"A man needs a maid." --Neil Young, circa 1972
So does a woman. And so do two-person households. Today, ever-on-the-go Americans are finding less and less time to take care of the dust and dirt that fills their homes. Others just simply don't like the mundane, time-consuming tasks of scrubbing and scouring their abode (and commode). That's why over the last three decades home cleaning and maid services have sprouted, flourished, and continue to show significant growth in the franchising industry.
According to a recent report by the Freedonia Group, annual revenues for commercial and residential cleaning services are expected to advance 5.3 percent each year through 2011, reaching $62.8 billion. The researchers have identified a shift away from do-it-yourself cleaning, particularly in the residential market. Dual-income families simply don't have the time to scrub their homes for that professionally maintained look and are searching for outside providers. In addition, as the average age of Americans continues to rise, many older homeowners will be physically unable to maintain their homes in the manner they once did.
Need more proof of the economic potential of maid service franchises? Just consider how they continue to ride atop the annual Entrepreneur magazine Franchise 500 listings every year. A number of familiar names of residential cleanup players are sweeping up profits in this game: Merry Maids, Maid Brigade, The Maids Home Service, The Cleaning Authority, Molly Maid, and CottageCare are all on that coveted list.
Here's a quick rundown on some of the key players.
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