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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

What are some fresh, innovative ways you are using profiling, targeting, and loyalty programs to acquire and retain more customers?
  • Franchise Update
  • 8,728 Reads 1,021 Shares
A leader is formally defined as a person who guides or directs a group.
  • Randy Murphy
  • 7,171 Reads 55 Shares
Zig Ziglar once said, "People don't buy drills, they buy holes."
  • Joe Mathews
  • 8,466 Reads 1,021 Shares
Last year the headline on our Annual Lead Generation Survey story in Franchise Update magazine read: "Adapt or Die."
  • Eddy Goldberg
  • 5,709 Reads 225 Shares
Who is your ideal franchise buyer? Let's begin with knowing your market.
  • Steve Olson
  • 5,604 Reads 1 Shares
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 6,560 Reads 429 Shares
Last year the headline on our Annual Lead Generation Survey story read: "Adapt or Die." Responses to two new questions this year indicate franchisors have taken this lesson to heart.
  • Eddy Goldberg
  • 5,958 Reads 1,014 Shares
Amit Kleinberger rattles off the business start-ups he's launched like a general listing the cities he's seized.
  • John Carroll
  • 31,854 Reads
I don't think I'll get much of an argument if I try to convince you that innovation is important.
  • Jack Mackey
  • 6,049 Reads 1 Shares
It's not our products. It's not our price. Pay attention as I'm about to lay out our secret competitive weapon right here for all to see.
  • Keith Gerson
  • 4,054 Reads 1 Shares
Social media, social networking, social sharing, Web 2.0 - no matter what you call it, it's everywhere these days, and for good reason.
  • Melinda Caughill
  • 6,181 Reads 347 Shares
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As chief marketing officer for Massage Envy, Susan Boresow understands that engaging and supporting franchisees is imperative in getting them to buy in and play an active role in the brand's overall marketing efforts.
  • Franchise Update
  • 5,871 Reads 337 Shares
The first-ever Franchise Consumer Marketing Conference attracted marketing executives from 57 franchise brands with more than $11 billion in annual system-wide sales - all seeking better ways to connect with customers in today's digital marketing environment.
  • Kerry Pipes and Eddy Goldberg
  • 2,549 Reads 63 Shares
The intriguing new Siri application that comes with the iPhone 4S has big implications for local search marketing.
  • Franchise Update
  • 3,618 Reads 5 Shares
Susan Boresow has experience getting franchisees on board. As chief marketing officer for Massage Envy, she understands that engaging and supporting franchisees is imperative to getting them to buy in and play an active role in the brand's overall marketing efforts.
  • Franchise Update
  • 4,801 Reads 400 Shares
The 2011 Annual Franchise Development Report (AFDR) is a comprehensive research guide to sales and lead generation performance in franchise recruitment.
  • Franchise Update
  • 2,781 Reads
Ever wish for a marketing miracle, hoping to discover the "magic bullet" that creates stampedes of buyers begging for your franchise?
  • Steve Olson
  • 3,499 Reads 184 Shares
An old fisherman I once knew loved to talk wistfully of his once-secret fishing hole.
  • Melinda Caughill
  • 4,293 Reads
Unit-level economics. This single key is the greatest predictor of a franchisor's future success!
  • Joe Mathews
  • 4,853 Reads 1 Shares
Pollo Campero will open three Houston locations by year-end featuring its new design and menu.
  • Eddy Goldberg
  • 5,227 Reads 1 Shares
Each day you are flooded with articles about using social media and mobile technology, and how important it is for your company to keep up.
  • Tom Epstein
  • 5,089 Reads 1,023 Shares
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In a ground-breaking event this past June, the first Franchise Consumer Marketing Conference attracted marketing executives from 57 franchise brands with more than $11 billion in annual system-wide sales--all seeking better ways to connect with customers in today's digital marketing environment.
  • Kerry Pipes and Eddy Goldberg
  • 3,126 Reads 8 Shares
Consumer survey results indicate that 97 percent of consumers investigate products and services over the Internet before buying.
  • Kerry Pipes
  • 4,401 Reads 57 Shares
Franchising is a complex business in that as a franchisor we have to fully understand two layers of customer profiles.
  • Randy Murphy
  • 8,864 Reads
The final step in a simple social media strategy comes down to preparation.
  • Erica McClenny
  • 3,468 Reads 57 Shares
Metrics firm Experian studied how people spent their time online in the United Kingdom this August.
  • Daniel Lieberman
  • 2,977 Reads 4 Shares
It's a smooth ride when you have the right franchisees in your system. But what do you do with those frustrated franchisees that "aren't making it happen?"
  • Steve Olson
  • 2,932 Reads 5 Shares
Technology has allowed us to track our lead sources, assist us in buying advertising, organize our day, notify us when to make a call, and send emails.
  • Marc Kiekenapp
  • 3,304 Reads 23 Shares
Lenny's Sub Shop President Brent Alvord lends new meaning to the term, well-rounded: an MBA in finance from the University of Memphis, 15 years as an executive with organizations such as Burger King, FedEx, and America Online, and a hands-on understanding of the restaurant industry he acquired as a youth working at Subway, Ruby Tuesday's, and Chili's.
  • Debbie Selinsky
  • 4,720 Reads 2 Shares
Try a few of these selling tips to sharpen your process and accelerate your inquiry-to-close cycle.
  • Steve Olson
  • 6,994 Reads 389 Shares
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