Brand Strategy - Franchising.com
Company Added
Company Removed
Apply to Request List

Brand Strategy

A long-term plan for growing your franchise business is critical for continued success. As a cross-functional program to achieve the franchise business goals, a solid brand strategy, accompanied by time-tested tactics, provides a roadmap for future growth.

RECENT HEADLINES

AnswerConnect
Boost your brand with AnswerConnect, the IFA's preferred vendor. Our 24/7 service ensures growth through professional call answering, lead capture, and appointment setting. Let us save you time and help your brand seize every opportunity.
Request Info
Learn More
Red Roof Inn
SPONSORED CONTENT
Red Roof Inn
SPONSORED CONTENT
Red Roof Inn
SPONSORED CONTENT
3 key strategies that can help multi-unit franchisees be ready to address reputation management issues.
  • Kendall Rawls
  • 3,865 Reads 29 Shares
Community engagement is a great way to build solid local relationships. Here are several examples of how to make it happen in yours.
  • Bob Phibbs
  • 2,909 Reads
8 key findings from data, technology, and market research firm’s assessment of the current consumer marketplace
  • Kerry Pipes
  • 3,199 Reads 1 Shares
As 2022 winds down, this Gartner report looks ahead to 3 trends that will have an impact on CMOs in 2023
  • Eddy Goldberg
  • 3,153 Reads 7 Shares
Whether or not a recession does hit the U.S. economy, or when, these 7 steps to "recession-proof" your business are good advice year-round
  • Eddy Goldberg
  • 5,659 Reads 28 Shares
The Ultimate Guide to Retail in 2023," a 30-page e-book from Channable, is a timely aid for planning your retail strategy and tactics in the coming year
  • Eddy Goldberg
  • 5,575 Reads 6 Shares
How to increase system-wide profitability and growth by focusing on unit-level economics
  • FranConnect
  • 7,757 Reads 31 Shares
E-book: The SMS Marketer’s Guide to Customer Loyalty & Retention
  • Eddy Goldberg
  • 12,130 Reads 5 Shares
How well is your franchise succeeding at communicating and demonstrating your brand’s identity to your customers?
  • Evan Hackel
  • 3,736 Reads 25 Shares
How Pure Barre uses its marketing programs to benefit its franchisees
  • Franchise Update Media
  • 549,215 Reads 56 Shares
How Kiddie Academy’s CMO gets franchisees to embrace major marketing initiatives
  • Helen Bond
  • 3,049 Reads 110 Shares
Hungry Howie's Pizza
SPONSORED CONTENT
Hungry Howie's Pizza
SPONSORED CONTENT
Hungry Howie's Pizza
SPONSORED CONTENT
Online reviews and reputation management are more important than ever; a survey from Podium puts numbers on this trend.
  • Eddy Goldberg
  • 6,819 Reads 25 Shares
How Jack in the Box’s CMO is adapting the brand’s communication and marketing strategies to match new consumer behaviors
  • Franchise Update Media
  • 3,617 Reads 25 Shares
Looking to partner with a new PR agency? Here are 5 things to know!
  • Heather Ripley
  • 3,909 Reads 3 Shares
Are you overlooking the many opportunities available in marketing to seniors?
  • Eddy Goldberg
  • 4,277 Reads 9 Shares
Online retailers must weigh speed and cost against sustainability in the new marketplace
  • Nate Burke
  • 2,535 Reads 2 Shares
Summer is the best time for retailers to prep for the winter holidays (really!). Here are 9 ways to start.
  • Bob Phibbs
  • 3,392 Reads 1 Shares
Follow the "Four P's" of the sales process and watch your results improve.
  • Evan Hackel
  • 3,426 Reads 12 Shares
6 ways marketers can increase their influence in 2021
  • Debbie Qaqish
  • 2,998 Reads 6 Shares
Brick-and-mortar retail stores can counter online shopping with 3 three tips that emphasize their competitive advantages
  • Bob Phibbs
  • 2,921 Reads 1 Shares
Nékter Juice Bar found success using a multi-tiered approach to connect with customers during the pandemic
  • Franchise Update Media
  • 2,809 Reads
Movita Juice Bar
SPONSORED CONTENT
Movita Juice Bar
SPONSORED CONTENT
Movita Juice Bar
SPONSORED CONTENT
The post-Covid economy presents multiple opportunities for consumer marketers
  • Evan Hackel
  • 3,742 Reads 6 Shares
Want your customers to fall in love with your brand? 9 tips and examples of companies already doing it!
  • John Tschohl
  • 4,042 Reads 74 Shares
To sell more franchises, align your prospect’s vision with your brand offering—which means listening!
  • Evan Hackel
  • 1,040 Reads
Over-the-top advertising and cultivating influencers allowed Capriotti’s to open new stores and record same store sales increases in 2020
  • Franchise Update Media
  • 3,931 Reads 5 Shares
As influencers proliferate during Covid, here’s why it’s so important to build “brand tribes”
  • Amelia Neate
  • 3,296 Reads 4 Shares
Marketing during Covid takes a decidedly digital turn. Here are some tips to move you toward your desired ROI.
  • Nate Burke
  • 3,154 Reads 21 Shares
How to use local location and consumer data to market more cost-effectively with a tight budget
  • Jeffrey Lentz
  • 4,603 Reads 20 Shares
How will Covid-19 change consumer habits when it comes to retail and restaurants?
  • Shawn Bland & Jamie Sullivan
  • 2,715 Reads 8 Shares
With so many choices, what is the best strategy for positioning your brand in 2020?
  • Karen M. Wenning
  • 5,279 Reads 39 Shares
Share This Page

Subscribe to our Newsletters