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Vast amounts of energy and treasure have been invested to understand why customers do--or don't--come back. Few questions are more important, since same-store sales growth is built on the backs of loyal customers.
  • Jack Mackey
  • 7,807 Reads 1 Shares
As 2015 approaches, it's time for a reality check on your vision and your team - and to look at good turnover vs. bad turnover as you work to grow your company to the next level.
  • Gino Wickman
  • 2,871 Reads 1,014 Shares
Having trouble dealing with non-performing franchisees? Helping them off your bus gracefully, fairly, and quickly is often the best path for all.
  • Steve Olson
  • 2,273 Reads 14 Shares
7 common negotiating mistakes that when avoided will help you make power plays that lead to win-win situation in business and in life.
  • Multi-Unit Franchisee
  • 8,337 Reads
The top 5 mistakes brands make in local marketing - and how to fix them.
  • Lori Alba
  • 3,990 Reads 1 Shares
New company creates a franchise loan marketplace that connects franchisees in need of capital with investors seeking fixed-income returns.
  • Eddy Goldberg
  • 6,837 Reads 6 Shares
15 experts predict what's ahead for PPC and digital marketing in 2015.
  • Eddy Goldberg
  • 3,437 Reads 1,014 Shares
Don Smith is an eternal optimist. And for Smith, the first and largest Valvoline Instant Oil Change franchisee, this positive outlook has paid off.
  • Helen Bond
  • 21,359 Reads 9 Shares
Engagement means a lot of different things to different people. To some it means happy, satisfied team members.
  • Nate DaPore
  • 5,730 Reads 1 Shares
The "space between" franchisor and franchisees is where system-wide marketing fails. Here are 5 tips for navigating that space successfully and growing the system.
  • Corey O'Donnell
  • 2,985 Reads 10 Shares
Social media marketing news you can use. This week: holiday marketing trends and predictions, leveraging social video, online price variations, Twitter for Business, and guys on Pinterest.
  • Daniel Lieberman
  • 3,880 Reads 38 Shares
Dogtopia
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Dogtopia
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Dogtopia
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Charlie Morrison wasn't looking for a new opportunity. He was already at the helm of Pizza Inn and was the driving force behind the brand's innovative Pie Five concept.
  • Kerry Pipes
  • 7,607 Reads 78 Shares
Over the past several years, we have seen traditional marketing methods decline in effectiveness and increase the cost of acquiring new customers.
  • Franchise Update
  • 4,840 Reads 1,019 Shares
Colors on Parade CEO Jeff Cox maps out some changes to his lead generation practices for 2015.
  • Kerry Pipes
  • 5,214 Reads 1 Shares
Thomas Maguire operates a PuroClean franchise to help home owners and business owners with property damage restoration, emergency clean up, and repair services for home owners.
  • Multi-Unit Franchisee
  • 10,321 Reads 2 Shares
Paralyzed by perfection when it comes to making business decisions? This writer makes a good case that the "80% Rule" will almost always carry you through.
  • Mark Abbott
  • 4,073 Reads 2 Shares
Reporters love sources who understand their needs. Getting a call from a reporter who wants to quote you as an expert for his story, review your products or services, or invite you to write an exclusive article for a publication, is a major coup.
  • Ginny Grimsley
  • 6,801 Reads
Part 5, the final installment of this serialized e-book by Joe Mathews on how to create a buyer-centric franchise sales process, examines deal pacing and managing emotional engagement.
  • Joe Mathews
  • 4,632 Reads
Jeff Tews and Susan Rather were married for just a year when they entered a new venture as franchisees in the home care field.
  • Helen Bond
  • 9,742 Reads
Now that we're nearing November, it's time to refocus on the business with an eye toward planning for 2015.
  • Steve Lefever
  • 7,784 Reads 1 Shares
As a new year approaches, Steve Olson asks, "Has your concept gone a little stale – and what can you do about it?"
  • Steve Olson
  • 2,100 Reads
American Family Care
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American Family Care
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American Family Care
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Tired of the same old books on business and leadership? The 5 authors in Part 2 of these 10 must-read books on leadership include Cyrus the Great on leadership and war, a modern neuroscientist on lying, and business contrarian Stanley Fish on writing a sentence - and reading one.
  • Paul Jun
  • 3,578 Reads
Leadership authority Roxi Hewertson exposes 4 myths about what makes a great leader. By changing the way you think about leadership you can change the effectiveness of your business.
  • Multi-Unit Franchisee
  • 7,796 Reads 4 Shares
Bone up on the 6 essential skills the new digital marketer needs, in this white paper from Grovo.
  • Eddy Goldberg
  • 3,090 Reads
You want your customers to talk about you. Positive word of mouth advertising can enable your most loyal customers to not only talk about you but also to keep doing business with you. So give them something to talk about.
  • John Tschohl
  • 7,582 Reads
It's budget season for franchise marketers. Thought House CEO Jason Knill offers 5 key marketing planning insights for 2015.
  • Jason Knill
  • 3,736 Reads 1,014 Shares
Gary Grace's life in franchising has been marked by several major achievements and milestones.
  • Eddy Goldberg
  • 7,917 Reads 1 Shares
Social media marketing news you can use. This week: how to choose a great link builder, Page Watching the competition, Google ad sales, Yahoo doesn't "screw up" Tumblr, and planning for the digital afterlife.
  • Daniel Lieberman
  • 3,699 Reads 20 Shares
Hopefully, you've heard that the Payment Card Industry Data Security Standard (PCI DSS) has changed... again.
  • Giles Witherspoon-Boyd
  • 16,391 Reads 1 Shares
ApplePie Capital, a new source of franchise finance, looks to make funding the American Dream easier - and much quicker!
  • Eddy Goldberg
  • 8,504 Reads
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