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Media

Finding the right mix of media options within your media budget is challenging, with choices more numerous every year. From programmatic and digital advertising to social media to traditional advertising and marketing channels such as TV, radio, print, and outdoor advertising, fitting it all into an effective media strategy is more critical than ever.

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Tropical Smoothie Cafe
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Marketo’s “Definitive Guide to Digital Advertising” is a valuable resource for marketers to succeed in 2021
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Text messaging is an effective way to reach consumers, sell franchises, and communicate internally
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When it comes to a successful social media strategy, Valerie Kinney's advice for franchisors is succinct. "Stay focused, yet nimble," says Kinney, vice president of marketing for CertaPro Painters.
  • Helen Bond
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Attracting customers in 2016 takes many forms--and platforms--sometimes all at the same time. Here are a few tactics franchise brands are using to drive customers into their stores, keep them there, and reward them.
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Public relations is witnessing something of a tactical evolution these days, but at its core it's still all about communication and relationships. No two elements are more fundamental--or effective--in designing and executing a franchise PR strategy.
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Getting to "Aha!" with candidates requires a special set of skills. Does your team have them?
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Matt Smith, CMO at sweetFrog Premium Frozen Yogurt, dishes on 2016 changes to the brand's marketing strategies and tactics.
  • Matt Smith
  • 11,297 Reads 9 Shares
Just 3 months to go in 2015. Use these 4 tips on how to finish the year strong in social media marketing!
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  • 10,497 Reads 1,023 Shares
Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report.
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GoTo Foods
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Magazines, newspapers, direct mail, billboards, and other print media have been the backbone of business-to-business and consumer marketing for centuries.
  • Steve Olson
  • 10,419 Reads 3 Shares
The past few years have seen an increased use of animated cartoon by sponsors at Franchise Update Media conferences.
  • Toonimo
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The European Court of Justice dealt a defeat to Google and a victory for privacy advocates when it ruled that people in the EU have the right to have data about them deleted from online databases.
  • Daniel Lieberman
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Businesses that successfully transition to social organizations will have a competitive advantage over those that do not.
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For better or for worse, social media marketers know that their clients and/or superiors are judging the success of their efforts.
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Mobile-friendly websites and responsive web design are now among the hottest topics in the online world.
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With the Amended FTC Rule mandatory as of July 1, Franchise Update asked franchisors in different industries, and of varying size and maturity, for their thoughts on the pros and cons of using Item 19 of their FDD as a sales tool. Short answer: great idea, and a real competitive edge—as long as the brand is doing well and you keep it legal. The devil, as usual, is in the details.
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Sure, you're measuring your advertising spending and marketing budget. But are you measuring the numbers that matter? Savvy franchisors who do are reaping bigger rewards at significantly lower costs.
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  • 10,174 Reads 1,023 Shares
There are a lot of ties in life. In baseball, a tie goes to the runner. In the hiring process, a tie goes to the boss's son. Well, for customers choosing between competing stores, a tie often goes to the graphics.
  • Bruce Olans
  • 6,903 Reads 1,023 Shares
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