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Brand Strategy

A long-term plan for growing your franchise business is critical for continued success. As a cross-functional program to achieve the franchise business goals, a solid brand strategy, accompanied by time-tested tactics, provides a roadmap for future growth.

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Sociallybuzz
Sociallybuzz, founded in 2009, is the #1 Social Media Marketing Agency to help franchisors and franchisees increase their revenues, drive sales, and build awareness.
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Dog Drop
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Dog Drop
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Dog Drop
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Tired of hearing about Gen Y, better known as the Millennials? Here comes Gen Z, your next wave of customers and employees!
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In case you hadn't noticed, a new generation has begun applying for full- and part-time jobs: Generation Z.
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People walk in, not yet customers... and what do they see? Your brand and marketing efforts got them to the door, but now that they're in, what do you want them to see first?
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This past September Value Place, the largest economy, extended-stay hotel brand in the U.S., named Kelly Poling executive vice president and chief marketing officer.
  • Kerry Pipes
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So, you're hiring again. You have positions open and want to make sure the employees you bring in will meet your goals--or exceed them.
  • Adam Pierno
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Millennials, especially the younger half of the demographic, came of age during the Great Recession. As they entered the job market, they experienced hard financial times that limited earning opportunity for many.
  • Adam Pierno
  • 3,435 Reads 1,023 Shares
Simplification and a renewed focus on business and life have taken center stage for Anand Gala since we profiled him in 2010.
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Frances Allen is no stranger to big brands. Over the past 25 years, she's logged successful stints as a senior marketing executive at Dunkin' Donuts, Sony Ericsson, PepsiCo, and Frito-Lay.
  • Kerry Pipes
  • 3,715 Reads 1,021 Shares
Frances Allen, executive vice president and chief brand officer for Denny's since July 2010, is no stranger to big brands.
  • Kerry Pipes
  • 3,408 Reads 1,021 Shares
Rich Hope spent three decades in advertising and is comfortable planning marketing strategies and executing successful campaigns.
  • Kerry Pipes
  • 2,325 Reads
Defining and executing brand strategy for more than 1,150 domestic and international Auntie Anne's franchise locations is no small task.
  • Kerry Pipes
  • 4,422 Reads 1,021 Shares
Hungry Howie's Pizza
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Hungry Howie's Pizza
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Hungry Howie's Pizza
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Managing brand strategy for more than 1,150 domestic and international franchise locations is no small task.
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  • 3,658 Reads 1,021 Shares
What does franchise marketing have in common with a two-headed turtle?
  • Melinda Caughill
  • 6,291 Reads 1,021 Shares
You won't find much disagreement among today's franchise CMOs and marketing executives with the statement, "Mobile marketing matters."
  • Eddy Goldberg
  • 3,698 Reads 1,021 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
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Steven Rogers has set his company apart from the crowd with a winning formula on acquiring franchise systems in the residential services field. As president and chief executive officer of the Franchise Company, Rogers has amassed 9 franchise operations that provide services to more than 400,000 customers through a network of more than 2,000 franchisees employing 8,500 workers.
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