Family business teams in the franchise industry help prove the old adage that two good ideas are always better than one. That continues to be the case for Kelly Saxton and his family.
If you're over 20 years old, you probably think this is some crazy scifi phenomenon, or I've simply lost my mind. Don't fret; the vast majority of people don't know what a blog is all aboutï¿½and more important, why it matters to them. In particular, why does it matter to your franchise company?
The best way to ensure profitable sales growth is to keep building an ever-increasing base of loyal customers. Customer research consistently proves that "loyal" customers are worth much more than merely "satisfied" customers. Only "highly satisfied" customers become loyal customers. They buy more often; they spend more per transaction, and they drive new customers your way with positive word-of-mouth advertising.
Much has been made of the benefits of web-based technology as it applies to the franchise corporate office and how it can easily and effectively collect financial data from its franchisees.
Before he even served his first sandwich, Bill Duke signed a contract with an outside human resource organization to handle all his personnel issues. And after one successful year as a single-store franchise owner, Duke is pleased with his decision.
Linda C. Ray
Whether you are a franchisor or a multiunit franchisee, you must have noticed that the marketing and sales landscape is changing. No matter what kind of business you're in, status quo marketing and sellingis no longer going to get you the resultsyou need or want. In a business-to-consumer franchise system you will see the demographic changes in your customer marketplaces more quickly than in business-to-business. Time to wake up and smell the demographic coffee!
I have read many "How To" articles on real estate. Often, they were written by attorneys, estate agents, or learned Ivy League professors in need of publishing. They quote facts, point to figures, refer to charts, and on occasion come up with something of value to the reader. The problem, in all fairness to these authors, is that it is difficult to write about real estate without a clear and specific idea of what their readers need or are looking for.
"It's personalities that makeany business," says ZaneTankel, and he shouldknow. He's owned a number ofthem, starting withcommercial printing. Now he'schairman and chief executiveofficer of Apple-Metro, Inc.,the sole franchisor in the NewYork metropolitan area ofApplebee's and Chevys.