Why Passion-Driven Franchise Investing Produces the Best Returns

What makes you passionate about investing?

Obviously, the financial returns can be very motivating. But if that is the only factor that keeps you engaged, you might want to rethink your priorities — especially if you are considering franchise investing.

Like any investment, franchises pose plenty of risk. On top of that, they also require a level of hard work and hands-on involvement that other avenues may not. Day in and day out, you will be rolling up your sleeves, making tough decisions, and immersing yourself in the business.

With this being the reality, even an extremely profitable opportunity can end up feeling like drudgery if you aren’t passionate about your franchisor’s offering and overall mission.

Profit through passion

At Crunch Franchise, we constantly see how a passion for fitness, wellness, and community leads to a top-notch ROI. For example, we have a husband-and-wife franchisee team who, when launching their first Crunch Fitness club, struggled mightily to get things up and running. They maxed out their credit cards, took out loans, and poured in a lot of blood, sweat, and tears as they tried to make things work.

Never in a million years would they have put their family’s livelihood on the line if they didn’t believe in our mission. Fortunately, their persistence paid off. Not only has their club become one of our top-performing franchises, but the couple has also launched a second location that is equally as successful. Needless to say, we are extremely proud of them and feel so fortunate to have them on board.

Passion is what allowed this couple to persevere and make millions, and it can help you do the same wherever you choose to invest your hard-earned dollars.

Love what you do

According to Gallup, a majority of the U.S. workforce is professionally disengaged. For these individuals, work is a chore that does not provide them with much (if any) emotional fulfillment. They slog through their days wishing they were doing something else, going through the motions, and doing the bare minimum.

Needless to say: They aren’t loving their lives.

As a potential or existing franchise investor, you have a huge opportunity to buck this trend. There are thousands of franchisors to choose from. I guarantee you can find an investment that aligns with your personal passions. Once you do, you will realize that feeling passionate about your work yields motivation. In fact, studies show that happiness makes people more productive.

When the going gets tough, you won’t want to throw in the towel. Instead, you will feel extra motivated to keep pressing onward. Then, after a hard day’s work, you will leave feeling refreshed and accomplished — not drained and exhausted. You will have more left over in the tank when the day is done, and you can be sure your family and friends will appreciate that. I know mine do.

Working in an industry that I love has made all the difference in my career and personal life. I’ve turned my passion for exercise into a lifetime of learning, growth, fun, and stability. I started out by cleaning gym equipment in a local health club, and because of my passion I’ve made it to where I am today with “relatively” little stress along the way.

Your business should support your life and unlock the door to fulfillment. It should not be the barrier that prevents you from living your life and loving every minute of it. If you are going to invest in a franchise for the long haul, it’s in your best interest to care deeply about the company’s cause.

Don’t be swayed by savvy sales pitches that claim financial returns as the sole goal and benefit of the investment. Instead, follow your heart. Partner with a brand that aligns with your personal passions.

Ben Midgley is the CEO and co-founder of Crunch Franchise. Since 2010, he has led the brand’s creation and development, turning it into the fastest launch of any full-sized franchise in the fitness industry. He is the co-author of “Golden Circle Secrets,” rated the No. 1 sales management and No. 1 customer service book on Amazon.