Terri Snyder has 30 years of marketing experience in food service, including Pizza Hut, Domino's, and T.G.I. Friday's.
- Kerry Pipes
- 4,096 Reads 2 Shares
How do you feel when a valued employee gives notice? Are you shocked? Disappointed? Do you feel like you've been jilted?
- Mel Kleiman
- 6,147 Reads
Hubspot has published an ebook to educate marketing professionals and business owners on how to develop and manage an effective Internet marketing program.
- Hubspot
- 3,861 Reads 332 Shares
Social media provides new and powerful tools for communicating with customers.
- Daniel Lieberman
- 2,259 Reads 16 Shares
When we heard Frank Bonanno had been named 2012 Vetrepreneur of the Year by the National Veteran-Owned Business Association, we had to catch up with him to find out what else he's been up to since we last profiled him in this magazine 2 years ago (3rd quarter 2010).
- Kerry Pipes
- 20,080 Reads 3 Shares
Gift cards! Often viewed as giveaways or as marketing ploys. You may want to think twice before you throw them into your offerings mix -- there are potential obstacles you may not have considered.
- Ronald Tramazzo
- 11,814 Reads 7 Shares
When things get quiet at Carla Fryar's Great Clips salons in Northfield and New Prague, Minn., she tells her employees to hit the road--dressed as the brand's mascot, Sudz, a life-sized blue shampoo bottle.
- Multi-Unit Franchisee
- 10,282 Reads 1,014 Shares
After 30 years in franchising, there is one lesson that I've learned personally and shared professionally. It goes like this: It's one thing to know your business.
- Dina Dwyer-Owens
- 6,109 Reads
Ed Doherty has a passion for his business and growth. His roots in the restaurant business trace back to his youth when he worked after school and college to help his mother run a deli.
- Multi-Unit Franchisee
- 5,778 Reads 382 Shares
Automating the hiring process has a number of benefits for multi-unit franchisees, from speeding the hiring process to helping identify higher-quality candidates.
- Multi-Unit Franchisee
- 3,107 Reads 8 Shares
Massage Envy Spa has always been transparent when it comes to sharing its franchising opportunity with prospective franchisees.
- Franchise Update
- 4,159 Reads 95 Shares
The Summer Olympics reinforced my respect for world-class athletes of all nationalities.
- Jack Mackey
- 5,076 Reads 35 Shares
Build franchisee satisfaction and you'll build faster system growth at reduced costs, attracting more quality buyers through franchise owner and customer referrals.
- Steve Olson
- 2,334 Reads 36 Shares
Nothing is more critical to the success or decline of a franchise brand than what customers think or say about its products or services.
- Steve Baxter
- 5,697 Reads 1 Shares
When Pam Wolfe began operating Papa Murphy's Take'N'Bake Pizza franchises 15 years ago you could almost always find her in the company kitchen
- Helen Bond
- 16,175 Reads 2 Shares
At Jersey Mike's, one of the first orders of business for a franchisee opening a new store is to pick a local charity to team up with.
- Rich Hope
- 4,467 Reads 318 Shares
As savvy franchise companies continue to flourish in today's transforming global economy, FUSR bring you positive news each month
- Eddy Goldberg
- 5,729 Reads 172 Shares
Ask yourself this question: If I died today, have I taken the appropriate steps to provide for the smooth and effective transition of my business, and to protect my family
- Steve LeFever
- 4,564 Reads 11 Shares
"A business that fails to satisfy its customers is worth nothing."
- John Tschohl
- 5,543 Reads 1 Shares
There's an old saying: "Most people aim at nothing in life... and hit it with amazing accuracy."
- Dr. Tony Alessandra
- 6,360 Reads 1 Shares
John Dillon is a straight shooter in describing what he's been doing as vice president of marketing and product development at Denny's.
- Kerry Pipes
- 5,584 Reads 1,022 Shares
Leaders are confident that they are capable, through their actions and attitudes, of creating a healthy work environment.
- Timothy Bednarz
- 20,711 Reads
Cathy Amato expects to do $30 million in combined sales for 2012. That's a far cry from the less than $250,000 her company did when she first started two decades ago.
- Multi-Unit Franchisee
- 3,947 Reads 20 Shares
There's a game changer coming to franchising, and the lending community is to thank for it.
- Darrell Johnson
- 3,292 Reads 40 Shares
It's like most relationships. Sometimes things seem stable and positive between franchisees and franchisors.
- Debbie Selinsky
- 13,173 Reads 72 Shares
Some multi-unit franchisees take it to the limit. They're not content with one or two or even a handful of units.
- Kerry Pipes
- 5,552 Reads 50 Shares
If you think your customers exist solely to "buy your stuff," you're missing a huge part of the consumer marketing picture.
- Bill Lee
- 3,882 Reads 68 Shares
Since its launch in June 2011, the Franchise Consumer Marketing Conference has become a darling of chief marketing officers, brand managers, and marketing managers.
- Kerry Pipes and Eddy Goldberg
- 2,642 Reads 87 Shares
YouTube, Pinterest, Facebook, Google+, Twitter, StumbleUpon... the sheer number of today's social media channels can make a marketer swoon.
- Melinda Caughill
- 5,885 Reads 286 Shares
Learn how to choose colors and color combinations that work to express your business.
- Daniel Lieberman
- 2,497 Reads 15 Shares
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