 Shares
It is essential for brands, especially franchise brands, to have a reputation management strategy for the Internet. It has always been the role of the franchisor to promote and protect the brand. In the Internet age there are new challenges online that must be addressed appropriately. In the old days, you put up a website and you directed people to go there and learn about you. You probably had a way for them to send you an email and maybe you had a coupon to print or detailed request form to fill out. Those days are gone. People no longer want to see what you are saying about yourself on your website. Web 2.0 and social media have changed all that. The Internet is now all about individual content and peer-to-peer interaction. People are no longer reading your website, they are reading what other people are saying about you everywhere else. There are conversations about your brand taking place online--conversations you may or may not know about--and you need a strategy to deal with them.
  • Franchise Update
  • 5,418 Reads 1,021 Shares
One of my greatest concerns is agents who are supposedly working for the tenant while accepting a commission from the landlord. I have hesitated writing this article for months lest it be considered an attack on real estate salespeople or agents. Nothing could be further from the truth. If it weren't for real estate agents and brokers, landlords would have half-empty buildings. My purpose here is to enlighten franchise tenants, open some eyes, and let you decide for yourself about this important issue.
  • Dale Willerton
  • 5,783 Reads 89 Shares
Multi-Unit Franchisee Magazine, published by Franchise Update Media Group, today announced that John Metz, president of RREMC Restaurants, LLC has been named chairman for the 2012 Multi-Unit Franchising Conference. The conference will be held April 24-25 at The Mirage in Las Vegas.
  • PRESS RELEASE
  • 10,008 Reads 4 Shares
"How important is a conversion strategy to your development plans?" Conversion franchising is the foundation for The Dwyer Group development plan. A franchise conversion program has allowed us to be proactive in generating leads for our franchise development team, rather than hoping enough leads come in through normal lead generation channels.
  • Franchise Update
  • 7,098 Reads 1 Shares
Family members working together in a franchise business is not that unusual. In fact, many families have created considerable multi-unit franchise operations - and fortunes - by keeping it all in the family. According to the Small Business Administration, an estimated 90 percent of businesses in the U.S. are family-owned or controlled. Furthermore, an American Family Business Survey from MassMutual found that almost one quarter of all family businesses are run by females. With an estimated 27.2 million small businesses in America, that's a lot of women and families working together. Women like Heather Petersen.
  • Multi-Unit Franchisee
  • 5,865 Reads 129 Shares
It was my first week as COO of Sopra Brands. My job was to oversee the company's existing franchise brands (no small task), and to oversee the development and implementation of a brand-new frozen yogurt franchise from its inception--in a crowded category, during a full-blown recession, for an opening date that was already months behind schedule.
  • Keith Gerson
  • 5,297 Reads 96 Shares
If you have a telephone at any of your franchise locations, you are most likely being overcharged. If you have trash service at any of your franchise locations, you are probably paying more than you have to. If you pay for worker's compensation at any of your franchise locations, there are almost assuredly errors in the way your coverage was categorized. To put it more simply, if you have walls, doors, workers, and customers, the monthly bills you're getting are probably too high.
  • Dan Schneider
  • 12,165 Reads 73 Shares
Vocelli Pizza
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Consumer marketing has emerged as a sizzling-hot topic in franchise circles. Reaching customers efficiently and cost-effectively is front and center right now. Strategies and tools are rapidly changing and those brands not keeping up will undoubtedly suffer at the hands of their competition.
  • Kerry Pipes
  • 3,917 Reads 1 Shares
Nearly every business owner has, at one time or another, found themselves on the defensive, scrambling and looking for ways to cut costs and pump up the bottom line. But too often this scenario involves terminating employees. That's a move which does reduce payroll but can also have a devastating impact on morale and customer service. In other words, it's a short-term solution to a long-term problem.
  • Multi-Unit Franchisee
  • 9,697 Reads 835 Shares
Multi-Unit Franchisee Magazine honored the 2011 MVP (Most Valuable Players) at a special session of the 10th annual Multi-Unit Franchising Conference on April 28, which highlighted the brand leadership, franchise innovation, commitment to quality, outstanding customer service, and community involvement of the award winners who were in attendance. The conference was held at The Venetian in Las Vegas, April 27-29.
  • PRESS RELEASE
  • 7,021 Reads 125 Shares
Americans' love affair with big, chewy cookies was just taking off 32 years ago when Lawrence "Doc" Cohen exited the retail pharmaceutical industry after 15 years to open his first Great American Cookies store in Lafayette, Louisiana, in the late '70s.
