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Customer surveys like NPS are useful, but require moving beyond the numbers.
  • Chad Storlie
  • 6,136 Reads 37 Shares
Multi-Unit Franchisees Discuss The Importance Of Community Involvement and the Kinds Of Leadership Qualities They Look For In Employees.
  • Multi-Unit Franchisee
  • 2,947 Reads 15 Shares
Make your ad funds more flexible and increase the effectiveness of your franchisees' advertising and marketing.
  • Kay Ainsley
  • 7,277 Reads 8 Shares
CMOs discuss what today's franchise prospects expect from their brand's marketing department.
  • Eddy Goldberg
  • 3,979 Reads 8 Shares
Arizona's Angry Crab Shack prepares to go national and is looking for early investors.
  • Ron Lou
  • 5,782 Reads 10 Shares
2019 Noble Cause MVP winner Jeff Burroughs is deeply involved in community service.
  • Helen Bond
  • 5,664 Reads 5 Shares
7 lessons for investors during today's volatile times.
  • Carol Schleif
  • 3,877 Reads 4 Shares
Regis Corporation announces the sale and conversion of 190 company-owned salons to multi-unit operator Super C Group.
  • Multi-Unit Franchisee
  • 6,649 Reads 21 Shares
5 Keys To Consider When Looking At Adding Additional Brands To Your Portfolio.
  • Kendall Rawls
  • 4,012 Reads 67 Shares
How Your Employees Can Handle Irrational Customers With A Calm, Effective Approach.
  • John DiJulius
  • 3,352 Reads 33 Shares
Lead generation is only step one. The next step is meeting prospects where they are.
  • Michael A. Peterson
  • 4,580 Reads 36 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Using PR to build your brand is good for all brands, but especially useful for emerging ones.
  • Lora Kellogg
  • 4,234 Reads 41 Shares
Multi-Unit Franchisees Talk About How They Allow Their Employees To Innovate & Describe Their Own Involvement In Operations.
  • Multi-Unit Franchisee
  • 4,332 Reads 12 Shares
Highlights from the 2019 Annual Franchise Development Report (AFDR). This week: What was the average cost per lead and cost per sale at more than 100 franchisors?
  • Eddy Goldberg
  • 3,893 Reads 13 Shares
CEO Q&A: 6 CEOs on what makes a good management team
  • Eddy Goldberg
  • 4,719 Reads 31 Shares
Franchise Update's first annual Innovation Awards produce 17 winners.
  • Kerry Pipes & Eddy Goldberg
  • 11,316 Reads 62 Shares
Pratiksha and Noel Rigley came to the U.S., worked hard, and are the 2019 American Dream MVP Award winners.
  • Helen Bond
  • 7,082 Reads 74 Shares
Tips from 6 franchisees on how to carry out a successful grand opening.
  • Sara Wykes
  • 7,973 Reads 101 Shares
Mega Operator Brent Veach Continues To Grow Del Taco In Arizona.
  • Multi-Unit Franchisee
  • 3,608 Reads 51 Shares
A succession planning criteria that goes well beyond operational efficiency.
  • David Weaver
  • 4,648 Reads 23 Shares
"World-Class" Customer Service Gives You An Opportunity To Create Customers For Life.
  • John DiJulius
  • 3,355 Reads 20 Shares
Wienerschnitzel
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Wienerschnitzel
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Wienerschnitzel
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Winners of the first Franchise Innovation Awards announced in 17 categories.
  • Franchise Update
  • 8,433 Reads 168 Shares
How Coyote Ugly Saloon's innovative marketing strategies are improving ROI.
  • Leejon Killingsworth
  • 6,175 Reads 116 Shares
Multi-Unit Franchisees Talk About How They Measure Growth & Where They See Themselves In The Future.
  • Multi-Unit Franchisee
  • 3,407 Reads 19 Shares
1) Is NPS overrated, or just overused?; 2) Exploring the value of emotion-driven engagement (Deloitte study); 3) IAB issues guidelines on user-generated content; 4) Four social media marketing ideas from Social Media Examiner.
  • Eddy Goldberg
  • 3,576 Reads 4 Shares
CMOs talk about the role of the marketing team in franchise sales and development
  • 3,280 Reads 6 Shares
As the war on facts continues, franchising must learn to tell truth from fiction
  • Darrell Johnson
  • 4,049 Reads 14 Shares
2019 MVP Jake Alleman got in on the ground floor with his two Southern-based food brands.
  • Helen Bond
  • 8,592 Reads 8 Shares
Avoid hefty fines by vetting your international distributors carefully.
  • Joyce Mazero
  • 7,722 Reads 28 Shares
Multi-Unit Firehouse Subs Operator Opens His Newest Store in Rockford, Illinois.
  • Multi-Unit Franchisee
  • 4,140 Reads 18 Shares
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