Childrens Feature Articles

Childrens Feature Articles

Franchise Sector Showcase

Informative Childrens franchise articles to support business buyers, franchisees, and franchisors.

National marketing efforts on behalf of franchisees have always been one of the benefits of operating within a franchise system. Generally, you sign on, open a store, and you get brand support and marketing from the franchise system. That’s a great advantage, but some multi-unit operators like to take matters a step further... or even several steps further by taking local marketing into their own hands. There are many unique and creative ways for multi-unit operators to approach local marketing. Done right, it’s much more creative and involved than direct mail or coupons, and the results can be taken to the bank. Here are a few twists and tips we uncovered.
  • Kerry Pipes
  • 3,483 Reads 12 Shares
One-third of the nation's population is "minority" (U.S. Census), but only about 10 percent of franchises are minority-owned (National Minority Franchise Initiative). Or, to look at it another way, 90 percent of franchises are not minority-owned.
  • Eddy Goldberg
  • 5,686 Reads 25 Shares
If someone had told Heidi Morrissey 20 years ago that she'd wind up as heir apparent to the family business, Kitchen Tune-Up, she would have probably rolled her eyes in that way that only a teenager can. And if her four siblings had dared to suggest that she, of them all, was most like their master-salesman father, she'd have repeated the eye roll and added an indignant snort.
  • Debbie Selinsky
  • 3,920 Reads 10 Shares
Wouldn't it be great if you could call a home repair service, book an appointment, and be guaranteed they'd show up on time (and not within a four-hour window!), be courteous and respectful, and perform a reliable, professional job?
  • 3,396 Reads 11 Shares
Franchising could be described as the process of taking one success story and translating and multiplying it into many. Whether through genius or pure luck (usually a combination of both) someone created something that worked once. Naturally, the entrepreneurial thought is; if it worked once it can work again, and again, and again. There begins the seed of the franchising journey that can ultimately lead to great success or unfortunately sometimes great failure. The path to either ending is sometimes determined by the first step taken.
  • Jeffrey Davis
  • 11,217 Reads 307 Shares
When doing business in Mexico, it is essential to establish relationships with associates who are well connected. This requires checking their backgrounds and reputations to determine the depth and breadth of their personal and professional networks. Joining local social clubs and business organizations, participating in the American Chamber of Commerce in Mexico, and visiting the nearest U.S. consulate and the Commercial Attaché at the U.S. Embassy are useful ways to obtain such information. Cultivating personal relationships with your Mexican banker and local executives of your joint venture partnership also provides access to this kind of business intelligence.
  • Richard Hill
  • 3,294 Reads 5 Shares
Americans love to have fun--and despite their bulging waistlines, they also like to keep fit--or spend money trying! Between these two trends there's a lot of room for franchise growth--whether for seniors, juniors, or in-betweens!
  • Eddy Goldberg
  • 2,633 Reads 9 Shares
In 1963, women's advocate Betty Friedan wrote in her book, The Feminine Mystique, that women were preparing to break new barriers. Friedan lived to see her prophecies come true before her death earlier this year. And nowhere are the broken barriers more apparent than in multi-unit franchising.
  • Linda C. Ray
  • 4,101 Reads 1 Shares
"To get a good job, get a good education." How many millions of kids have heard that from a concerned parent? And in that simple statement lies boundless opportunity for educational and tutoring franchises worldwide.
  • 10,252 Reads 440 Shares
There are a lot of ties in life. In baseball, a tie goes to the runner. In the hiring process, a tie goes to the boss's son. Well, for customers choosing between competing stores, a tie often goes to the graphics.
  • Bruce Olans
  • 5,359 Reads 1,023 Shares
When doing business in Mexico, it is essential to establish relationships with associates who are well connected. This requires checking their backgrounds and reputations to determine the depth and breadth of their personal and professional networks. Joining local social clubs and business organizations, participating in the American Chamber of Commerce in Mexico, and visiting the nearest US consulate and the Commercial Attaché at the US Embassy are useful ways to obtain such information. Cultivating personal relationships with your Mexican banker and local executives of your joint venture partnership also provides access to this kind of business intelligence.
  • Alberto de la Pena
  • 5,605 Reads 2 Shares
Angry Crab Shack
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There's nothing mysterious about what investors and franchisors want from one another: a reliable partner who can help them achieve their goals. For the franchisor, it's all about brand and unit growth; for the investor, it's return on investment.
  • Eddy Goldberg
  • 3,791 Reads 5 Shares
The do-it-yourself (DIY) handyman trend boosted the fortunes of home supply stores for decades. But as baby boomers aged and time became more precious than money for this generation, "do-it-for-me" (DIFM) handyman services have blossomed - and franchise companies have been quick to take advantage.
  • Eddy Goldberg
  • 8,065 Reads 1 Shares
Chew on the numbers presented in this article and consider the implications for you and your organization from the perspective of your customers and employees--the people you hire and the people you sell to. You will see great numbers to keep in mind when positioning your company, looking for your next location, and developing your next marketing push.
  • Mauricio Velasquez
  • 4,312 Reads 3 Shares
