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Marketers have a lot to do these days, both despite and because of technology - as well as their expanding role in the enterprise.
  • Eddy Goldberg
  • 2,936 Reads 154 Shares
If you're using a content marketing strategy with your social media channels, you'll recognize the problem that our tool of the month solves.
  • Daniel Lieberman
  • 2,326 Reads 12 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces that Sean Falk, multi-brand franchise owner and former Marine, is the chairman of the 2013 Multi-Unit Franchising Conference, which will be held March 27-29 at Caesars Palace in Las Vegas.
  • Franchise Update Media
  • 18,611 Reads
As many of you already know, there are significant changes to lease accounting on the horizon.
  • Cory Bennett
  • 15,913 Reads 1,005 Shares
Randy Merrill is an Army veteran who is looking for a few good brands--as long as they're in his wheelhouse: sports, health, and wellness.
  • Multi-Unit Franchisee
  • 4,064 Reads 14 Shares
Terri Snyder's 30 years of experience in foodservice marketing include stints with Pizza Hut, Domino's, and T.G.I. Friday's.
  • Kerry Pipes
  • 6,807 Reads 2 Shares
Are you a great leader or an "at risk" failing leader? How do you know? What would your staffers say? What would your own supervisor say?
  • Multi-Unit Franchisee
  • 7,522 Reads 625 Shares
It was a late night of channel surfing that gave this former surfer-turned-franchisee a life-changing idea to feed the hungry.
  • Multi-Unit Franchisee
  • 7,172 Reads 50 Shares
How can you help prospects with questions to ask and what information they should be seeking from franchise development people and franchisees?
  • Franchise Update
  • 4,820 Reads 124 Shares
You'll increase your closings by 30 percent or more if you understand why and how buyers buy.
  • Steve Olson
  • 5,014 Reads
Mobile commerce is catching on, even in the high-end market of buying a business.
  • Franchise Update
  • 5,536 Reads 3 Shares
Jersey Mike's Subs
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Jersey Mike's Subs
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Jersey Mike's Subs
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For William Bruce, chief operating officer at Abundant Brands in American Fork, Utah, a late night of channel surfing turned into a life-altering idea to feed the hungry.
  • Helen Bond
  • 6,885 Reads 97 Shares
I would like to introduce you to "Norm," and how we might consider working with him.
  • Marc Kiekenapp
  • 2,688 Reads 30 Shares
When franchisee prospects begin their research into franchise brands, they often don't have a clue about what questions to ask their franchisor, or what to ask franchisees during the validation phase of their investigation.
  • Erin Crawford
  • 2,161 Reads 61 Shares
As a former Air Force fighter pilot, Greg Mooneyham is a natural risk-taker. But his decision to venture into the world of franchising in the fitness industry during an economic downturn was a calculated move to practice what he preached.
  • Helen Bond
  • 7,102 Reads 142 Shares
Effective leaders manage by keeping their fingers on the pulse of their employees' key activities.
  • Timothy Bednarz
  • 7,437 Reads 659 Shares
That stockbroker job Kevin Osterfeld had longed for didn't turn out quite like he planned. So he made a change.
  • Multi-Unit Franchisee
  • 8,791 Reads 1 Shares
Doug Pendergast makes no bones about it when he says one of his goals for Krystal Burger is to focus the brand on being better, not bigger.
  • Kerry Pipes
  • 6,480 Reads 2 Shares
Gina Puente has built her franchise empire in a nontraditional way. She operates her brands in airports and hospitals and she is an innovator with a passion for creating her own brands.
  • Multi-Unit Franchisee
  • 6,329 Reads 233 Shares
Having a flock of happy customers is like having your own advertising agency.
  • Dr. Nido Qubein
  • 5,403 Reads 163 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces the third annual Franchise Consumer Marketing Conference will be held June 25-26, 2013 at the Ritz-Carlton Buckhead in Atlanta.
  • PRESS RELEASE
  • 2,300 Reads 1,021 Shares
The Human Bean
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The Human Bean
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The Human Bean
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Customer journey mapping is a hot topic for the leaders of franchise organizations.
  • Jack Mackey
  • 12,139 Reads 1 Shares
Confused about using social media as part of your consumer marketing toolkit? You're not alone.
  • Franchise Update
  • 3,825 Reads 40 Shares
CMOs must adapt or die in today's social media-driven marketing world, according to strategic marketing consultant Lisa Nirell, president of Energize Growth.
  • Eddy Goldberg
  • 2,968 Reads 13 Shares
An overwhelming number of franchisees are perplexed about network security ownership and responsibility--especially when it comes time to pay for a data compromise.
  • Gary Glover
  • 5,810 Reads 14 Shares
The first step to a successful franchisee grand opening is disciplined advance planning.
  • Franchise Update
  • 7,618 Reads
A new survey of almost 500 businesses, nearly all of them with 100 or fewer employees, reveals some changes in how small businesses are using social media today.
  • Daniel Lieberman
  • 2,508 Reads 40 Shares
In an episode of "The Simpsons," Lisa tells her dad that the Chinese use the same word for both "crisis" and "opportunity"--to which Homer replies, "Yes! Crisitunity!"
  • Carol Schleif
  • 5,813 Reads 150 Shares
Edwin Sarkissian escaped the oppression of his native Iran with his family in 1996.
  • Multi-Unit Franchisee
  • 108,183 Reads 834 Shares
Managers are overwhelmed and burdened with many tasks and responsibilities in a constant quest to improve results.
  • Timothy Bednarz
  • 4,410 Reads 1,023 Shares
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