Multi-Unit Franchisee Magazine Issue III, 2005: The Area Developer 50: Top Multi-Unit Franchise Systems 2005
Multi-Unit Franchisee Magazine: The Area Developer 50: Top Multi-Unit Franchise Systems 2005

Q3 | 2005

The Area Developer 50: Top Multi-Unit Franchise Systems 2005

Buffalo Wild Wings
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Buffalo Wild Wings
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Buffalo Wild Wings
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The best way to ensure profitable sales growth is to keep building an ever-increasing base of loyal customers. Customer research consistently proves that "loyal" customers are worth much more than merely "satisfied" customers. Only "highly satisfied" customers become loyal customers. They buy more often; they spend more per transaction, and they drive new customers your way with positive word-of-mouth advertising.
Much has been made of the benefits of web-based technology as it applies to the franchise corporate office and how it can easily and effectively collect financial data from its franchisees.
Kerry Pipes
Before he even served his first sandwich, Bill Duke signed a contract with an outside human resource organization to handle all his personnel issues. And after one successful year as a single-store franchise owner, Duke is pleased with his decision.
Linda C. Ray
I have read many "How To" articles on real estate. Often, they were written by attorneys, estate agents, or learned Ivy League professors in need of publishing. They quote facts, point to figures, refer to charts, and on occasion come up with something of value to the reader. The problem, in all fairness to these authors, is that it is difficult to write about real estate without a clear and specific idea of what their readers need or are looking for.
Lewis Gelmon
Whether you are a franchisor or a multiunit franchisee, you must have noticed that the marketing and sales landscape is changing. No matter what kind of business you're in, status quo marketing and sellingis no longer going to get you the resultsyou need or want. In a business-to-consumer franchise system you will see the demographic changes in your customer marketplaces more quickly than in business-to-business. Time to wake up and smell the demographic coffee!
Mauricio Velasquez
Family business teams in the franchise industry help prove the old adage that two good ideas are always better than one. That continues to be the case for Kelly Saxton and his family.
Joan Szabo
Applebee's Neighborhood Grill + Bar
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In my previous column, I discussed the first two pieces of how to build an organization that grows your franchise business. Part one was planning the structure of your organization over time, based on your territory, market, or development growth in terms of your team. Part two focused on the functional role of individuals within the organization. The third piece is how to develop pools of talent.
Thom Winninger
Customer satisfaction data must correlate to comp sales growth. Otherwise, there is no reason to worry about providing great service--if there is no positive financial result from that effort. Without financial linkage to business results, there is no external validity to the customer satisfaction measurements and you are probably measuring "satisfaction"incorrectly. Let's look at a proven method of measuring your customer's experience that gives you clear financial linkage to comp sales growth.
Jack Mackey
Golden Corral Buffet and Grill
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Golden Corral Buffet and Grill
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Golden Corral Buffet and Grill
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