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Many companies dramatically accelerate their growth and success using public relations. PR has emerged as an effective tool to reach the ultimate consumer and franchise prospects in a myriad of industries.
  • Lane Fisher
  • 1,927 Reads 12 Shares
Guerilla marketing, grassroots marketing, local store marketing... Whatever you call it, all sales are local, to paraphrase former U.S. Speaker of the House Tip O'Neill.
  • Eddy Goldberg
  • 3,405 Reads 1 Shares
Recently, janitorial supply companies have been the subject of litigation in which the franchisees claimed that instead of being independent contractors, they were in fact employees of the franchisor.
  • Richard S. Mulligan
  • 2,630 Reads 117 Shares
As president and chief executive of Bennigan's Franchising Company, I have the honor of being at the helm of a renaissance.
  • Paul Mangiamele
  • 3,909 Reads 1 Shares
The Multi-Unit Franchising Conference was held in Las Vegas this past April. Would it surprise you to know that 70 percent of all revenue generated by Las Vegas casinos is non-gaming revenue?
  • Jack Mackey
  • 6,069 Reads 1,014 Shares
Ed Doherty knows how to "wow" people. In fact, he has command of the word and he knows how to use it.
  • Debbie Selinsky
  • 13,474 Reads 1,772 Shares
One of the largest uphill battles a franchise owner faces is combating the costs associated with hiring, training, and retaining good people, particularly in businesses with a high turnover rate.
  • Jason Hamilton
  • 38,813 Reads 3 Shares
It's probably true that most people who work with us will never care as deeply as we do about building our business and serving our clients.
  • Dr. Nido Qubein
  • 10,585 Reads
A new international survey of companies identifies some unique and surprising social media trends.
  • Multi-Unit Franchisee
  • 4,314 Reads 45 Shares
Everyone knows the value of a sponge: it absorbs water. This is a pretty good deal.
  • Steve LeFever
  • 12,791 Reads
As we deliver more and more local websites for franchisees worldwide, one thing has become evident: mobile traffic is increasing.
  • Jeremy LaDuque
  • 8,391 Reads 1,014 Shares
Bojangles
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Bojangles
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Bojangles
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Guerilla marketing, grassroots marketing, local store marketing... Whatever you call it, all sales are local, to paraphrase former U.S. Speaker of the House Tip O'Neill.
  • Eddy Goldberg
  • 4,288 Reads 328 Shares
During the initial stages of an exit strategy engagement with our clients, we spend considerable time gaining a full understanding the client's business.
  • Dean Zuccarello
  • 10,713 Reads 1,010 Shares
If you don't believe tracking leads and campaign activity is an important driving force for success, you might be letting your competition run away with more than you think.
  • Anne Gillaspie
  • 3,399 Reads 200 Shares
Too often businesses getting started with social media overlook the need for a plan.
  • Daniel Lieberman
  • 2,848 Reads 44 Shares
A conversation with mega-franchisee Ed Doherty is invariably sprinkled with a lot of "wows."
  • Debbie Selinsky
  • 4,950 Reads 5 Shares
On Cathy Amato's first day as a Jack in the Box management trainee in the early 1980s, her trainer questioned whether Amato was up for the rigor ahead--changing grease vats, scrubbing floors, and crazy hours.
  • Helen Bond
  • 10,186 Reads 1,022 Shares
The total number of veteran-owned franchise businesses among the most military-friendly franchise companies jumped nearly 35 percent to a record 11,469 in the last year
  • Multi-Unit Franchisee
  • 5,021 Reads 183 Shares
We're all in search of the "golden leads" year after year. We all say we are willing to pay whatever it takes to speak with qualified candidates who have an interest in our business.
  • Marc Kiekenapp
  • 3,233 Reads 1 Shares
Today it seems that much of what we hear focuses on a lack of accountability.
  • Timothy Bednarz
  • 7,800 Reads 8 Shares
In case you haven't noticed, women possess a lot of buying power.
  • Multi-Unit Franchisee
  • 6,602 Reads 903 Shares
Sonny’s BBQ
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Sonny’s BBQ
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Sonny’s BBQ
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Despite the best intentions and bona fide efforts of reasonable clients, not every lawsuit is avoidable.
  • James Mulcahy and Steven Emmons
  • 3,384 Reads 19 Shares
One of the most challenging components of making decisions to invest in franchise units is trying to predict the future.
  • Darrell Johnson
  • 4,837 Reads 33 Shares
Part 1 of this three-part series addressed how to improve attendance at your franchisee convention.
  • Evan Hackel
  • 11,535 Reads 2 Shares
Getting the most from your advertising spend is more important than ever. These 9 tips can help you become more effective at choosing where you place your ads - and how to evaluate the results.
  • Steve Olson
  • 4,639 Reads 262 Shares
If you've played, coached, or watched a sport on the University of South Carolina (USC) campus, there's a good chance you've eaten a Firehouse Sub from Judy and Charlie Divita.
  • Helen Bond
  • 6,278 Reads 12 Shares
At last fall's Franchise Leadership & Development Conference in Atlanta, nearly 150 franchisees responded to a survey conducted by MulcahyLLP about their interface with outside counsel and legal issues.
  • Jim Mulcahy
  • 4,830 Reads 30 Shares
As savvy franchise companies continue to flourish in today's transforming global economy, FUSR bring you positive news each month, highlighting brands that are adding units, increasing comp store sales, innovating, and continuing to grow, both domestically and overseas.
  • Eddy Goldberg
  • 3,200 Reads 69 Shares
Burton W. Folsom uncovered something revolutionary about capitalism in 19th century America.
  • Kerry Pipes
  • 5,039 Reads 5 Shares
Turns out low-investment franchise brands carry a lot of weight. Although they may cost less than some of the big names in franchising, they have a significant presence in the market, according to a new report from Franchise Business Review.
  • Multi-Unit Franchisee
  • 5,820 Reads 32 Shares
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