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Gift cards can be an important component of customer loyalty programs. They can help attract customers, driving sales and brand awareness. New federal rules governing the use of gift cards have recently gone into effect. You certainly should be aware of and comply with the new laws.
  • Jan Gilbert and Suzie Loonam Trigg
  • 8,204 Reads 198 Shares
In his book, Hire the American Dream, Dave Melton makes no secret of his respect and admiration for immigrant workers who have come to America in search of opportunity. He has hired - and promoted - many of them at his Domino's locations. He says that a workforce shift in our country is leading to more and more frontline minimum-wage employees coming from immigrant population groups, especially in larger metropolitan areas. It's no wonder, census figures estimate that 8 million immigrants arrived in the U.S. between 2000 and 2007.
  • Kerry Pipes
  • 3,958 Reads 58 Shares
This is the last in a three-part series on tackling the challenges posed by growing your organization into a true multi-unit franchise company. So, for those of you who have taken the first steps into replicating your success and going from one unit to two, and then have made the commitment to build a fledgling organization by growing from two units to five...now, my suggestion is, "Why stop there?"
  • Mike Pearce
  • 3,534 Reads 20 Shares
Long ago, when I was a newly minted junior analyst at a local investment firm, a grizzled veteran noted that it was pointless to be in the investment business if you weren't a long-term optimist. To me, that time-worn piece of advice continues to ring true. Operating from this mantra, I've spent my entire career believing that whatever short-term morass the economy or the market found itself in could be fixed (eventually) by the drive and ingenuity of the American entrepreneurial spirit. I'm hopeful that this time will be no different--although I admittedly find my optimism being severely tested. In nearly 30 years in the business, I've never witnessed such a complex array of issues at play.
  • Carol Clark
  • 7,805 Reads 35 Shares
As savvy franchise companies continue to flourish in this challenging economy, FUSR will continue to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
  • Eddy Goldberg
  • 10,815 Reads 93 Shares
In my book, Grow to Greatness: How to build a world-class franchise system faster, I present the Six Steps to Selling Success. Step Five is Discovery Day.
  • Steve Olson
  • 3,902 Reads 45 Shares
BrightStar Healthcare took home first-place honors in this year's STAR Awards for Best Telephone Prospect Follow-Up. Shelly Sun, BrightStar's CEO and co-founder, says that using a pre-qualifier to screen leads has been a critical component of her company's rapid growth.
  • Franchise Update
  • 5,729 Reads
In the race to boost sales in a tight economy, franchisors are offering many different kinds of financial incentives to attract potential franchisees and to help their existing franchisees survive and expand. Last month, the authors provided an overview of today's economic environment, along with details on what Chick-fil-A, Saladworks, and Friendly's are doing to help franchisees obtain the funding they need. This month, they describe the programs under way at five more franchisors.
  • Lane Fisher and F. Joseph Dunn
  • 6,238 Reads
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces the winners of its annual STAR (Speaking To And Responding) Awards, which recognize excellence in lead generation, recruitment, and industry-wide best practices in franchising.
  • PRESS RELEASE
  • 4,778 Reads
Like many successful and charismatic people, Elena Donahue punctuates her speaking with exclamation points. "Dream big! Focus small!" she encourages the staff at OceDon Restaurant Management in Castle Rock, Colo., and to fellow volunteers at the Mile High Chapter of the American Red Cross.
  • Debbie Selinsky
  • 7,646 Reads 2 Shares
Franchising continues to grow--not only in size, but in complexity--and in recent years, a huge part of that growth is attributable to multi-brand franchising.
  • Multi-Unit Franchisee Magazine
  • 3,579 Reads 9 Shares
Dogtopia
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Franchisees are an optimistic lot, expansion-minded, on the grow, always alert to new opportunities. And for them, multi-unit franchising represents one of today's most attractive opportunities. Whether it involves increasing the number of units of their current brand or adding new brands to their holdings, the allure of multi-unit franchising is attracting the best and brightest franchisees in the business with increasing frequency.
  • Multi-Unit Franchisee Magazine
  • 3,550 Reads 4 Shares
Multi-brand franchising allows multi-unit operators to balance risk and ride out the uncertainties of the marketplace in many ways
  • Multi-Unit Franchisee Magazine
  • 3,432 Reads 6 Shares
It was only a few years ago that, for the first time, multi-unit franchisees controlled more units than single-unit operators did. That moment marked a shift that had been building for decades as franchising matured into today's world of dominant multi-unit and multi-brand franchisees--along with multi-brand franchisors offering several brands from under one roof. To paraphrase the old car slogan, "This is not your father's franchising." Or perhaps we should say, "not your mom-and-pop's." Franchising has grown up and it looks a lot like multi.
  • Kerry Pipes and Eddy Goldberg
  • 3,730 Reads 1 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that eMaximation has once again ranked the Franchising.com website as one of the "Top 5" in the industry for franchise recruitment. The site is a perennial Top 5 portal in the Franchise Benchmark reporting series produced by eMaximation.
  • Franchise Update Media
  • 8,460 Reads 322 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that eMaximation has once again ranked the Franchising.com website as one of the "Top 5" in the industry for franchise recruitment. The site is a perennial Top 5 portal in the Franchise Benchmark reporting series produced by eMaximation.
