Franchisor Articles by Franchising.com

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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Franchise shows were the champions of recruitment during the 1980s and early 1990s. Franchisors effectively sold owners throughout the U.S. by "working the circuit" 40 weeks a year.
  • Steve Olson
  • 4,546 Reads 81 Shares
Many entrepreneurs and business owners embrace the idea of franchising their business and leap into the franchise model with great hopes and expectations.
  • Beata Krakus
  • 15,755 Reads 3 Shares
In the previous three issues of FUSR, we published a high-level overview of the 2012 Annual Franchise Development Report (AFDR), followed by selections of highlights from the report
  • Eddy Goldberg
  • 2,826 Reads 14 Shares
Franchising is seeing a flurry of activity in financing, mergers and acquisitions, and franchisee incentives in 2012, especially for returning veterans.
  • Eddy Goldberg
  • 3,469 Reads 39 Shares
Kevin Cushing began delivering newspapers in Chicago when he was in second grade. He eventually delivered more than one million.
  • Kerry Pipes
  • 6,453 Reads
Leadership is a fundamental ingredient for the success of a franchise concept. When franchisees invest in a brand, they are casting a vote of confidence in the leadership team.
  • Don Fox
  • 4,352 Reads
How do you promote your franchise to prospective buyers?
  • Steve Olson
  • 3,818 Reads 2 Shares
Denny's has nearly 1,700 restaurants worldwide, nearly 90 percent owned by our franchise partners.
  • Franchise Update
  • 5,408 Reads 1 Shares
Local store marketing (LSM) strategies can go a long way in boosting a brand's growth and nationwide image, says Sandy Lechner, president and CEO of Boca Raton, Fla.-based Synergy Brand Management, which provides turnkey branding solutions for franchises.
  • Helen Bond
  • 9,696 Reads 2 Shares
Real estate brokers and franchise consultants have repeated the phrase "location, location, location" for nearly 100 years.
  • Noah Glass
  • 10,527 Reads 3 Shares
In this complex world of advertising choices, it is important to know which ad programs are working.
  • Bill Dinan
  • 3,511 Reads 72 Shares
Broken Yolk
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Determining social media policies for the workplace is especially difficult for franchisors, who have both corporate employees and independent operators to consider.
  • Daniel Lieberman
  • 3,888 Reads 29 Shares
Welcome to the final installment of "Anatomy of a Franchise Start-Up."
  • Keith Gerson
  • 4,755 Reads 1 Shares
For many franchisors, the traditional advertising vehicles - portals, print advertising, PR, and broker networks - do not appear to be working as effectively as they were five years ago.
  • Joe Mathews
  • 10,571 Reads 1 Shares
In the previous two issues of FUSR, we published (1) a high-level overview of the 2012 Annual Franchise Development Report (AFDR), followed by (2) a selection of highlights from the report.
  • Eddy Goldberg
  • 3,114 Reads 15 Shares
This fourth installment builds on those ideas, showing how you can "wow" your candidates and the importance of how you present your concept to them.
  • Steve Olson
  • 2,933 Reads 1,014 Shares
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 6,084 Reads 1,023 Shares
What are some fresh, innovative ways you are using profiling, targeting,<br /> and loyalty programs to acquire and retain more customers?
  • Franchise Update
  • 4,893 Reads 1,021 Shares
Wendy Odell Magus is quite familiar with consumer and franchise sales marketing strategies.
  • Franchise Update
  • 4,855 Reads 195 Shares
As a franchise CMO, you probably are already using digital marketing to reach customers through email and your company's social media presence on Facebook and Twitter.
  • Chris Watland
  • 5,271 Reads 542 Shares
Managing brand strategy for more than 1,150 domestic and international franchise locations is no small task.
  • Kerry Pipes
  • 4,953 Reads 1,021 Shares
GoTo Foods
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Great question - and, coincidentally, the name of an infographic from Get Satisfaction.com's Social Studies blog.
  • Eddy Goldberg
  • 2,466 Reads 121 Shares
One thing we know for sure: more people and more businesses will be using social media in 2012.
  • Daniel Lieberman
  • 2,850 Reads 33 Shares
There's good news and bad news for franchise sales and development executives. That's the way Steve Olson, president of Franchise Update Media Group sees it after reviewing the results of the company's most recent Mystery Shopper survey.
  • Kerry Pipes
  • 3,683 Reads 69 Shares
In 1985, after committing to play for the powerhouse University of Michigan Wolverines, high school football senior John Rotche suffered a career-ending spinal cord injury that left him a quadriplegic.
  • Debbie Selinsky
  • 7,415 Reads 715 Shares
The previous two editions of the Franchise Update Sales Report introduced the topic and covered Step 1 and the beginning of Step 2 in successful lead generation.
  • Steve Olson
  • 2,988 Reads 23 Shares
Last month we published a high-level overview of the 2012 Annual Franchise Development Report (AFDR).
  • Eddy Goldberg
  • 3,688 Reads
A few weeks ago I introduced your franchise consumer marketing colleagues to a two-headed turtle named Ditto.
  • Melinda Caughill
  • 3,939 Reads 76 Shares
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 6,766 Reads 189 Shares
As an economist, I see some really challenging times ahead. As a businessman (and professed contrarian), I see some interesting opportunities.
  • Darrell Johnson
  • 3,533 Reads
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