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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Amit Kleinberger rattles off the business start-ups he's launched like a general listing the cities he's seized.
  • John Carroll
  • 32,069 Reads
I don't think I'll get much of an argument if I try to convince you that innovation is important.
  • Jack Mackey
  • 6,207 Reads 1 Shares
It's not our products. It's not our price. Pay attention as I'm about to lay out our secret competitive weapon right here for all to see.
  • Keith Gerson
  • 4,175 Reads 1 Shares
Social media, social networking, social sharing, Web 2.0 - no matter what you call it, it's everywhere these days, and for good reason.
  • Melinda Caughill
  • 6,249 Reads 347 Shares
As chief marketing officer for Massage Envy, Susan Boresow understands that engaging and supporting franchisees is imperative in getting them to buy in and play an active role in the brand's overall marketing efforts.
  • Franchise Update
  • 5,981 Reads 337 Shares
The first-ever Franchise Consumer Marketing Conference attracted marketing executives from 57 franchise brands with more than $11 billion in annual system-wide sales - all seeking better ways to connect with customers in today's digital marketing environment.
  • Kerry Pipes and Eddy Goldberg
  • 2,633 Reads 63 Shares
The intriguing new Siri application that comes with the iPhone 4S has big implications for local search marketing.
  • Franchise Update
  • 3,741 Reads 5 Shares
Susan Boresow has experience getting franchisees on board. As chief marketing officer for Massage Envy, she understands that engaging and supporting franchisees is imperative to getting them to buy in and play an active role in the brand's overall marketing efforts.
  • Franchise Update
  • 4,937 Reads 400 Shares
The 2011 Annual Franchise Development Report (AFDR) is a comprehensive research guide to sales and lead generation performance in franchise recruitment.
  • Franchise Update
  • 2,887 Reads
Ever wish for a marketing miracle, hoping to discover the "magic bullet" that creates stampedes of buyers begging for your franchise?
  • Steve Olson
  • 3,590 Reads 184 Shares
An old fisherman I once knew loved to talk wistfully of his once-secret fishing hole.
  • Melinda Caughill
  • 4,387 Reads
Marco's Pizza®
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Marco's Pizza®
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Marco's Pizza®
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Unit-level economics. This single key is the greatest predictor of a franchisor's future success!
  • Joe Mathews
  • 4,901 Reads 1 Shares
Pollo Campero will open three Houston locations by year-end featuring its new design and menu.
  • Eddy Goldberg
  • 5,412 Reads 1 Shares
Each day you are flooded with articles about using social media and mobile technology, and how important it is for your company to keep up.
  • Tom Epstein
  • 5,325 Reads 1,023 Shares
In a ground-breaking event this past June, the first Franchise Consumer Marketing Conference attracted marketing executives from 57 franchise brands with more than $11 billion in annual system-wide sales--all seeking better ways to connect with customers in today's digital marketing environment.
  • Kerry Pipes and Eddy Goldberg
  • 3,268 Reads 8 Shares
Consumer survey results indicate that 97 percent of consumers investigate products and services over the Internet before buying.
  • Kerry Pipes
  • 4,509 Reads 57 Shares
Franchising is a complex business in that as a franchisor we have to fully understand two layers of customer profiles.
  • Randy Murphy
  • 9,000 Reads
The final step in a simple social media strategy comes down to preparation.
  • Erica McClenny
  • 3,506 Reads 57 Shares
Metrics firm Experian studied how people spent their time online in the United Kingdom this August.
  • Daniel Lieberman
  • 3,080 Reads 4 Shares
It's a smooth ride when you have the right franchisees in your system. But what do you do with those frustrated franchisees that "aren't making it happen?"
  • Steve Olson
  • 3,102 Reads 5 Shares
Technology has allowed us to track our lead sources, assist us in buying advertising, organize our day, notify us when to make a call, and send emails.
  • Marc Kiekenapp
  • 3,433 Reads 23 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Lenny's Sub Shop President Brent Alvord lends new meaning to the term, well-rounded: an MBA in finance from the University of Memphis, 15 years as an executive with organizations such as Burger King, FedEx, and America Online, and a hands-on understanding of the restaurant industry he acquired as a youth working at Subway, Ruby Tuesday's, and Chili's.
  • Debbie Selinsky
  • 4,882 Reads 2 Shares
Try a few of these selling tips to sharpen your process and accelerate your inquiry-to-close cycle.
  • Steve Olson
  • 7,186 Reads 389 Shares
What are you doing to create a compelling, response-driven recruitment website for your brand?
  • Franchise Update
  • 6,506 Reads 517 Shares
The Annual Franchise Development Report (AFDR) from Franchise Update Media Group is a comprehensive research guide to sales and lead generation performance in franchise recruitment.
  • Franchise Update
  • 5,292 Reads 24 Shares
As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month.
  • Eddy Goldberg
  • 5,853 Reads 179 Shares
Unit-level economics. This single key is the greatest predictor of a franchisor's future success!
  • Joe Mathews
  • 3,551 Reads 36 Shares
The customer journey is made up of the experiences that come from all interactions with your brand. Some customer experiences are created directly by marketing and some by operations.
  • Jack Mackey
  • 4,614 Reads 271 Shares
I began this series in June by asking if your business had a social media strategy.
  • Erica McClenny
  • 11,849 Reads 81 Shares
Every day you are flooded with articles about using social media and mobile technology, and how important it is for your company to keep up.
  • Tom Epstein
  • 6,966 Reads 108 Shares
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