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A study of 4 million randomly sampled Tweets showed that websites with a Twitter share button get almost 7 times as many link mentions on average as ones that don't have them.
  • Daniel Lieberman
  • 6,590 Reads 3 Shares
In this issue's glimpse into a franchise start-up, I'll share the challenges and the victories I've encountered in attempting to differentiate our emerging EarthFruits Yogurt brand within its red-hot category and the resultant commoditization occurring within the space.
  • Keith Gerson
  • 4,410 Reads 60 Shares
Practicing The Platinum Rule--treating others the way they want to be treated by adapting to their behavioral style--can quickly make you a more sensitive, effective leader.
  • Dr. Tony Alessandra
  • 7,635 Reads 1,014 Shares
In this sluggish economy, home-based franchises--or businesses you can run out of a home office--are some of the fastest moving franchise opportunities out there.
  • Susan Morris
  • 6,157 Reads 107 Shares
What are you doing to create a compelling, response-driven recruitment website for your brand? Things are moving fast in new technologies and the ways people are using them to communicate.
  • Franchise Update
  • 4,098 Reads 3 Shares
After speaking to a customer service representative on the phone recently, I was reminded of one of my hiring tips.
  • Lisa Ford
  • 3,888 Reads 25 Shares
Former U.S. Marine Sergeant Steve Brevitz always dreamed of having his own business.
  • Kerry Pipes
  • 7,464 Reads 1,023 Shares
What are some effective ways to get franchisees to 'buy in' and become actively involved with local-level marketing efforts?
  • Franchise Update
  • 4,934 Reads 1,021 Shares
Zane Tankel doesn't think of himself as a bleeding heart. He's been repeatedly recognized for his ability to build a hefty bottom line.
  • John Carroll
  • 8,647 Reads 1 Shares
Gone are the days when site selection in the QSR space meant securing a location nearest to McDonald's.
  • Anthony Calamunci
  • 2,691 Reads 25 Shares
Contracts with the suppliers that provide the "secret sauce," hats with logos, on-time delivery, and other key ingredients of a franchise system sometimes take the back burner compared with those agreements that drive system expansion, such as the negotiation and execution of franchise and development agreements.
  • Suzie Trigg and Emma Ricaurte Harker
  • 3,041 Reads 81 Shares
Dogtopia
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Dogtopia
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Dogtopia
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Many franchisors lust for experienced multi-unit franchisees to buy their concepts.
  • Steve Olson
  • 5,406 Reads 613 Shares
Franchisors looking to bring in minority franchisees must consider the current cultural aspects of the ethnic minority groups they are hoping to recruit.
  • Jose Torres
  • 6,140 Reads 1 Shares
In 1986 we started Signarama and today we have approximately 800 stores in 50 countries.
  • Ray Titus
  • 9,862 Reads
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 4,094 Reads 224 Shares
Through endless repetition soldiers commit to muscle memory every detail of each maneuver so they can perform without thinking in the mind-numbing chaos of battle.
  • Fredric A. Cohen
  • 7,291 Reads
Network systems attackers, as well as less-dangerous (though still nefarious) hackers, never rest in their ongoing quest to compromise franchise computer systems and capture a share of the billion-dollar bounty of stolen credit card data.
  • David Ellis
  • 6,673 Reads
When Carl T. Howard joined Fazoli's as president and CEO in 2008, the nearly 20-year-old QSR brand was at a crossroads.
  • Carl T. Howard
  • 2,838 Reads 2 Shares
A lawyer or doctor who acts negligently can be sued for malpractice. Many franchisees rely on the franchisor's purported expertise in running their business.
  • Glenn Plattner and Shelly Gopaul
  • 6,228 Reads
A report produced for the IFA at the beginning of this year, the Franchise Lending Matrix, forecasted approximately 15,200 new units would be added in 2011. We're at the halfway point of 2011. It's a good time to check the progress.
  • Darrell Johnson
  • 3,176 Reads 1 Shares
Jack Riggs didn't follow a simple straight line to franchising. In fact, it was rather crooked. But as it turned out, every twist and turn in his life helped him become the successful entrepreneur he is today.
  • John Carroll
  • 5,784 Reads 1 Shares
Bojangles
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Bojangles
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Bojangles
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Because of my 25-plus years devoted to best-practice hiring techniques, I may be thought of as an "old dog" by some, but that doesn't mean I can't learn any new tricks, and I picked up a few at the recent Multi-Unit Franchising Conference in Las Vegas.
  • Mel Kleiman
  • 4,841 Reads 24 Shares
Having survived five decades, including eight recessions, a bankruptcy, the closing of nearly half its restaurants, a reputation-killing E. coli outbreak, and multiple ownership changes, Sizzler, the original "American Family Steakhouse," was on the mend as it celebrated its 50th anniversary in January 2008.
  • Michael Branigan
  • 4,023 Reads 1 Shares
Gordon Gekko, the main character in the 1987 blockbuster film Wall Street, quickly became a popular cultural icon of unrestrained greed.
  • Dean Zuccarello
  • 8,223 Reads 464 Shares
Technology is always changing as new trends or new tools continually impact the way businesses operate.
  • Amanda Richardson
  • 12,033 Reads 1 Shares
Last time, I introduced the concept of using type casting to hire people who will naturally reflect your brand as a simple and proven method that ensures your people will behave as the natural extension of your brand at every touch point.
  • Rick Barrera
  • 7,987 Reads 780 Shares
To say the least, the past few years haven't been the best for business. We've weathered a brutal recession, and most of us aren't out of the woods yet.
  • Multi-Unit Franchisee
  • 8,339 Reads 401 Shares
By his own description, Greg Thomas is ADHD. Sitting down to read a book, watching professional sporting events, or lounging on a beach doesn't really interest him.
  • John Carroll
  • 9,034 Reads 4 Shares
Facebook recently announced a major initiative regarding brand Pages and the ability to map and link to each local Place, basically creating a Facebook Place for every brick-and-mortar location.
  • Erica McClenny
  • 7,610 Reads 1,021 Shares
We've all heard of CRM (customer relationship management) systems and we can't escape hearing about social media.
  • Eddy Goldberg
  • 4,801 Reads 52 Shares
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