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In case you missed it (and when it comes to marketing and social media there's plenty to keep up on), MarketingSherpa published its Wisdom Report, "Marketing Wisdom for 2012" earlier this year.
  • Eddy Goldberg
  • 3,101 Reads 1,023 Shares
I am convinced that someday the franchising community will finally get around to unleashing its biggest competitive strength: unit predictability.
  • Darrell Johnson
  • 4,889 Reads 1 Shares
We asked two franchise marketing pros what they're doing to provide more timely - and relevant - responses to prospect inquiries.
  • Franchise Update
  • 2,541 Reads 153 Shares
Here are four reasons local business marketers should continue to use the Yellow Pages.
  • Daniel Lieberman
  • 2,917 Reads 24 Shares
Since national health care reform was signed into law in March 2010, it has generated strong reaction from multi-unit franchisees and small-business owners across the nation.
  • Debbie Selinsky
  • 5,415 Reads 1 Shares
When we talk about customer service, we usually think about how we deal with the people who walk through our doors--both physical and virtual--to purchase our products and services.
  • John Tschohl
  • 25,090 Reads 44 Shares
Procrastination is like a virus. It creeps up on you slowly, drains you of energy, and is difficult to get rid of if your resistance is low.
  • Dr. Tony Alessandra
  • 6,014 Reads 1,014 Shares
Effective leadership is based on ongoing input and feedback. Where 20 years ago managers rarely asked for input, today effective leaders are regularly seeking and receiving employee feedback.
  • Timothy Bednarz
  • 5,047 Reads 240 Shares
Gavin Hart loves his Dairy Queen vanilla cones and Dunkin' Donuts coffee. But he also loves to see his customers enjoy them, too.
  • Debbie Selinsky
  • 5,676 Reads 360 Shares
If somebody were ever to build the Hollow Business Phrase Hall of Fame, this one stands right up there with "Your call is very important to us."
  • Steven S. Little
  • 3,067 Reads 158 Shares
The cost of credit card data compromise has risen nearly 70 percent since 2010 (Cost of Cyber Crime Study, 2011).
  • Gary Glover
  • 5,824 Reads 1 Shares
Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
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Public relations is a business and a world unto itself, and most franchisors should consider outsourcing their publicity efforts when they can afford it.
  • Steve Olson
  • 12,514 Reads 1 Shares
Franchise candidates need easy access to capital. Many candidates who were "slam dunks" to get financing in the past are now receiving rejection letters and are faced with the prospect of trying to finance franchise opportunities through internal funds or with help from friends and family.
  • Joe Mathews
  • 5,576 Reads 29 Shares
It's fitting that Johnny Collins runs marathons. The persistence and long-term training needed to finish a 26.1-mile race is mirrored in Collins' long, difficult quest to start his own business.
  • Tracy Staton
  • 5,744 Reads 1 Shares
Franchising is bursting (not busting!) out all over this spring, with a flurry of activity in financing, M&A activity, and franchisee incentives.
  • Eddy Goldberg
  • 5,498 Reads 1 Shares
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 6,216 Reads 311 Shares
The Coalition of Franchisee Associations (CFA) has recently added two new franchisee association groups to its ranks.
  • Multi-Unit Franchisee
  • 4,987 Reads
Managers are inundated with a high volume of information and required to make multiple decisions daily.
  • Timothy Bednarz
  • 16,980 Reads 2 Shares
What customers value most changes constantly, and the pace of change has increased exponentially with the economic recession, says marketing/management expert and best-selling author Jaynie L. Smith.
  • Jaynie L. Smith
  • 4,577 Reads 144 Shares
Robert Branca, Jr., is part of the Dunkin' Donuts family...seriously. Branca and his family own 60 Dunkin' Donuts in New England.
  • Multi-Unit Franchisee
  • 5,232 Reads 53 Shares
Defining and executing brand strategy for more than 1,150 domestic and international Auntie Anne's franchise locations is no small task.
  • Kerry Pipes
  • 5,692 Reads 1,021 Shares
Jersey Mike's Subs
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Jersey Mike's Subs
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Jersey Mike's Subs
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One brand, two brands, three brands, more. When it comes to growth and expansion, that's exactly what many multi-unit operators have in mind.
  • Kerry Pipes
  • 12,260 Reads 6 Shares
A recent article in QSR magazine explores how foodservice companies can increase sales and build stronger brand loyalty with consumers by licensing their products for sale in supermarkets and other retail outlets.
  • Eddy Goldberg
  • 3,102 Reads 153 Shares
As chief marketing officer for Interim Healthcare, Linda Shaub oversees the company's branding and consumer-facing activities across a network of 332 franchise locations that provide medical staffing and in-home care services in 43 states.
  • Kerry Pipes
  • 2,858 Reads 99 Shares
When we're children, we all dream of possessing the awesome powers of superheroes.
  • Melinda Caughill
  • 4,933 Reads 205 Shares
It's an open question whether anyone can do much to help make their content go viral.
  • Daniel Lieberman
  • 3,309 Reads 4 Shares
Is anybody else as fed up as I am with hearing about how bad things are? Let's get on with it already and start focusing on what we can do to survive--and thrive--in the new reality.
  • Carol Schleif
  • 6,126 Reads 62 Shares
In the current economic climate, where businesses are merging, downsizing, and outsourcing at mind-boggling rates, it's hard to maintain your leadership equilibrium.
  • Joelle Jay, Ph.D.
  • 4,729 Reads 111 Shares
Serving customers is not a punishment; it is a privilege. That's how I want my team members to think.
  • Dave Melton
  • 8,735 Reads
Franchisee satisfaction is a pillar of our business. It is both a point of emphasis and a source of great pride for the our executive team and support staff.
  • Franchise Update
  • 4,502 Reads 240 Shares
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