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Social media marketing news you can use. This week: Ello arrives, LinkedIn cancels Groups, Pinterest's social media gaffe, new Google Adwords policy for third-party managers, mobile device ad conversions continue to grow.
  • Daniel Lieberman
  • 2,811 Reads
Craig Joy, who works side by side with employees on the sandwich line at his Checkers restaurants in Florida, is known for his people-driven approach to business and the high retention rate of what he calls his "incredible team."
  • Debbie Selinsky
  • 8,006 Reads
Checkers co-franchisees Bruce Keehn and Andrew Lynn don't seek photo ops or newspaper articles about all the good they do in their communities.
  • Debbie Selinsky
  • 7,948 Reads 8 Shares
Taking a moment to remind yourself of these 3 basic benefits of franchising, which may seem obvious to you, can go a long way in improving your sales process (as well as the performance of existing franchisees).
  • Todd Wolfenbarger
  • 4,445 Reads 4 Shares
Employees are on the frontline and the face of your business to customers. It's important that they show customers they care about them. Here are 11 strategies to help operationalize caring.
  • Multi-Unit Franchisee
  • 9,417 Reads
How to create a buyer-centric franchise sales process that works
  • Joe Mathews
  • 2,723 Reads
Veteran entrepreneur shares tips for balancing business and personal life while working from home. She's a serial entrepreneur who offers advice for maintaining professionalism in business without sacrificing or feeling guilty about your family.
  • Multi-Unit Franchisee
  • 5,748 Reads 1,023 Shares
Chris Moore, a multi-unit Watermill Express franchisee, is in the enviable position of knowing exactly who his customers are, what they want, and why—and where—they want it.
  • Debbie Selinsky
  • 7,450 Reads 1,021 Shares
The "space between" franchisor and franchisees is where system-wide marketing fails. Here are 5 tips for navigating that space successfully and growing the system.
  • Corey O'Donnel
  • 12,270 Reads 9 Shares
Effective closing skills are critical in the franchise sales process. Learn how to develop them in yourself - and your team.
  • Steve Olson
  • 4,265 Reads 4 Shares
For the past 30 years, the U.S. has experienced the longest bull market on record for fixed-income securities. As interest rates declined, investors in bonds benefited.
  • Carol M. Schleif
  • 8,046 Reads 1 Shares
Jeff's Bagel Run
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Demands on CMOs are increasing every day. This CMO-turned-solution-provider offers 5 ideas to help marketers keep their balance.
  • Bob Scaglione
  • 2,719 Reads
Are your franchisees shying away from local online marketing initiatives? You're not alone, according to this report from Brandmuscle.
  • Brandmuscle
  • 3,577 Reads
Bill Sole has been a successful master franchisee for the Anago Cleaning Systems brand in the Bay Area for nearly a decade now. He has just taken on the new territory of Inland Empire where his franchisees will service Riverside, San Bernardino and Ontario counties.
  • Multi-Unit Franchisee
  • 8,159 Reads
The best financial advisors are also great team players. Top financial advisors and attorneys should work together to create a successful collaborative effort for their clients.
  • Multi-Unit Franchisee
  • 6,021 Reads
Are you sabotaging your content marketing? Here are 5 ways to stop - today!
  • Ellen Gomes
  • 2,061 Reads
Social media marketing news you can use. This week: optimizing mobile sites, crisis management, comedy in marketing, build a YouTube audience, 14 top SMM tools, and DIY website builders.
  • Daniel Lieberman
  • 3,270 Reads
Jim Lager doesn't talk about himself a lot, but will allow that he's "pretty good at taking lousy businesses and turning them into something.
  • Debbie Selinsky
  • 7,244 Reads
Ten years ago, when FRANdata began tracking the concentration of units controlled by multi-unit franchisees, it totaled 45 percent. Today, multi-unit operators control 55 percent of all franchise units.
  • Darrell Johnson
  • 7,336 Reads 1 Shares
So, do you want to live your life like a boss, calling the shots and living on top? Consider living life like a boss.
  • Jen Lawrence
  • 7,410 Reads
We asked Pete Lindsey, Vice President of Franchising at Sport Clips, what changes he's planning for the brand's lead generation practices in 2015.
  • Kerry Pipes
  • 3,670 Reads
Wienerschnitzel
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Tips for reaching customers with online and social media tools and understanding how to maximize these online resources to reach your customers quickly and effectively.
  • Eric Groves
  • 8,441 Reads
Energy company offers five fundamental and highly effective tips for leading a small business to success.
  • Multi-Unit Franchisee
  • 8,456 Reads
The way candidates buy franchises has changed significantly, and a lot of franchisors have been caught off guard, exposing flaws in their recruitment processes, skills, and systems.
  • Joe Mathews
  • 2,688 Reads
Last issue we discussed the first of the three key selling skills involved in effectively selling new franchises--and how they apply in good economies and bad.
  • Steve Olson
  • 4,330 Reads 2 Shares
In these challenging times, it pays to be as prepared as possible. Here are some suggestions from the banker's side of the desk that will help increase your chances of success when it comes time to renew or renegotiate your current loan structure.
  • Steve LeFever
  • 7,045 Reads 1 Shares
Nachhattar Chandi is not exaggerating when he describes his story as one that began with "colossal odds" and resulted in "triumph."
  • Debbie Selinsky
  • 7,115 Reads 1 Shares
We asked Rosemarie Reed, vice president of marketing at CruiseOne, about the role the brand's culture plays in creating, framing, and developing its brand message/image to customers. Here's what she had to say.
  • Kerry Pipes
  • 2,016 Reads
You'll find Craig Joy with his sleeves rolled up working alongside his employees at his Checkers restaurants in Florida. The multi-unit franchisee takes a people-driven approach to running his business and, as a result, maintains a very high retention rate for his employees.
  • Multi-Unit Franchisee
  • 12,313 Reads 1 Shares
It's email dating 101: there's nothing worse than waking up, checking your email, and find that annoying email from last night - trying to get back into your inbox for a second round.
  • Jared Flamm
  • 2,051 Reads
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