When one brand just won't do, growth-hungry franchisees add new ones. And why not? Operating multiple concepts provides power in numbers--units, brands, territories, and cash flow--plus the additional security of spreading risk across different brands and territories.
But as experienced multi-brand operators will quickly tell you, it takes an efficient infrastructure to successfully manage more than one brand. Their organizations have talented people at all levels who know how to work well together to benefit the company, its employees, and its customers. Then there's the leverage multi-brand franchising creates, the economies of scale in advertising, market penetration, and buying power, to name just a few areas.
We've again asked FRANdata for their latest data on multi-brand franchising. This is the sixth year the market research firm has provided us with their list of the country's Top 50 multi-brand franchisees. Curious to see which 25 brands are most popular among the Top 50? Some of the most popular this year are Pizza Hut, KFC, Taco Bell, Burger King, and Hardee's.
Numbers are one thing, but nothing really tells a story better those who live and breathe it. This issue, we caught up with six busy multi-unit, multi-brand operators. Each has a unique story, yet all share the commonalities that drive franchisee success: a desire to serve their customers, to provide jobs and opportunities for the people they employ, and a burning passion to grow their business. Here's a sample of what you'll discover in their profiles:
The only publication dedicated exclusively to the hottest topic in franchising - Multi-Unit and Multi-Brand Franchisees.
A unique event because it is highly influenced by its advisory board, consisting of the very best multi-unit franchisees. The board works diligently to ensure that the conference delivers on its promise of being the best platform for franchisees to learn how to grow their businesses.