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A great franchise in a poor location will become a poor business. When it comes to site selection, one difference between an independent tenant and a franchisee is that, presumably, the franchisee will be getting real estate help and support from the franchisor.
  • Dale Willerton
  • 74,609 Reads 11 Shares
"Mystery shopper": two words that strike fear in the hearts of franchisors with poorly managed sales departments and weak sales processes. But for those on top of their development game, who always have a finger on the pulse of their sales team, it's simply a validation of what they already know.
  • Kerry Pipes
  • 5,960 Reads
As we continue to mine Dave Melton's book, <i>Hire the American Dream</i>, I thought it would be interesting to highlight a case study that demonstrates just how successful smart hiring can be. Here Melton describes his experience hiring an immigrant.
  • Kerry Pipes
  • 4,119 Reads 88 Shares
In my 20-year journey of understanding leadership fundamentals, I have found change to be constant and adaptability to that change as the number one indicator of personal success.
  • Tom Welter
  • 5,977 Reads 143 Shares
In marketing, there are two basic ways to sell a potential customer. You can try to convince or argue them into buying your product (the classic salesman technique), or you can discover what it is that naturally appeals to them about your product or service, and use it to attract them, like a magnet. I call this latter approach, Shiny Objects Marketing. Everyone is attracted to shiny objects. We can't help it - it's in our DNA. The truly successful franchisee discovers the shiny object hidden in their product or service and puts it out in front of their customers, for all to see.
  • David LaBonte
  • 3,478 Reads 75 Shares
Should a franchisor sign the head lease and sublease the space to a franchisee or allow the franchisee to enter into his or her own lease agreement with the landlord? Both options are viable, but which is more practical and better for you?
  • Dale Willerton
  • 10,223 Reads
Just like any business, the franchising business is one that I have seen evolve tremendously over the past 30 years. While many of the cornerstones and crucial elements - product, simplicity, control, and support - remain the same, so much is changing.
  • Larry Feldman
  • 4,164 Reads
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced its 2011 conference schedule. The Multi-Unit Franchising Conference is April 27-29 at The Venetian in Las Vegas; the new Franchise Consumer Marketing Conference is June 14-15 at the Omni in San Francisco; and the Franchise Leadership & Development Conference is October 12-14 at the Intercontinental, Buckhead Atlanta.
  • Franchise Update Media
  • 5,923 Reads 3 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced its 2011 conference schedule. The Multi-Unit Franchising Conference is April 27-29 at The Venetian in Las Vegas; the new Franchise Consumer Marketing Conference is June 14-15 at the Omni in San Francisco; and the Franchise Leadership & Development Conference is October 12-14 at the Intercontinental, Buckhead Atlanta.
  • PRESS RELEASE
  • 6,472 Reads 3 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced its 2011 conference schedule. The Multi-Unit Franchising Conference is April 27-29 at The Venetian in Las Vegas; the new Franchise Consumer Marketing Conference is June 14-15 at the Omni in San Francisco; and the Franchise Leadership & Development Conference is October 12-14 at the Intercontinental, Buckhead Atlanta.
  • PRESS RELEASE
  • 6,101 Reads 3 Shares
When a franchise unit or organization runs into trouble, what does your franchisor do to help? Unfortunately, according to several multi-unit operators we spoke with, not much, not enough, nothing at all--and sometimes worse, demanding future royalty payments for closed units, or refusing to allow franchisees to shut or relocate distressed units.
  • Eddy Goldberg
  • 6,781 Reads 1 Shares
Broken Yolk
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Broken Yolk
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Broken Yolk
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Recently, I had a discussion with a CEO of a franchise company, which I will call ABC Franchise Systems. The CEO was telling me about his company's area representative program, which was having problems. As I listened to the litany of issues he was facing, I began to reflect on my own experience as an area representative and how the same issues seem to exist in most area representatives programs. To understand how to solve these issues let's look at some of the mistakes franchise companies make when implementing area representative programs and explore solutions.
  • Marvin Storm
  • 3,481 Reads 1 Shares
Franchisors and franchisees who accept credit or debit cards as payment from consumers are familiar with--and likely disdainful of--the fees that card issuers and banks charge for those transactions. The largest component of these fees are called "interchange fees," which are fees that card-issuing banks charge to a merchant or retailer's bank in exchange for processing the transaction. Interchange fees (along with other small fees) are then passed along to the retailer or merchant. In this way, interchange fees affect the prices that many businesses charge to consumers for goods and services.
  • Michael Laidhold
  • 3,190 Reads 48 Shares
U.S. franchisor interest in Asia seems to be at an all-time high, yet from a legal compliance standpoint it has never been more difficult to enter into many of the various Asian markets.
  • Robert A. Lauer
  • 9,084 Reads 966 Shares
Like it or not, litigation comes to virtually all franchise systems. Take a moment to see how savvy you are on franchise litigation issues based on real-world cases.
