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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 9,738 Reads 1 Shares
A look at today's franchise candidates will reveal they are more sophisticated, better educated, and more technologically advanced than ever before. In addition, and even more so because of the economic downturn over the past few years and subsequent slow recovery, they are extremely cautious.
  • Paul Segreto
  • 5,903 Reads 3 Shares
Distinguish your franchise by knowing what creates steadfast customer loyalty to your brand. Franchisees profit from this consumer connection, which drives repeat business. At American Advertising Distributors I capitalized on our point of differentiation by arming our retail clients with marketing intelligence that was superior to any other service at the time, producing more successful campaigns for their businesses. I bragged to prospective franchisees about our powerful corporate research and development, which was instrumental in our 82 percent customer retention rate. Our retail market craved expertise for building their businesses, and our system delivered the goods beyond their expectations. We had raving customers who championed our brand because we provided them what they wanted.
  • Steve Olson
  • 3,368 Reads 1,023 Shares
Ever notice how closely the words intimate and intimidate are in their spelling? Probably not, but that's okay. It dawned on me while writing this, the third article in my series on Socially Engaged Lead Management. It is clear that to succeed brands today must become much more intimate with their customers and prospects.
  • Tom Hochstatter
  • 3,473 Reads 28 Shares
For several years social media has kept up its position as one of the hottest topics in franchising, and in business in general. Today, most business publications include at least one standing column about social media. While its potential marketing impact has been dissected and analyzed, in franchising quite a bit of that debate has focused on whether a brand's social media presence should be controlled by the franchisor, or whether franchisees too should be able to have their own accounts and profiles on Facebook and other social networking sites.
  • Beata Krakus
  • 8,374 Reads 1 Shares
As many franchise professionals explore new methods of recruiting franchise candidates, there's been a great deal of discussion on how to incorporate social media into the mix. Sure, social media could be used to generate franchise leads, and, quite effectively... that, I have no doubt. But, it's what comes after generating the leads that concerns me more. So, let's take a look ahead, before jumping in with both feet.
  • By: Paul Segreto
  • 4,227 Reads 12 Shares
Keith Gerson is currently president and COO of Sopra Brands, a privately held, multi-concept franchise system headquartered in Salt Lake City. The organization is experienced in growing small and large companies in the franchise industry.
  • Franchise Update
  • 3,332 Reads 17 Shares
James Young, president of Spring-Green Lawn Care, describes his approach to marketing as tactical, because it "allows our franchise owners to do what they do well," he says.
  • Franchise Update
  • 3,277 Reads 11 Shares
A guy walks into a bar. The place is teeming with beautiful women and he's looking to make a connection. After he's shown off some of his best moves on the dance floor, one particularly attractive lady approaches him.
  • Denise Lee Yohn
  • 3,481 Reads 5 Shares
When it comes to customer service, do you know the rating for your company, location, or department?
  • John DiJulius
  • 3,345 Reads 99 Shares
It seems that everywhere you turn there is a discussion or reference to social marketing. With more than 600 million profiles on Facebook alone, the reach is pervasive.
  • Michael Sick
  • 4,385 Reads 1,014 Shares
Dogtopia
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Franchisee validation can make or break your franchise sales. Pow! Just like that and a once-supercharged prospect can deflate to nothing in 24 hours, bailing out of your process instantly. Validation is the most influential stage in the selling process. What franchise owners say means far more than what corporate sales execs tell them. Franchise operators are "doing it," and it's their experiences that count foremost to cautious buyers.
  • Steve Olson
  • 5,292 Reads 110 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
  • Eddy Goldberg
  • 10,036 Reads 93 Shares
I certainly enjoyed successful broker relationships over the past 20 years. Discovering qualified franchise owners through the professional efforts of franchise and business brokers contributed to the growth of several franchise companies I represented. Based on my personal experience and the insights from hundreds of franchisors who have sold broker-referred prospects, here's how to increase your popularity and closing rates with broker networks.
