Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Thinking of taking your brand abroad? First check this list of essential factors to consider before dipping your toes into international waters.
    - William Edwards
- 4,652 Reads
The top 7 reasons franchise sales teams fall short—and what to do about it
    - Keith Gerson
- 6,398 Reads 164 Shares
What recession? How Twin Peaks is proceeding full speed ahead with growth plans in 2023
    - Franchise Update Media
- 4,436 Reads 9 Shares
Meet international franchise brands on March 20 at Franchise Expo Paris!
    - Franchise Update Media
- 4,404 Reads 2 Shares
Highlights from Franchise Update’s 2023 Annual Franchise Development Report (AFDR) continue with a look at “2022 Budget Spend vs. Effectiveness”
    - Eddy Goldberg
- 3,282 Reads 2 Shares
Franchise Update’s annual Mystery Shopping exercise reveals some old problems and some new solutions
    - Helen Bond
- 3,993 Reads 12 Shares
Bad Ass Coffee of Hawaii has been building a cult following for more than 30 years
    - Kerry Pipes
- 3,713 Reads 2 Shares
If you’re in a situation where you need a litigation expert, read this advice from one
    - Michael Seid
- 3,780 Reads 3 Shares
Our first-of-the-year roundup of consumer experience news, trends, and other developments!
    - Eddy Goldberg
- 3,410 Reads 3 Shares
Six social media predictions for 2023 foresee big changes ahead
    - Eddy Goldberg
- 4,654 Reads 4 Shares
Taco John’s CMO discusses the media channels he will focus on in the coming year
    - Franchise Update Media
- 4,941 Reads 71 Shares
Our first-of-the year roundup of consumer marketing news, trends, and other developments!
    - Eddy Goldberg
- 3,400 Reads 2 Shares
28 pros predict social media marketing trends for 2023
    - Eddy Goldberg
- 4,589 Reads 10 Shares
11 ways to improve your customer service and make 2023 your best CX year ever!
    - John DiJulius
- 4,635 Reads 33 Shares
Highlights from Franchise Update’s 2023 Annual Franchise Development Report (AFDR) begin with a look at recruitment budgets
    - Eddy Goldberg
- 5,089 Reads 17 Shares
What makes great franchise recruitment managers stand far above their peers?
    - Art Coley
- 1,003 Reads
Three game-changers to look for to grow your brand in 2023
    - Art Coley
- 1,950 Reads
When it comes to growth in 2023, the revolution starts with you!
    - April Shprintz
- 4,752 Reads 68 Shares
Covid sent employees packing and negated one of your most important differentiators: great customer service. Time to fix it in 2023!
    - John Tschohl
- 3,317 Reads 1 Shares
Our year-end roundup of consumer marketing news, trends, and other developments!
    - Eddy Goldberg
- 3,322 Reads 2 Shares
Goldfish Swim School co-founder Chris McCuiston 
    - Kerry Pipes
- 6,267 Reads 61 Shares
As 2022 winds down, this Gartner report looks ahead to 3 trends that will have an impact on CMOs in 2023
    - Eddy Goldberg
- 4,698 Reads 8 Shares
Innovation rules as franchising adapts to a changed world
    - Kerry Pipes
- 4,193 Reads 5 Shares
Petition to recall California’s FAST Act appears to have gathered enough signatures to appear on the 2024 ballot
    - The International Franchise Association
- 3,746 Reads 3 Shares
Franchise peer groups can improve franchisee performance and engagement, benefiting the entire system
    - John Francis and Eric Stites
- 3,828 Reads 16 Shares
Bryan Park got laid off from his job at a flooring company – so he started his own!
    - Kerry Pipes
- 4,284 Reads 3 Shares
Attendees at the sold-out 2022 Franchise Leadership & Development Conference were largely optimistic, despite economic headwinds
    - Kerry Pipes
- 3,858 Reads 4 Shares
Cinnaholic is on a roll with its healthy, delicious offering
    - Heather Stennis
- 4,144 Reads 10 Shares
How you train franchisees and their employees is equally important as teaching them required skills and brand standards
    - Marla Rosner & Andrew Seid
- 3,908 Reads 15 Shares
Our November roundup of consumer experience–related news, trends, and other developments!
    - Eddy Goldberg
- 3,495 Reads 1 Shares
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The  franchise listed above are not related to or endorsed by Franchise Update or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a   franchise opportunity.