  • Debbie Selinsky
  • 4,411 Reads 55 Shares
Glenn Miller's first look at the franchising business came in the early 1990s, when the British Chartered Accountant's brother, an attorney, wound up with six Arby's in Central Illinois. It didn't take a rocket scientist to see some of the problems that needed fixing.
  • John Carroll
  • 6,500 Reads 133 Shares
Today Franchising.com sits down with Mark Davis, a franchisee for the past 18 months with LaVida Massage in Canton, Michigan. Davis discusses his transition from the grocery and supermarket business to his present life as a successful franchisee – now looking to open a second LaVida Massage center.
  • Franchising.com
  • 11,094 Reads 2 Shares
Jeff Kullman loves his new life in franchising. He's a part of the growing Mooyah Burgers, Fries, & Shakes franchise system and he's opened two restaurants in the past year in the Dallas, Texas area. But life hasn't always been burgers and fries and for Kullman
  • Multi-Unit Franchisee
  • 9,240 Reads 1,023 Shares
In our premiere issue of the Franchise Consumer Marketing Report, we began reporting some of the findings from our first-ever Franchise Consumer Marketing Study.
  • Franchise Update
  • 2,780 Reads 24 Shares
In 1991, the Americans with Disabilities Act (ADA) issued regulations which allowed the use of service animals in public, including restaurants, hotels, retail establishments, theaters, and concert halls. The ADA's mandate caused little stir early on because service animals at that time were primarily "seeing eye" dogs highly-trained to help persons with blindness, deafness and some other disabilities while ignoring such distractions as food, strangers, and the presence of other animals.
  • Grace Y. Horoupian
  • 46,290 Reads 138 Shares
Social media/networking and the collection of tools they have spawned have moved solidly into the strategy toolbox for organizations.
  • Scott Klososky
  • 2,697 Reads 35 Shares
Wienerschnitzel
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It's no surprise that employees like benefits. Medical, dental insurance, and contribution plans rank high on the wish list of most workers, yet four out of 10 employees lack any knowledge of how much their medical insurance costs and of the 60 percent of employees who think they know the cost of their medical insurance, just 15 percent were able to provide a reasonable estimate, according to a new report by LIMRA, a worldwide research, consulting and professional development organization.
  • Multi-Unit Franchisee
  • 6,589 Reads
Menchie's, the Encino, California-based frozen yogurt franchise brand, is turning to technology to separate itself from the competition while building an even stronger bond with its customers.
  • Franchise Update
  • 3,620 Reads 63 Shares
While franchisors typically supply name brand recognition, a proven business concept, and extensive franchisee training and ongoing support, most will not sufficiently help you with your site selection or commercial lease. Deciphering the lease agreement document (often 50 to 60 pages in length) and negotiating the best deal is often left up to you. And negotiating this against an experienced landlord or the landlord's broker can be a challenge. Knowledgeable real estate agents and brokers are specialized sales people.
  • Dale Willerton
  • 9,873 Reads 622 Shares
In an article entitled "Customer Satisfaction and Stock Prices: High Returns, Low Risk," author Claes Fornell discusses the result of extensive research and studies that prove that an increase or decrease in customer satisfaction not only greatly impacts each individual organization, but has a significant impact on the future health of the economy.
  • John DiJulius
  • 3,364 Reads 37 Shares
It's often the case that the weaknesses of a system are not obvious until that system is catastrophically overloaded. That's when most breakdowns or failures occur. Overloaded electrical systems start fires, overloaded computer systems crash, and overloaded human beings suffer nervous breakdowns.
  • Mel Kleiman
  • 4,237 Reads 9 Shares
Anand Gala can remember working in his family's Jack in the Box restaurants when he was still in elementary school.
  • Anand Gala, CEO, Gala Corp.
  • 3,523 Reads 13 Shares
For more than 20 years Rick Huffman and his two partners--Sam Catanese and Marc Williams--have been building things. They've developed shopping centers, hotels, apartment complexes, a large stock of affordable housing units, and Branson Landing, a $400 million mixed-use project in Branson, Mo.
  • John Carroll
  • 6,625 Reads 2 Shares
I was recently asked the question, "How do you convince small business owners that social media is a must-do? It wasn't difficult to answer as it's something I'm asked almost every day, and my answer remains the same. The reason? Quite simply, it works!
  • Paul Segreto
  • 3,117 Reads 6 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 9,685 Reads 1 Shares
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