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Franchisors seeking to build a loyal customer following and remain competitive in 2011 must develop and deliver national and local marketing programs for their franchisees--deploying the latest social media tools in addition to their traditional methods.
  • Kerry Pipes
  • 4,317 Reads 168 Shares
Access to capital has been a bane to franchise growth for nearly three years. Much of the blame has been placed on lenders, who have been notoriously gun-shy since the September 2008 financial debacle.
  • Eddy Goldberg
  • 5,581 Reads 57 Shares
As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 7,073 Reads 1 Shares
From what you read in the media, does it feel like 88 percent of ad dollars are still being spent on old media?
  • Michael Sick
  • 8,443 Reads 1,021 Shares
A financial legacy can provide an incomparable "leg up" to offspring--if they are adequately prepared. However, inelegant handling of the training stage can create generations of enmity, or breed unmotivated individuals with an entitlement attitude. A family business (especially if some offspring participate in day-to-day operations while others do not) presents even more complexity, particularly in the area of "fairness." Following are a few things to think about as you grapple with starting the preparation process.
  • Carol Clark
  • 5,015 Reads 45 Shares
Until your organization figures out how to drive higher sales and profits at existing stores, adding new units is very risky. The only time McDonald's got in real trouble came when they focused on growing sales by adding new units while neglecting to grow same store sales.
  • Jack Mackey
  • 8,860 Reads 1,014 Shares
When Shelly Sun and her husband JD founded BrightStar, their full-service healthcare staffing agency in 2002, the concept was rooted in their experiences searching for quality care for JD's sick grandmother. "We were managing multiple relationships and thought how great it would be to have one company handle the entire continuum of care," says Sun, CEO of BrightStar.
  • Debbie Selinsky
  • 7,208 Reads
In the course of my speaking and consulting engagements, I've found that many franchisees have given up even trying to get meaningful references on promising job applicants. From the frustrating experiences recounted to me by others and my own company's policy, I know that most employers will report only dates of employment and the starting and ending wage or salary figures.
  • Mel Kleiman
  • 8,062 Reads 1 Shares
Mobile applications allow customers to choose location, menu, and to select from the menu.
  • James Stewart
  • 3,388 Reads 110 Shares
Allow me to share something that is staggering to me. I spend thousands of dollars a year with many companies that have no idea I exist - and so do you.
  • Scott Klososky
  • 2,044 Reads 2 Shares
Many reputable marketing firms and agencies have dubbed 2011 as "the year of social"... and with good reason.
  • Erica McClenny
  • 2,859 Reads 5 Shares
Broken Yolk
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Broken Yolk
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Broken Yolk
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It's been said that the more things change, the more they stay the same. You'll notice that most of the same brands have returned to this year's Multi-Unit 50 lists.
  • Paul Wilbur
  • 9,790 Reads 1 Shares
For years, Jeff Orlando has read with fascination the articles in franchise and business magazines about super-successful entrepreneurs. "It's amazing to read about these guys who have 87 Burger Kings and 92 Wendy's units and these unbelievable homes and lifestyles," says the Killeen, Tex., resident. However, he adds, it's also nice to read about "regular guys like me," who choose to define their success in a different way.
  • Debbie Selinsky
  • 6,308 Reads
In launching Naked Pizza, our argument has never been that a healthier pizza is going to save the day, but rather that every "new" business should and can have a social strategy--a strategy that positively affects someone or something along the continuum. If you don't, then maybe you don't have a business. To us, mission, profit, and scale are inseparable. So far, so good.
  • Robbie Vitrano
  • 3,891 Reads 58 Shares
Timing the sale of a business can be a stressful process. In today's tenuous economy, it's nearly impossible to predict your business's financial future, let alone its value on the open market.
  • Mike Handelsman
  • 5,256 Reads 29 Shares
Service recovery. Those two words can make the difference between success and failure. And yet most people in management positions don't know what the term means, let alone how to use service recovery to establish a loyal customer base and increase sales.
  • John Tschohl
  • 5,661 Reads 177 Shares
Some two decades into the pizza business with Domino's Pizza, Dave Melton has acquired quite a bit of knowledge when it comes to building a great team around him.
  • Multi-Unit Franchisee
  • 5,041 Reads 37 Shares
Listening is one of the fundamental principles of social media and Web 2.0.
  • Franchise Update
  • 2,546 Reads 5 Shares
Kevin Hatton is honest enough to admit that when he became an EMT at age 18, he came to the job with no noble or lofty motives.
  • Debbie Selinsky
  • 8,037 Reads
Basic business fundamentals teach that organizations won't experience much prolonged success without strong leadership and management in place.
  • Kerry Pipes
  • 4,843 Reads 1 Shares
In case you haven't heard, franchises hold a place of honor in the world of data thieves. In fact, chains are the favorite target of hackers trying to steal payment card information. The most recent figures from Visa indicate that up to 97 percent of data compromises are suffered by smaller merchants and "specifically franchisees"--particularly those in the restaurant, clothing, sporting goods, and hotel industries.
  • David Ellis
  • 7,051 Reads 69 Shares
Dogtopia
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Dogtopia
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Dogtopia
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Google Places, Google's local business directory, which is tightly integrated with Google Maps, is now accepting applications from businesses in selected U.S. markets to have Google photographers take professional photographs of their premises, including interior shots.
  • Daniel Lieberman
  • 2,455 Reads 6 Shares
Very few of us like to admit failure. Especially when it comes to something that appears to be so easily done by others. But just because it appears easy, is that reason enough to dive right in? Certainly not!
  • Paul Segreto
  • 2,697 Reads
As there is an unnatural rise in the federal debt level in the US, an increasingly large number of people are turning to debt relief companies for help. While there are people who are looking for authentic debt consolidation firms for help, there are some other class of people who are pondering over the prospects of opening a franchise debt consolidation business.
  • Steven Roberts
  • 14,798 Reads 2 Shares
That's a great question! In fact, none of us can get better without knowing how we are doing in key performance areas.
  • Jack Mackey
  • 6,684 Reads 1 Shares
As multi-unit franchisees with 24 Sizzler restaurants, Gary and Sally Myers spend a lot of time together at work, where he is president and CEO of their Temecula, Calif.-based company, and she is vice president of marketing.
  • Debbie Selinsky
  • 14,987 Reads 2 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces that 57 brands with more than $11 billion in annual system-wide sales, were represented at the first annual Franchise Consumer Marketing Conference.
  • PRESS RELEASE
  • 2,798 Reads 1 Shares
In early 2008, Moe's Southwest Grill was still something of a newcomer in Mexican fast-casual segment. But in the eight years since it had been founded, not much new work had been done on either the restaurant prototype or its menu. So when Focus Brands acquired the franchisor in August 2007, then CEO Steve Romaniello reached out to Paul Damico to see if he was interested in not just running the brand, but freshening it up and reenergizing it.
  • John Carroll
  • 19,739 Reads 2 Shares
As we like to say here, numbers tell only one part of the story. The individual franchisees who create those numbers flesh them out, give them character, make them come alive.
  • Kerry Pipes
  • 4,624 Reads 1 Shares
The current "credit crisis" should not have to be a major obstacle for franchisors and franchisees seeking to expand their businesses. To reach an effective solution, it is necessary to examine the relationship paradigm between the lender, franchisor, and franchisee with a goal toward creating greater awareness and understanding of the objectives of all involved.
  • Joyce Mazero And Emma Ricaurte Harker
  • 6,804 Reads 130 Shares
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