  • Steve Olson
  • 6,239 Reads 324 Shares
Have you been there? Where, you ask? On a ladder, climbing upward to obtain something, complete a task, or simply attempting to overcome an obstacle... like a wall.
  • Larry Carnell
  • 3,979 Reads 213 Shares
Last month we discussed the shift in online behavior and how it is affecting the way we engage with our prospects and customers. Social engagement is a concept and term we are growing comfortable with, but what is its real impact on growing a franchise business? More specifically, what is its direct impact on us as individuals in our specific roles in franchise growth and development?
  • Tom Hochstatter
  • 2,720 Reads 27 Shares
Social network talk is often smothered with how many fans, friends, and followers you have. But what about helping your franchisees increase foot traffic to their businesses?
  • Lisa Wehr
  • 3,621 Reads 116 Shares
In a recent conversation with a franchisor, a comment was made that the area representative (AR) franchise expansion model is costly to implement and difficult to manage. When I asked a few questions seeking more specific details, I found that perceptions do not always reflect reality
  • Marvin Storm
  • 4,020 Reads 23 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announces that registration is now open for the First Annual Franchise Consumer Marketing Conference, to be held June 14-15 at the Omni San Francisco Hotel.
  • PRESS RELEASE
  • 2,580 Reads 1 Shares
How are technological changes affecting how you recruit, and how are the latest tools changing how your development department does its job?
  • Franchise Update
  • 7,058 Reads
Many of you asked for it, so here it is – the monthly resource for marketing leaders, providing relevant content and ideas to help improve marketing success and consumer branding in the food, retail, and service sectors.
  • Steve Olson
  • 4,022 Reads 63 Shares
Vocelli Pizza
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Top franchise marketing executives from 54 franchise organizations responded to a recent survey conducted by Franchise Update Media Group about marketing strategy, execution, and outlook for their franchise organizations.
  • Franchise Update
  • 6,458 Reads 4 Shares
As the first in-home senior care franchise company, Interim HealthCare has always been on top of market trends. Successfully responding to those trends has allowed the company to steadily build its business for more than 40 years.
  • Linda Shaub
  • 3,915 Reads 2 Shares
Program planning for the Franchise Consumer Marketing Conference, to be held June 14-15th in San Francisco's Omni Hotel, is moving full steam ahead.
  • Franchise Update
  • 3,371 Reads 20 Shares
In that interview, he went on to say that Groupon was "able to give one business half the number of customers in one day that the business had previously had in the previous 25 years combined."
  • Bob Phibbs, The Retail Doctor
  • 5,431 Reads 1 Shares
In the previous issue, I presented observations about defects I perceived in the U.S.'s system of franchise sales regulation. The essence of my position was that having duplicative regulation at the federal and state levels adds significant costs to the regulatory system--with little improvement in the regulatory environment.
  • Rupert M. Barkoff
  • 7,355 Reads 5 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
  • Eddy Goldberg
  • 9,593 Reads 93 Shares
In last month's Franchise Update Sales Report, I provided an introduction to working with brokers to increase your franchise sales, and highlighted some of the advantages of using brokers as part of your development strategy. This month I examine some of the risks and downsides, as well as how sign up with a broker that works for you.
  • Steve Olson
  • 5,048 Reads 245 Shares
Online behavior is maturing more rapidly than ever before. Social networking advancements from all the market leaders have, and will forever, change how we collaborate, communicate, share, and engage with any relationship online--whether it's the closeness of a family member or a first encounter with a franchise sales representative. Trust and transparency are the new operating rules, and engagement is determined by the initiator.
  • Tom Hochstatter
  • 4,112 Reads 10 Shares
Many years ago (I won't say exactly how many) as a small boy, I would fish off a wooden pier on the banks of Mobile Bay near the Gulf Coast. To this day, my younger brother talks about the "Monster Fish."
  • Larry Carnell
  • 4,625 Reads 1,023 Shares
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