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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

E-book: The SMS Marketer’s Guide to Customer Loyalty & Retention
  • Eddy Goldberg
  • 13,220 Reads 6 Shares
And the 2022 award for Overall Franchise Marketing Leadership goes to… Wild Birds Unlimited!
  • Kerry Pipes
  • 12,871 Reads 27 Shares
Our July roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 11,964 Reads 2 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 5,794 Reads 1 Shares
Selling franchises to younger candidates means offering them more than just financial incentives
  • Evan Hackel
  • 4,985 Reads 35 Shares
5 articles on marketing trends summed up for the busy marketing executive
  • Eddy Goldberg
  • 6,534 Reads 9 Shares
Technology solutions from these 3 companies helped keep global franchises going and growing during the pandemic
  • William Edwards
  • 3,659 Reads 6 Shares
As franchise development kicks back into gear, lenders remain cautious and require more from applicants
  • Darrell Johnson
  • 4,098 Reads 7 Shares
After steady growth in Ohio and Michigan, Scramblers, a breakfast and lunch concept, is spreading its wings beyond its Midwest roots
  • Kerry Pipes
  • 4,117 Reads 7 Shares
Emerging brands offer tremendous opportunities for franchisees with a longer-term view, but are not without risk
  • Andrew Seid
  • 3,726 Reads 11 Shares
This ebook from Act-On lays out 7 steps for setting up your next lead nurturing campaign
  • Eddy Goldberg
  • 3,054 Reads 3 Shares
Jeff's Bagel Run
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Jeff's Bagel Run
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Jeff's Bagel Run
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Everyone likes stories. Here’s how to use storytelling as part of your retail sales process with consumers
  • Bob Phibbs
  • 3,741 Reads 4 Shares
Our June roundup of consumer marketing news, trends, and other developments!
  • Eddy Goldberg
  • 2,848 Reads 2 Shares
Digital dilemma: Balancing adoption of online technologies against increasing customer data privacy and protection laws
  • Kerry Pipes
  • 5,165 Reads 8 Shares
The IFA’s Open for Opportunity campaign seeks to protect the franchise business model in 2022
  • Matt Haller
  • 3,813 Reads 20 Shares
Looking for service brand opportunities? Check out the ones listed among the 86 new concepts in FRANdata’s Q1 2022 report!
  • FRANdata
  • 6,732 Reads 10 Shares
3 tips on how being an advocate for job candidates, as well as your own company, pays off for both parties
  • Jeremy Eskenazi
  • 2,521 Reads 8 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 3,350 Reads
To improve franchisee engagement, set expectations and goals appropriately. Part 2 of a 3-part series from FranConnect
  • FranConnect
  • 2,558 Reads 3 Shares
Postal Connections and iSold It co-owner Fred Morache built his brands on listening to franchisees and customers and on top-notch training and support
  • Fred Morache
  • 3,976 Reads 6 Shares
Re-Bath CEO’s “policy light” approach encourages creativity and flexibility as the company expands
  • Kerry Pipes
  • 4,390 Reads 24 Shares
Tint World
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Tint World
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Tint World
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Daddy’s Chicken Shack grows from a small stand at LA’s weekly food festival to a fast-casual fried chicken brand with 2 stores open and 20 more in development
  • Kerry Pipes
  • 6,197 Reads 13 Shares
How well are you protecting your customers’ data and complying with the raft of new data privacy rules?
  • Helen Bond
  • 5,757 Reads 2 Shares
Our monthly roundup of international franchise expansion reports on deals from Asia to the Middle East as global brands continue to find ways to grow in 2022
  • Eddy Goldberg
  • 6,737 Reads 11 Shares
What’s on your franchise podcast list? Check out these 10 franchise-related podcasts!
  • Jack Monson
  • 5,485 Reads 52 Shares
How 4 franchise brands are using technology to accelerate growth and empower their franchisees
  • Joe Halpern
  • 7,065 Reads 10 Shares
To improve franchisee engagement, boost communications and strengthen community, Part 1 of a 3-part series from FranConnect
  • FranConnect
  • 3,697 Reads 27 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 2,308 Reads 4 Shares
5 tips for service recovery – the ability to turn an unhappy customer into a long-term, loyal one
  • John Tschohl
  • 4,577 Reads 22 Shares
How Unity Rd. is using reviews to connect with customers and reach new ones online
  • Franchise Update Media
  • 21,924 Reads 5 Shares
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