Q3 | 2014

Tune Up Your Team

Virtual Issue

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FEATURE

2014 Franchise Consumer Marketing Conference: If You'Re Not Green And Growing, You'Re Ripe and Rotting

With Success Comes Responsibility: Tariq Farid's 15-Year Journey to 1,200 Stores

Building a Billion-Dollar Brand: Wingstop's Global Growth Appears to be Unstoppable

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SPONSORED CONTENT

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The New Old Chicago: Transforming a 37-Year-Old Brand

In the restaurant world, if you survive 3 years, you have essentially beaten the odds. Before rebranding to Old Chicago Pizza & Taproom in 2013, Old Chicago Pizza & Pasta had a successful 37-year history that served three generations of guests.

Mike Mrlik

CMO Roundtable: Identifying Your Ideal Customers and Target Them Effectively

How do you identify your ideal customers, and how do you target them effectively with your marketing initiatives?

Franchise Update

Challenge the Pros: What Do You Look For in a Salesperson?

What do you look for in a salesperson, and what are the critical elements to building a great sales and development team?

Franchise Update

Building a Billion-Dollar Brand: Wingstop's Global Growth Appears to be Unstoppable

Charlie Morrison wasn't looking for a new opportunity. He was already at the helm of Pizza Inn and was the driving force behind the brand's innovative Pie Five concept.

Kerry Pipes

The Power of Customer Insights: Understanding the Power of Fact-Based Marketing

Insight is a new configuration of knowledge that breaks the existing pattern of thinking in an unexpected way.

Jack Mackey

Transparency Ahead!: Prospects are Demanding New Levels of Information

Prospective franchisees have lots of questions: How do I purchase a unit? Can I buy more than one? What will my territory be? How much does it cost? What are the royalty payments? How much training and ongoing support should I expect?

Paul Wilbur

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Up For The Challenge: Jackson Hewitt's New CEO Prepares for Takeoff

David Prokupek is not short on experience at the highest level. What's more, he loves a challenge. He has spent more than two decades as a CEO, investor, and board member helping build, finance, and advise high-growth businesses in the consumer, retailing, financial services, marketing services, and communications industries.

Kerry Pipes

Cultural Competence: To Succeed Abroad, Learn - and Respect - Differences

An survey this year of the IFA's U.S.-based franchisor members showed that 82 percent are either already "going global" or are planning to take their franchise international soon.

Bill Edwards & Robert Shaw

Creating a Culture of Accountability

As president of a leading franchise technology company, I'm afforded a unique vantage point as I get to study the trends, patterns, habits, and behaviors of hundreds of franchisors.

Keith Gerson