Multi-Unit Franchisee Magazine Issue I, 2005: Choosing Your Next Brand
Multi-Unit Franchisee Magazine: Choosing Your Next Brand

Q1 | 2005

Choosing Your Next Brand

Sbarro, LLC
Sbarro, LLC
Sbarro, LLC
But with a father who was a barber-turned-businessman and franchise owner, and a mother who was a stylist herself, they knew something about the hair business.
Tom Steadman
Providing employment advice through franchisees can be a tricky business-and very expensive if not done correctly. Amounts awarded in damages for employment cases brought against employers are on the rise. Damages recovered against employers in litigation brought by the Equal Employment Opportunity Commission (EEOC) rose from $52.8 million in 2002 to $148.7 million in 2003. Damages received per case also increased from an average recovery of approximately $140,000 in 2002 to almost triple that amount-$390,000-in 2003.
Nell Matthews
Who ever forgets those early embarrassments? The careless and overheard remark in high school that gets repeated for months, the ticket for running a stoplight the day after you got your license-everyone knows those.
Ripley Hotch
Area Developer asked Darrell Johnson, president and CEO of FRANdata, what a multi-unit developer should look for when evaluating franchise opportunities. In a wide-ranging interview, Johnson sorts out the massive amount of available information into four basic categories and provides a tutorial-and dozens of relevant questions-on how to think things through when searching for the best brand to suit your business (and personal) needs.
Eddy Goldberg
Brad Bruckman owned 15 Krispy Kreme franchises in the Northern California/Sacramento area when he felt a desire to reexamine his career direction. "I didn't necessarily foresee any of the problems that were soon to begin affecting that franchise, but I did begin to wonder about other opportunities, and, ultimately, I feel like I got out at just the right time," says the 42-year-old entrepreneur.
Kerry Pipes
Jim Hagan was a successful salesman selling battery backups for communications systems when he got the idea to get into the restaurant business. It changed his life-though not quite in the way he expected.
Ripley Hotch
Red Mango
Capital fuels growth, and multi-unit operators know how important growth is to their success. One finance company making growth happen for many area developers is GE Commercial Finance, Franchise Finance (GEFF). With more than $12 billion in served assets, GEFF has more than 6,000 customers and 21,000 property locations, mainly in the restaurant, hospitality, branded beverage, storage, and automotive industries.
Joan Szabo

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