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This report from Ascend2 surveyed marketing pros on their martech plans for the coming year
  • Eddy Goldberg
  • 4,288 Reads 13 Shares
PPC automation can save time and money, but additional human intervention to monitor both cost and effectiveness is a smart move
  • Nate Burke
  • 4,678 Reads 21 Shares
Using a customer’s name is an effective way to elevate the customer experience.
  • John Tschohl
  • 4,384 Reads 8 Shares
After taking a year off because of the pandemic, the Franchise Leadership & Development Conference returned this October, live and in person in Atlanta!
  • Kerry Pipes & Eddy Goldberg
  • 4,394 Reads 6 Shares
Our December roundup of consumer marketing news and developments!
  • Eddy Goldberg
  • 2,652 Reads 12 Shares
How you can better reduce holiday stress by understanding what you can and can't control.
  • Kendall Rawls
  • 2,381 Reads 2 Shares
Social media and innovation are two major drivers behind some franchise brands’ post-Covid success
  • Kerry Pipes
  • 4,725 Reads 4 Shares
3 primary options for managing Covid’s effects on exit strategies and succession planning in 2021
  • Carty Davis
  • 4,271 Reads 4 Shares
Ray, Joy, and Andrew Howell show how to run a family-first business – and create a solid succession plan
  • Ray and Andrew Howell
  • 4,054 Reads 6 Shares
At just 25, Cole Taylor Weber has 6 Pet Supplies Plus stores and is grossing more than $11 million
  • Kerry Pipes
  • 11,871 Reads 221 Shares
Investments in service brands continue to grow as operators from all sectors seek diversification
  • Eddy Goldberg
  • 2,961 Reads 3 Shares
Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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Jersey Mike’s multi-unit operators to bring Mountain Mike’s Pizza locations to Idaho market
  • Kerry Pipes
  • 4,859 Reads 12 Shares
Firehouse Subs multi-unit operators sign new agreement to bring 9 Slim Chickens locations to the South Carolina market
  • Kerry Pipes
  • 3,541 Reads 3 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 2,550 Reads 5 Shares
Use this simple process to transform sales presentations into profitable conversations
  • Michael Levin
  • 3,106 Reads 3 Shares
Technomic makes foodservice predictions for the U.S., Canada, and global markets in 2022
  • Kerry Pipes
  • 3,251 Reads 2 Shares
New survey finds nearly half of small businesses have struggled to acquire new inventory during the holiday season
  • Kerry Pipes
  • 2,984 Reads 2 Shares
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) begin with a look at recruitment budgets
  • Eddy Goldberg
  • 3,859 Reads 16 Shares
Five-concept Mexican food franchisor MRI Heritage Brands grows comps during Covid and looks to further growth in ’22
  • Kerry Pipes
  • 5,033 Reads 4 Shares
How 5 brands are using social media for branding, recruiting, and more in mid-2021
  • Helen Bond
  • 7,970 Reads 48 Shares
Bad news and good: A look into how economic headwinds and tailwinds are affecting investors’ “wall of worry” in Q3
  • Carol Schleif
  • 3,191 Reads 1 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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International franchise deals continue, even as the global economy struggles to bounce back from Covid
  • Eddy Goldberg
  • 5,748 Reads 6 Shares
Bill Edwards’s biweekly newsletter rounds up international franchise news, stats, trends, and more as 2021 draws to a close
  • Eddy Goldberg
  • 3,511 Reads 4 Shares
If you’re looking to take your restaurant franchise to Europe or expand your footprint there, this white paper could be your passport
  • Eddy Goldberg
  • 3,843 Reads 4 Shares
BodyStreet’s entry into the U.S. franchise market shows one way to succeed
  • Peter Schwarzer
  • 5,404 Reads 67 Shares
Seasoned Huddle House franchisee set to open 7th location in Kentucky
  • Kerry Pipes
  • 3,475 Reads 4 Shares
Zaxby’s franchisee Whaler Foods, LLC has opened its newest location in Rincon, Georgia.
  • Multi-Unit Franchisee
  • 5,242 Reads 4 Shares
Online reviews and reputation management are more important than ever; a survey from Podium puts numbers on this trend.
  • Eddy Goldberg
  • 8,166 Reads 25 Shares
44% of small business owners are concerned about Omicron hurting their already-challenging economic recovery.
  • Kerry Pipes
  • 3,063 Reads 3 Shares
Highlights from the 3rd Annual Franchise Marketing Report, part 7: Loyalty programs
  • Eddy Goldberg
  • 3,455 Reads 7 Shares
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