Chew on these numbers and take into consideration the implications for you and your organization from the perspective of your customers and your employees - who you hire and whom you sell to. You will see great numbers to keep in mind when positioning your company, your next office and your next marketing push. Many of these numbers come from my work in the construction, landscape, and business-to-consumer industries, which understood these numbers many years ago. Construction, landscaping, manufacturing, and related industries are in the trenches and don't understand why so many other industries are not getting it.
  • Mauricio Velasquez
  • 2,767 Reads
It's all her son's fault! Twenty-eight years ago, says Alice Schleicher (pronounced "Slisher"), her then 16-year-old, Rick, came home and said, "'Mom and Dad, I saw a restaurant and I want to buy it.'" It was a KFC in Sellersburg, Indiana. "We kind of looked at each other and said, 'Okay, well, we'll buy it.'" She envisioned having four someday. So far, she's exceeded that by 50.
  • Eddy Goldberg
  • 9,609 Reads 1 Shares
Gina Mehr has experienced success; now she wants to be effective.
  • Linda Ray
  • 4,359 Reads 1,014 Shares
Tom Hofer has always been tuned into his own drive and sense of where he belonged. "I did real well in a retail environment after college, but I always knew it wasn't me," Hofer says. "I definitely knew I wanted to own my own business, but wasn't sure what to do. So when the opportunity came up for me to buy a territory with Spring Green, it felt right."
  • Linda Ray
  • 3,556 Reads 9 Shares
Todd Watkins may look like a type-A power franchisee with 22 Martinizing locations and the title of largest franchisee in the system. But the 41-year-old Michigan father has other priorities.
  • Linda Ray
  • 4,690 Reads 25 Shares
Child care-related franchising is hot-and has been for several years. No wonder: the continuing trend of working mothers, as reflected in U.S. Census data. In 2003, about 65 percent of mothers with at least one child under age six worked year-round, compared with 56.8 percent in 1993. More than 70 percent of single mothers have jobs outside the home, and 59 percent of mothers with children under one year of age work outside the home. Furthermore, with rising birth trends showing about four million babies are born every year in the U.S., the population of children under age five is expected to grow from almost 19 million today to more than 21 million in 2015, and close to 30 million in 2050.
  • Eddy Goldberg
  • 4,714 Reads 330 Shares
When Linda Burzynski was offered the CEO slot at Liberty Fitness, the franchising veteran says she hesitated, in part because she didn't feel she was in the best shape, physically, to head up a health and fitness organization.
  • Debbie Selinsky
  • 5,371 Reads 23 Shares
Jersey Mike's Subs
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The quest for knowledge. That, and an increasingly competitive world, coupled with parent demand, is driving the tutoring and learning center industry. It's another growing opportunity in franchising. The Education Industry Association projected growth of 15 percent in this sector last year. Higher expectations, low test scores, and mounting competition for admission to top-tier universities are boosting student enrollment at tutoring and learning centers across the country. Facilities like Sylvan, Huntington, and Kumon are witnessing this exploding growth firsthand.
  • Kerry Pipes
  • 1,930 Reads 5 Shares
Franchise organizations cite these conventions as a vitally important part of their success. Traditionally, the meetings have provided an opportunity to bring franchisees together regularly to share system information and offer training. But these "family" get-togethers are continuing to evolve as franchisors look for new and refreshing ways to attract, motivate, and energize their franchise operators and send them back to their stores full of information and inspiration.
  • Kerry Pipes
  • 3,815 Reads 1,023 Shares
A family-oriented bar? Imagine children playing and laughing as football games are broadcast on big-screen TVs, while parents and patrons have a cold one. It's not as strange a concept as you might think.
  • 3,018 Reads
Australian companies looking to expand beyond their borders are casting a hungry eye on the U.S. market. Physically Australia is over ¾ the size of the United States but there are only 19.9 million people in the country compared to a population of over 293 million in the U.S. What's more, high household and disposable incomes and the almost competitive desire to be the first on their block to try something new give American consumers both the means and the propensity to buy Australian products and services.
  • Kay Ainsley
  • 3,550 Reads
Mary Carol McDaniel and her husband Frank own three (soon to be four) Pump It Up franchises in Alabama and Tennessee. But unlike most multiple unit franchisees, they didn't do a lot of research or planning or interviewing of franchisors to decide on a concept. It walked up to them.
  • 4,685 Reads 177 Shares
Who ever forgets those early embarrassments? The careless and overheard remark in high school that gets repeated for months, the ticket for running a stoplight the day after you got your license-everyone knows those.
  • Ripley Hotch
  • 11,104 Reads 1 Shares
Mary Carol McDaniel and her husband Frank own three (soon to be four) Pump It Up franchises in Alabama and Tennessee. But unlike most multiple unit franchisees, they didn't do a lot of research or planning or interviewing of franchisors to decide on a concept. It walked up to them.
  • 6,001 Reads 215 Shares
Jo Kirchner never planned to run a school system. Happily operating her own public relations firm near Atlanta, in 1988 she made a presentation to the Roswell Chamber of Commerce, which was starting a marketing program to attract developers of high quality homes. She got the job, and she started making presentations to area groups about the marketing project.
  • 5,181 Reads 205 Shares
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