  • Jonathan Solish
  • 8,012 Reads 1,014 Shares
As savvy franchise companies continue to flourish in this challenging economy, FUSR will continue to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
  • Franchise Update
  • 6,041 Reads 93 Shares
When your candidates arrive at Discovery Day, naturally you'll start with a warm welcome. Explain the purpose, process, and activities for the day to ensure everyone is "aligned" in the right direction. This provides further clarity for your Discovery Day guests and eliminates any potential confusion that may occur during the event.
  • Steve Olson
  • 6,873 Reads 6 Shares
There is an open debate among attorneys over the value of using social media (blogs, Facebook, LinkedIn, and Twitter predominantly) and even websites to generate business for themselves.
  • Terrence M. Dunn
  • 3,757 Reads 17 Shares
Each year, for more than a decade, Franchise Update Media Group has surveyed hundreds of franchisors about their sales and development practices and compiled the results in the Annual Franchise Development Report (AFDR).
  • Eddy Goldberg
  • 3,816 Reads 10 Shares
I begin this column by stating where I am going with this piece. I am going to put franchise sales legislation and regulation under the microscope, and ask the penetrating question of whether it is, or is not, necessary. (Similar questions should be asked about franchise relationship legislation, but I will leave that for a future column.)
  • Rupert M. Barkoff
  • 4,377 Reads 17 Shares
One of the most anticipated events at each year's Leadership & Development Conference is the presentation of results from the Annual Lead Generation Survey. This year's survey gathered data on sales and recruitment practices from 126 franchisor participants representing more than 42,000 units (38,563 franchised and 3,528 company-owned). Participants consist of franchisors who have registered for the conference and fill out the survey forms. The responses are sorted out and analyzed to provide an in-depth view into the recruitment and development practices, budgets, and strategies of a wide cross-section of franchisors--and provide the basis of our Annual Franchise Development Report (AFDR).
  • Eddy Goldberg
  • 5,871 Reads
Jersey Mike's Subs
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Jersey Mike's Subs
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Jersey Mike's Subs
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Over the last several years, a number of jurisdictions have enacted legislation requiring chain restaurants to disclose caloric content and other information regarding their foods. Most commonly, caloric content must be placed on the menu board or menu near the corresponding food item
  • Anthony Marks
  • 2,011 Reads 3 Shares
It's often the case that the weaknesses of a system are not obvious until that system is catastrophically overloaded. That's when most breakdowns or failures occur. Overloaded electrical systems start fires, overloaded computer systems crash, and overloaded human beings suffer nervous breakdowns.
  • Mel Kleiman
  • 4,035 Reads 1 Shares
Tulsa resident Bill Ramsey had worked hard in the international manufacturing business all his life, and was a bit disappointed when he learned that none of his five children were interested in following him into that industry. He didn't have a lot of family growing up, so he was determined to keep his close.
  • Debbie Selinsky
  • 7,724 Reads 17 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that the search is on for the nation's largest multi-unit franchisees, to be included in the 2011 "MEGA 99" lists. The submission deadline is Tuesday, Nov. 30, 2010.
  • PRESS RELEASE
  • 6,143 Reads 1,014 Shares
All franchise brands strive to deliver a remarkable customer experience. Why? Because that's how you win customer loyalty. Customer loyalty shows up in greater share of the customer's wallet and higher frequency of purchase. Loyal customers spend more per average transaction, and they send referrals to you through the enthusiastic stories they tell, based on doing business with you. You can market all you want, but in the end, customers believe and talk about what they experience.
  • Jack Mackey
  • 8,145 Reads 879 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces the winners of the first-ever All-Pro Sales Awards. The competition was held as part of the Franchise Leadership & Development Conference in Atlanta at the Ritz-Carlton Buckhead, Sept. 22-24, 2010. Two teams participated in the live, on-stage unscripted competition for the All-Pro Sales Team award, and each team's Best Performance awards. The winners were determined by a panel of judges and the audience.
  • PRESS RELEASE
  • 2,837 Reads 15 Shares
Over the past 25 years, franchising has continued to develop and become more sophisticated. The reins of the franchisor have passed from the pioneering founders to established management teams with significant industry experience. Today, many of these companies are publicly traded or majority-owned by institutional equity investors.
  • Dean Zuccarello
  • 5,829 Reads
As a franchisee, you may have found it quite easy to secure a lease with a commercial landlord; however, you may face many roadblocks if, or when, you need to terminate your lease prior to the end of the term.
  • Dale Willerton
  • 12,674 Reads 1 Shares
Gift cards can be an important component of customer loyalty programs. They can help attract customers, driving sales and brand awareness. New federal rules governing the use of gift cards have recently gone into effect. You certainly should be aware of and comply with the new laws.
  • Jan Gilbert and Suzie Loonam Trigg
  • 8,201 Reads 198 Shares
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