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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

A recent article in QSR magazine explores how foodservice companies can increase sales and build stronger brand loyalty with consumers by licensing their products for sale in supermarkets and other retail outlets.
  • Eddy Goldberg
  • 3,231 Reads 153 Shares
As chief marketing officer for Interim Healthcare, Linda Shaub oversees the company's branding and consumer-facing activities across a network of 332 franchise locations that provide medical staffing and in-home care services in 43 states.
  • Kerry Pipes
  • 3,006 Reads 99 Shares
When we're children, we all dream of possessing the awesome powers of superheroes.
  • Melinda Caughill
  • 5,040 Reads 205 Shares
It's an open question whether anyone can do much to help make their content go viral.
  • Daniel Lieberman
  • 3,492 Reads 4 Shares
Franchisee satisfaction is a pillar of our business. It is both a point of emphasis and a source of great pride for the our executive team and support staff.
  • Franchise Update
  • 4,738 Reads 240 Shares
In January 2012, ICANN began accepting applications for new top-level domain names.
  • Kerry Pipes
  • 5,804 Reads 77 Shares
Twenty years ago I first witnessed the magic of great PR. Dan Dorfman, a renowned investment advisor, wrote an article praising our small business-to-business franchise, which had 100-plus owners at the time.
  • Steve Olson
  • 4,233 Reads 1,023 Shares
With the proliferation of more sophisticated social media, PR, web, and blogging tools available today, franchisors have a golden opportunity to tell their story to a captive pool of franchise candidates who are hungry for such information.
  • Joe Mathews
  • 3,468 Reads
We asked three franchise sales executives what they are doing to improve the speed and effectiveness of their responses to prospects evaluating their system.
  • Franchise Update
  • 3,238 Reads 21 Shares
Franchising is bursting (not busting!) out all over these days, with a flurry of activity in financing, mergers and acquisitions, and incentives.
  • Eddy Goldberg
  • 3,711 Reads 25 Shares
When Lenny's Sub Shop offered fans who "liked" its Facebook page a free half-pound sandwich as part of a Valentine's Day promotion last year, the Memphis-based franchise felt the love.
  • Helen Bond
  • 3,999 Reads 139 Shares
Vox-Pop-Uli
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There's something to be said for having walked for years in another person's shoes, for having come up the ranks to a leadership position.
  • Debbie Selinsky
  • 6,183 Reads 212 Shares
If you're wondering what a movie about baseball has to do with customer loyalty, I can give you the answer in one word: insight.
  • Jack Mackey
  • 4,025 Reads 1,023 Shares
When I was a little girl, I remember learning a song about friendship that has stuck with me since.
  • Melinda Caughill
  • 5,606 Reads 212 Shares
Franchisee satisfaction is a key component in getting franchisees to actively participate in your brand's marketing strategy at the local level.
  • Franchise Update
  • 3,834 Reads 135 Shares
Sixty-one percent of mobile users surveyed conduct local searches on their phones, and 72% of them said they made a purchase based on local searches on their smartphones.
  • Daniel Lieberman
  • 2,555 Reads 8 Shares
I recommend you get your management team together and take them to see the baseball movie "Moneyball," adapted from the book by Michael Lewis.
  • Jack Mackey
  • 3,909 Reads 89 Shares
Long gone are the good old days of 2002 - 2007, when development jokes about fog-the-mirror tests abounded.
  • Darrell Johnson
  • 2,983 Reads 2 Shares
Franchise shows were the champions of recruitment during the 1980s and early 1990s. Franchisors effectively sold owners throughout the U.S. by "working the circuit" 40 weeks a year.
  • Steve Olson
  • 4,589 Reads 81 Shares
Many entrepreneurs and business owners embrace the idea of franchising their business and leap into the franchise model with great hopes and expectations.
  • Beata Krakus
  • 15,798 Reads 3 Shares
In the previous three issues of FUSR, we published a high-level overview of the 2012 Annual Franchise Development Report (AFDR), followed by selections of highlights from the report
  • Eddy Goldberg
  • 2,836 Reads 14 Shares
Sonny’s BBQ
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Franchising is seeing a flurry of activity in financing, mergers and acquisitions, and franchisee incentives in 2012, especially for returning veterans.
  • Eddy Goldberg
  • 3,517 Reads 39 Shares
Kevin Cushing began delivering newspapers in Chicago when he was in second grade. He eventually delivered more than one million.
  • Kerry Pipes
  • 6,500 Reads
Leadership is a fundamental ingredient for the success of a franchise concept. When franchisees invest in a brand, they are casting a vote of confidence in the leadership team.
  • Don Fox
  • 4,429 Reads
How do you promote your franchise to prospective buyers?
  • Steve Olson
  • 3,877 Reads 2 Shares
Denny's has nearly 1,700 restaurants worldwide, nearly 90 percent owned by our franchise partners.
  • Franchise Update
  • 5,446 Reads 1 Shares
Local store marketing (LSM) strategies can go a long way in boosting a brand's growth and nationwide image, says Sandy Lechner, president and CEO of Boca Raton, Fla.-based Synergy Brand Management, which provides turnkey branding solutions for franchises.
  • Helen Bond
  • 9,764 Reads 2 Shares
Real estate brokers and franchise consultants have repeated the phrase "location, location, location" for nearly 100 years.
  • Noah Glass
  • 10,553 Reads 3 Shares
In this complex world of advertising choices, it is important to know which ad programs are working.
  • Bill Dinan
  • 3,537 Reads 72 Shares
Determining social media policies for the workplace is especially difficult for franchisors, who have both corporate employees and independent operators to consider.
  • Daniel Lieberman
  • 3,923 Reads 29 Shares
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