  • PRESS RELEASE
  • 8,933 Reads 489 Shares
Not surprisingly, winning in professional sports has a lot in common with winning in the franchise business. If there's to be any chance of victory, individuals must work together, follow a strategic plan, and remain devoted to a collective cause. Seen in this light, it makes perfect sense that a number of former professional athletes--most of whom have competed in sports since they were tots--turn to franchising when their time on the field runs out. They understand hard work and dedication, and they know how to follow a system where each individual has a role that benefits the greater good of the team.
  • Kerry Pipes
  • 12,348 Reads 1 Shares
The franchising community thinks of the FTC as the "top dog" in regulation. The FTC's Franchise Rule sets the standard for disclosure to prospective franchisees and is the basis of state regulation as well. While small by federal standards, the FTC has powerful tools at its disposal.
  • David W. Koch
  • 2,227 Reads 10 Shares
Even though a purchasing cooperative can produce significant savings for many product-based franchise systems, many franchisors remain skeptical of purchasing cooperatives because of their historical association with strife between a franchisor and its franchisees. But, as is apparent from the recent trend of franchisors participating in and supporting the formation of purchasing cooperatives, a franchisor's input can positively influence a purchasing cooperative and result in greater supply chain efficiency, savings, and quality improvement.
  • Suzie Loonam Trigg
  • 8,319 Reads 3 Shares
In the previous issue of Franchise Law News, Terrence Dunn and Michael Einbinder authored an article on how to strengthen your franchise agreement. This article expands on that theme, focusing on the role of the franchise agreement in the franchise system.
  • Brian Schnell
  • 9,001 Reads 10 Shares
Controlling the franchisee's right to transfer a franchise is a common goal of franchisors. Franchisors often want as much control over the transfer process as is possible. To maintain control, franchisors should ensure that the franchise agreement explicitly reserves to them the right to approve or disapprove transfers in their unlimited and sole discretion.
  • Terrence Dunn and Julianne Lusthaus
  • 4,521 Reads 1,014 Shares
Subway
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Like it or not, litigation comes to virtually all franchise systems. Take a moment to see how savvy you are on franchise litigation issues based on real-world cases
  • Jonathan Solish
  • 7,613 Reads 317 Shares
There are tweets and pokes, posts and check-ins, mayors, fans, friends, and likes. It seems as though every social media network has its own language and users--yet all of them are grouped together as the "shining light" of marketing for the year to come. Well, here's the truth. While social media is now a cornerstone for branding, sales growth, and PR, for multi-unit franchisees to successfully use social media to drive business into stores, you need to get the facts.
  • Lisa Wehr
  • 8,068 Reads 33 Shares
Gina Puente learned about hard work, tenacity, and the power of cash at the knees of her father, "working" in his office equipment business from the age of eight... when she wasn't busy with commercials and pageants.
  • Debbie Selinsky
  • 5,786 Reads 1 Shares
Spread across the following pages of our annual Dominators issue are the rough-hewn tales of seven multi-unit franchisees who have worked smart and played hardball to create large, successful franchise organizations. These operators are not afraid to take risks if the payoff means a bigger slice of the market pie. We interviewed these seven savvy operators and asked them to share their strategies, philosophies, and personal approaches to running their organizations.
  • Kerry Pipes and Eddy Goldberg
  • 7,572 Reads 1 Shares
Often when I speak at franchise shows and conventions a tenant will ask me, "What is the best lease length?" The term, or length, of your commercial lease is an important part of your franchise business plan and ensuing lease negotiations. However, most franchise tenants do not take enough time to consider that one day they will eventually want to sell the franchise. Alternatively, they may want to expand/downsize, relocate, or close and so do not give the term of the lease the attention and consideration it truly deserves.
  • Dale Willerton
  • 12,165 Reads 717 Shares
In the previous issue of the Franchise Update Sales Report, we defined concepts such as culture and mood, and discussed the importance of a strong corporate culture and its relationship to franchise development. In this issue, we'll show you how to create a great culture - and how that will help you sell franchises.
  • Evan Hackel
  • 3,222 Reads 32 Shares
Top-performing employees exhibit a number of key characteristics critical to Dave Melton's franchise operations strategy. For example, as he has previously explained, they are not only happy and productive, but they also make fabulous team recruiters. But it doesn't stop there. He believes his top team members should even be involved in the interviewing process for new hires.
  • Kerry Pipes
  • 3,130 Reads 1,023 Shares
All franchisors are considering how to maintain or increase market share in the new normal. Nobody can deny that the Great Recession has created more and better real estate opportunities for those who can afford to exploit them, as well as a surplus of qualified operators, composed increasingly of women and minorities, without assets to operate. The number of opportunities appears to grossly overshadow any one franchisor's resources in terms of cash, personnel, and credit.
  • Lane Fisher and F. Joseph Dunn
  • 7,252 Reads 134 Shares
Greg Hamer, Sr., worked in the oilfield service industry for two decades before dipping his toe into franchising. He knows about hard work and about managing assets. Today, he is the largest Taco Bell franchisee in the state of Louisiana. Hamer has operated B&G Food Enterprises out of Morgan City, La., since opening that first Taco Bell unit in 1982. In the 1990's, the company added KFC and Pizza Hut units to the portfolio and most recently, Teriyaki Experience.
  • Multi-Unit Franchisee
  • 4,722 Reads 21 Shares
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