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New Jersey Feature Articles

Looking for a franchise opportunity in New Jersey? Whether you're a first-time business owner or a seasoned entrepreneur, New Jersey offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Jersey is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Jersey.

Informative articles to support business buyers, franchisees, and franchisors in New Jersey.

Sometimes leaders gain followers by being flashy and charismatic. And sometimes role models are people like Spencer Smith, the soft-spoken Colorado multi-unit, multi-brand franchisee who has earned his success by "following the program" and the Golden Rule.
  • Debbie Selinsky
  • 11,381 Reads 6 Shares
The economy is improving, bringing with it a sense of optimism. That optimism, however, can be dangerous.
  • John Tschohl
  • 6,488 Reads
The Millennial generation is here. They feel entitled. They negotiate everything. And they'll tell you exactly what is on their mind...even if you don't want to know.
  • T. Scott Gross
  • 7,859 Reads 1,021 Shares
Have you ever noticed over the years that you come across a candidate that just seems to be a great fit for your franchise opportunity and all you have to do is lead them down a mutual exploration process to the sale?
  • Marc Kiekenapp
  • 3,515 Reads 16 Shares
Jayson Pearl has more than 25 years of franchising experience on his resume. For the past year he has led BrightStar Care as its chief brand officer.
  • Kerry Pipes
  • 6,457 Reads
As franchise systems continue to develop ways to attract new customers and create brand advocates from their frequent customers, it is becoming increasingly important for brands to understand consumers' online buying behavior.
  • Josh Allen
  • 3,783 Reads 80 Shares
It seems like a new social media channel pops up every day. How do you know which ones your franchise should be using?
  • James Crater
  • 4,047 Reads 8 Shares
Effective lead nurturing today depends on making sure your message gets absorbed by buyers as they are considering their options.
  • Dayna Rothman
  • 3,409 Reads 20 Shares
Facebook's latest revision of its terms of service, released in early September, essentially lays claim to the right to use or sell your identity, content, and data - without limitations.
  • Daniel Lieberman
  • 2,433 Reads
Without customers, you are out of business. It seems to me that part of learning "how-to-make-customers-loyal" is to ask customers to give you feedback on their experiences of doing business with you.
  • Jack Mackey
  • 8,684 Reads 1 Shares
Jim Fitlow is a lifelong skier and as he loves to say, "Turning is highly overrated."
  • Debbie Selinsky
  • 5,991 Reads
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Fundamentals are stressed in everything from sports to business. Focus in on basic tackling and blocking and success is much more likely to follow.
  • Daniel C. Steenerson
  • 5,323 Reads 1,021 Shares
Customers are fickle, demanding, and opinionated. That's why keeping your customers loyal, satisfied, and saying positive things about you is crucial.
  • Lisa Ford
  • 6,398 Reads 115 Shares
Businesses that offer plastic membership cards, loyalty cards, and key tags to their clients and customers are giving their customers a great incentive to keep coming back and take part in their loyalty programs, promotions, and special offers.
  • Multi-Unit Franchisee
  • 7,243 Reads 1,021 Shares
Last May Paul Brown made a bold move. He left behind his hotel management career to move into the food service arena, taking over as CEO of Arby's.
  • Kerry Pipes
  • 23,040 Reads 2 Shares
Franchisee validation is driven by three factors. The first is unit-level economics. Are franchisees' financial returns meeting their expectations?
  • Joe Mathews
  • 5,871 Reads
How would you grade your sales effort? Is a "C" okay for your company? Are your competitors scoring higher?
  • Marc Kiekenapp
  • 3,070 Reads 16 Shares
Hopefully, you are adopting a standardized real estate process that encompasses a clearly defined all-in-one strategy for site selection, lease negotiation, and legal review.
  • Scott Simcik
  • 3,062 Reads 32 Shares
To stand out among the more than 3,000 active franchise opportunities in today's market, you must seize your buyers' attention with benefit-driven programs and systems.
  • Steve Olson
  • 3,910 Reads 49 Shares
Joe Hertzman is always thinking. When the Louisville, Kentucky, father of four attended sporting events with his kids, he noticed that they always requested waffle cones when they ordered ice cream.
  • Debbie Selinsky
  • 13,773 Reads 1 Shares
You say you want to own a business and make your own decisions? You say that owning a business is one of the few remaining ways to build net worth today?
  • Steve Lefever
  • 5,556 Reads 35 Shares
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Ricky Warman was a Prudential Securities investment manager who chucked the corporate life to take a stab at franchising in the early 1990s.
  • Multi-Unit Franchisee
  • 8,130 Reads 4 Shares
At The Little Gym International, our franchise development process is more high-touch than high-tech.
  • Franchise Update
  • 6,324 Reads 1 Shares
Meg Roberts says her professional career path changed course into the franchising business unexpectedly.
  • Kerry Pipes
  • 7,851 Reads 2 Shares
In an effort to protect and strengthen their brands, national franchisors and corporations often enforce restrictive marketing policies for franchisees and local operations.
  • Gideon Rubin
  • 10,598 Reads 8 Shares
"Location, location, location," long the mantra of real estate, is becoming a key factor in mobile marketing, according to a new report, "How Location Data Is Transforming the Entire Mobile Industry," by BI Intelligence.
  • Eddy Goldberg
  • 2,946 Reads 66 Shares
Knowing what works and what doesn't is crucial for social media marketers. There are a lot of misconceptions, mistakes, and just plain misinformation out there.
  • Daniel Lieberman
  • 2,393 Reads 10 Shares
When Kevin and Laurel Wilkerson, winners of Multi-Unit Franchisee magazine's Veteran Entrepreneurship Award, came to Marco's Pizza from the military using the IFA's Vetfran program, they were pretty sure their total of 44 combined years in the U.S. Army stood them in good stead.
  • Debbie Selinsky
  • 7,096 Reads
You wouldn't authorize a company to dive into your checking account at will to withdraw money for undisclosed "services rendered"? That would be crazy.
  • Multi-Unit Franchisee
  • 4,320 Reads 26 Shares
A new survey that asked consumers to weigh in on food, order accuracy, speed of service, menu, and other items at the top 62 QSR brands found that, not surprisingly, the likelihood of a return visit to a QSR increases from 20 to 81 percent when guests report a higher satisfaction rate.
  • Multi-Unit Franchisee
  • 6,532 Reads 230 Shares

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