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When Hollywood directors cast a superstar they count on two things, box office draw and the professional actor's ability to act
  • Rick Barrera
  • 8,132 Reads 1,021 Shares
Quality and price are two criteria for consumers when making a purchasing decision.
  • John Tschohl
  • 5,954 Reads 23 Shares
Zane Tankel doesn't think of himself as a bleeding heart. He's been repeatedly recognized for his ability to build a hefty bottom line
  • John Carroll
  • 5,912 Reads 73 Shares
Growth: the all-American measure of success. But what kind of growth? And how do you measure growth in relation to success?
  • Steve LeFever
  • 12,881 Reads 1,021 Shares
The good news for franchise recruitment is there are key lead generation sources that will work to various degrees of success.
  • Steve Olson
  • 5,693 Reads 121 Shares
The rapid increase in social media channels has provided new opportunities to build relationships with promising franchisee prospects, but it also has brought new levels of confusion, uncertainty, and a feeling of overload.
  • Franchise Update
  • 7,533 Reads 154 Shares
Unit-level economics. This single key is the greatest predictor of a franchisor's future success!
  • Joe Mathews
  • 5,136 Reads 1,023 Shares
As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 5,776 Reads 195 Shares
By its very definition, the word "leader" evokes the concept of change. Leaders take us toward or away from something, into a new reality.
  • Jon L. Luther
  • 3,029 Reads 1 Shares
How happy are your franchisees? In an honest and lucid moment, would they encourage other candidates to invest in your franchise, or tell them to run like the wind? If given the chance, would they make the same investment again or hightail it in another direction--and how would you know? Have you anonymously contacted franchisees to pose these questions, conducted a franchisee satisfaction survey, or are you just relying on a gut feeling?
  • Joe Mathews
  • 4,777 Reads 127 Shares
Americans' love affair with big, chewy cookies was just taking off in the late 1970s when Lawrence "Doc" Cohen exited the retail pharmaceutical industry after 15 years to open his first Great American Cookies store in Lafayette, La.
  • Debbie Selinsky
  • 7,796 Reads 8 Shares
Marco's Pizza®
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Marco's Pizza®
SPONSORED CONTENT
Marco's Pizza®
SPONSORED CONTENT
Forecasting is a tricky business, involving equal amounts of data crunching, interpreting economic and general news events, common sense, and guessing.
  • Darrell Johnson
  • 7,173 Reads
Social Media has certainly proven to be a fantastic medium to cross-reference opinions, insight and perspectives. I often utilize Social Media to gain varying thoughts from both within and outside the franchise community.
  • Paul R Segreto
  • 19,807 Reads 1,020 Shares
In my book, Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty, I explain how to differentiate your brand by designing and delivering extraordinary customer experiences that instantly differentiate your company.
  • Rick Barrera
  • 13,167 Reads 2 Shares
John Scharnweber grew up in the restaurant business, starting at the bottom as a dishwasher and busboy growing up in Minneapolis.
  • John Carroll
  • 6,221 Reads
In a perfect world, businesses would only be sold when they are healthy and attractive to buyers.
  • Domenic Rinaldi
  • 4,972 Reads 42 Shares
If you have not yet experimented with applications like FourSquare and Gowalla on your mobile device I suggest you load them and become familiar.
  • Scott Klososky
  • 8,367 Reads 1,023 Shares
Franchise Payments Network processes payments for more than 120 franchise chains across the retail, restaurant, service, and lodging sectors. This makes us uniquely positioned to provide a snapshot of the economy in franchising. Over the next few issues we are going to drill down and decipher what we are seeing in payment trends in the franchise space, with the goal helping you make better operational and marketing decisions. Let's begin with a 30,000-foot look at how consumers pay for transactions in franchise businesses
  • Tom Epstein
  • 6,562 Reads
The inspiration for Randy Elias's expansion into a new franchise concept came from a restaurant he'd been frequenting for years.
  • Tracy Staton
  • 6,731 Reads 84 Shares
By his own description, Greg Thomas is ADHD. Sitting down to read a book, watching professional sporting events, or lounging on a beach doesn't really interest him.
  • John Carroll
  • 9,562 Reads 3 Shares
The new Google+ network has debuted. The social media community is scrambling to figure out what it's good for and where it may be going.
  • Daniel Lieberman
  • 3,483 Reads 8 Shares
Potbelly Sandwich Works
SPONSORED CONTENT
Potbelly Sandwich Works
SPONSORED CONTENT
Potbelly Sandwich Works
SPONSORED CONTENT
Last month I discussed three steps for businesses to get started in social media.
  • Erica McClenny
  • 9,040 Reads 2,317 Shares
The stagnant economy. Sustained unemployment. Rising food and gas prices. It's no wonder consumers are more value-conscious than ever before.
  • Denise Lee Yohn
  • 5,662 Reads 30 Shares
Most of you have already seen for yourselves that customers are willing to comment about experiences with your brand, especially online.
  • Jack Mackey
  • 4,256 Reads 183 Shares
Any experienced multi-unit operator understands that great employees ultimately need opportunities to grow and advance.
  • Kerry Pipes
  • 7,000 Reads 126 Shares
Desi Williamson has led a diverse career as a corporate sales and marketing executive, entrepreneur, motivational coach for the Minnesota Vikings, and now restaurant owner.
  • Desi Williamson
  • 5,852 Reads 165 Shares
Do your employees know what makes your company radically different from all of your competitors?
  • Rick Barrera
  • 9,323 Reads 1,491 Shares
Steve Bowen knew how to handle a good paint job. But as an independent businessman he was stretched thin and was wearing many different hats as he tried to manage his own painting company.
  • Kerry Pipes
  • 5,706 Reads 195 Shares
Online marketing, social media, and social commerce have created an environment that places an increased burden on franchise marketing departments.
  • Keith Klein
  • 11,088 Reads 1 Shares
Franchisors and franchisees will always face the challenge of living harmoniously in two business worlds that are not quite the same.
  • Steve Olson
  • 2,681 Reads 3 Shares
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